Visual images in the world today have acquired a special significance in the process of social experience translation. The most popular visual network Instagram has already become not just a medium, ...but a sociocultural phenomenon. Cultural Analytics refers to the use of mathematical, computational, data visualization methods for the study of contemporary culture. Most of the digital platforms provides metadata using the API (application programming interfaces, application development). However, the use of metadata may violate the privacy of users and conflict with personal data protection laws. But research in the field of cultural analytics is not limited to computer analysis, but is based on paradigms and theories developed over the past two centuries. The modern interpretation of the image of Hercules is presented on the material of the Andalusian network segment. For centuries, the image of Hercules was present in a series of symbols of Andalusia: having gone from the patron saint of Phoenician Ghadir to the symbol of Andalusian identity. A century ago, the flag and coat of arms of Andalusia, proposed by Andalusian nationalism ideologist BlaceInfante, became official symbols of the autonomous community from December 30, 1981, at the Assembly Hall in Ronda. The image of Hercules as a symbol of Andalusia has practically gone to the region of historical memory, now cultural institutions are turning to it, but "simple" Instagram users associate Hercules with canonical feats and cartoon.
This research discusses LGBT content in social media and perception young people group in behave (survey of instagram users young people group in Bukittinggi City). The goal is to determine the ...effect of the LGBT Content in Social Media Instagram and Perception Young People group of Bukittinggi City on Behave. At this point where the ease of obtaining this information can not be separated from the influence of social media as a primary medium that was instrumental, one of which is Instagram. Instagram could potentially affect user perception in the LGBT Content behave especially at this time, where instagram provide a direct facility to show photos and videos and not too put writing is certainly preferred a young audience because social media is a variable that secretly affect individual and social constructs. All depends on how society can respond with critical information regarding this LGBT Content. In theory Cultivation Theory. Methods that will be used in this research is a quantitative method of explanation. Data collection techniques used in this study using instagram users survey with using a questionnaire.
LOL cats. Grumpy Cat. Dog-rating Twitter. Pet Instagram accounts. It’s generally understood the internet is for pictures of cute cats (and dogs, and otters, and pandas). But what motivates people to ...make and share these images, and how do they relate to other online social practices?
The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today’s pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism.
Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.
Influencer commerce has experienced an exponential growth, resulting in new forms of digital practices among young women. Influencers are one form of microcelebrity who accumulate a following on ...blogs and social media through textual and visual narrations of their personal, everyday lives, upon which advertorials for products and services are premised. In Singapore, Influencers are predominantly young women whose commercial practices are most noted on Instagram. In response, everyday users are beginning to model after Influencers through tags, reposts and #OOTDs (Outfit Of The Day), unwittingly producing volumes of advertising content that is not only encouraged by Influencers and brands but also publicly utilised with little compensation. Drawing on ethnographic fieldwork among Instagram Influencers and followers in Singapore, this article investigates the visibility labour in which followers engage on follower-anchored Instagram advertorials, in an attention economy that has swiftly profited off work that is quietly creative but insidiously exploitative.
Opinion leaders are important sources of advice for other consumers. Instagram is the most used platform by opinion leaders in the fashion industry, and this trend is expected to continue in the near ...future. This study aims to identify some key antecedents and consequences of opinion leadership in this context. Our results, based on data collected from 808 followers of a fashion focused Instagram account, suggest that originality and uniqueness are crucial factors if a user is to be perceived as an opinion leader on Instagram. In addition, opinion leadership influences consumer behavioral intentions toward both the influencer (intention to interact in the account and recommend it) and the fashion industry (intention to follow fashion advice posted). Finally, the perceived fit of the account with the consumer's personality strengthens the influence of opinion leadership on the intention to follow published advice. These results have interesting implications for the fashion industry.
•Data from 808 followers of an Instagram account focused on fashion is analyzed.•Originality and uniqueness positively influence opinion leadership on Instagram.•Opinion leadership affects consumers' intention to follow the influencer's advice.•Opinion leadership affects behavioral intentions related to the influencer.•Perceived fit and online interaction propensity act as moderators.
Algorithms are said to affect social realities, often in unseen ways. This article explores conscious, instrumental interactions with algorithms, as a window into the complexities and extent of ...algorithmic power. Through a thematic analysis of online discussions among Instagram influencers, I observed that influencers’ pursuit of influence resembles a game constructed around “rules” encoded in algorithms. Within the “visibility game,” influencers’ interpretations of Instagram’s algorithmic architecture—and the “game” more broadly—act as a lens through which to view and mechanize the rules of the game. Illustrating this point, this article describes two prominent interpretations, which combine information influencers glean about Instagram’s algorithms with preexisting discourses within influencer communities on authenticity and entrepreneurship. This article shows how directing inquiries toward the visibility game makes present the interdependency between users, algorithms, and platform owners and demonstrates how algorithms structure, but do not unilaterally determine user behavior.
While Instagram influencers may have started out as ordinary people documenting their everyday life through a stream of photographs, they are increasingly emerging as an intermediary between ...advertisers and consumers. This study examines the professionalization of Instagram influencers, combining data from 11 interviews with travel influencers with a visual and textual content analysis of their 12 most recent Instagram posts (N = 132). We show how the increasing professionalization of the influencer steers their relationship with their audience, the advertisers they work with, and the platform Instagram. We argue that, for the Instagram influencer to be perceived as successful, they need to negotiate a tension: they need to appear authentic, yet also approach their followers in a strategic way to remain appealing to advertisers. Although Instagram influencers are seen as more trustworthy than traditional forms of advertising, this tension ultimately leads to a standardization of the content shared by influencers.
