Masih minimnya pengetahuan masyarakat pelaku UMKM terhadap pemanfaatan teknologi dalam pemasaran menjadikan pemasaran produk UMKM kurang optimal, apalagi ditengah kondisi pandemi seperti saat ini. ...Oleh karena itu pengabdian masyarakat ini dilakukan dengan tujuan untuk memperkenalkan pemanfaatan teknologi internet dalam pemasaran produk UMKM. Objek kegiatan pengabdian masyarakat adalah UMKM jajanan tradisional yang berada di Desa Tempursari Kabupaten Madiun. Kegiatan ini meliputi pengenalan teknologi sebagai media marketing, pembuatan logo usaha, pembuatan kemasan produk, dan pembuatan akun usaha UMKM pada market place. Pelaksanaan kegiatan ini dilakukan dengan beberapa tahapan seperti: identifikasi masalah, survei lapangan, perencanaan kegiatan, implementasi kegiatan, evaluasi, dan penyusunan laporan. Adapun indikator keberhasilan program ini adalah dengan mengukur tiga indikator seperti pengetahuan, sikap dan kesadaran, serta keterampilan. Hasil yang diperoleh setelah dilaksanakannya kegiatan ini adalah: 1) Bertambahnya pengetahuan pelaku UMKM terkait manfaat pemasaran secara daring, 2) Mulai tumbuh sikap dan kesadaran pelaku UMKM tentang pentingnya teknologi dalam menjalankan bisnis mereka, 3) bertambahnya keterampilan pelaku UMKM dalam hal marketing berbasis daring serta adanya keterampilan dalam membuat kemasan produk yang menarik.
Crackers are one of the food commodities favored by Indonesian people. Most of the cracker business actors are MSMEs. The main problem faced by many MSMEs is the lack of business