This study's primary goal is to ascertain how students at UIN Sultan Syarif Kasim Riau's Department of English Language Education feel about using Instagram to help them learn vocabulary. This study ...uses a descriptive design and a qualitative methodology. The study involved 20 informants who were selected through purposive sampling, all of whom were first-semester students at the English Education Department of UIN Sultan Syarif Kasim Riau. Interviews were used by the researcher to gather data. Several benefits and drawbacks that students saw with Instagram use. In general, all students believe that Instagram accounts dedicated to learning English can aid and encourage their vocabulary acquisition. The explanation of the accounts was simple to understand, and students can learn whenever and wherever they choose because it is backed by engaging content. The flexibility of learning appeals to the students. As English majors, it can be extremely beneficial to them and help with their studies.
In 2014, with the release of Barbie’s official profile on Instagram, people felt encouraged to create pages to share images and stories of their own Barbie dolls, creating a doll community on ...Instagram. The purpose of this work, part of an ongoing PhD research, was to explore this online community, understand how Barbie is portrayed on Instagram, and identify constructions that reflect aspects of our culture. For this investigation, a netnographic study of 100 Instagram profiles was performed. Overall, we found that the images of the doll can be understood as devices, which refers to any artifact capable of capturing and shaping people’s gestures, behavior, and opinions. In general, Barbie is used on Instagram as a protagonist of lifestyle narratives (88 % of the pages). We also found that 11 % of the pages are dedicated to fashion editorials. In both cases, we found consistent similarities between the images and captions shared by users with those posted on the doll’s official profile. Unexpectedly, this study also identified profiles that use images of Barbie to promote discussions of topics related to the black population, comprising 1 % of the total sample, demonstrating a new way of using the doll’s images.
En 2014, con el lanzamiento del perfil oficial de Barbie en Instagram, las personas se sintieron motivadas a crear páginas para compartir imágenes e historias de sus propias muñecas, lo que llevó a que se creara una comunidad de muñecas en Instagram. El propósito de este trabajo fue explorar esta comunidad, comprender cómo se retrata Barbie en Instagram e identificar construcciones que reflejen aspectos de nuestra cultura. Para esta investigación, se realizó un estudio netnográfico de 100 perfiles de Instagram. En general, las imágenes de la muñeca pueden entenderse como dispositivos, comprendidos como cualquier artefacto capaz de capturar y dar forma a los comportamientos y opiniones de las personas. Con frecuencia, Barbie se utiliza en Instagram como protagonista de narrativas de estilo de vida (88 % de las páginas). También se encontró que el 11 % de las páginas están dedicadas a editoriales de moda. En ambos casos, se evidenciaron similitudes entre las imágenes y leyendas compartidas por los usuarios y las publicadas en el perfil oficial. Inesperadamente, este estudio así mismo identificó perfiles que usan imágenes de Barbie para promover la discusión de temas relacionados con la población negra (1 %), lo que muestra una nueva forma de emplear las imágenes de la muñeca.
Em 2014, com o lançamento do perfil oficial da Barbie no Instagram, as pessoas se sentiram encorajadas a criar páginas para compartilhar imagens e histórias de suas bonecas Barbie, o que criou uma comunidade de bonecas no Instagram. O objetivo deste trabalho, parte de uma pesquisa de doutorado em curso, foi explorar essa comunidade on-line e compreender como a Barbie é retratada no Instagram, identificando também construções que refletem aspectos da nossa própria cultura. Para esta pesquisa, foi realizado um estudo netnográfico de 100 perfis do Instagram. De modo geral, constatamos que as imagens da boneca podem ser entendidas como dispositivos, o que se refere a qualquer artefato capaz de capturar e moldar gestos, comportamentos e opiniões das pessoas. Em geral, a Barbie é utilizada no Instagram como protagonista de narrativas de estilo de vida (88 % das páginas). Verificamos também que 11 % das páginas são dedicadas a editoriais de moda. Em ambos os casos, encontramos semelhanças consistentes entre as imagens e as legendas compartilhadas pelos usuários com as postadas no perfil oficial da boneca. Inesperadamente, este estudo também identificou perfis que utilizam imagens da Barbie para promover discussão de temas relacionados à população negra (1 % do total da amostra), o que demonstra uma nova forma de utilização das imagens da boneca.
A recurring claim in the literature is that active social media use (ASMU) leads to increases in well-being, whereas passive social media use (PSMU) leads to decreases in well-being. The aim of this ...review was to investigate the validity of this claim by comparing the operationalizations and results of studies into the association of ASMU and PSMU with well-being (e.g. happiness) and ill-being (e.g. depressive symptoms). We found 40 survey-based studies, which utilized a hodgepodge of 36 operationalizations of ASMU and PSMU and which yielded 172 associations of ASMU and/or PSMU with well-/ill-being. Most studies did not support the hypothesized associations of ASMU and PSMU with well-/ill-being. Time spent on ASMU and PSMU may be too coarse to lead to meaningful associations with well-/ill-being. Therefore, future studies should take characteristics of the content of social media (e.g. the valence), its senders (e.g. pre-existing mood), and receivers (e.g. differential susceptibility) into account.
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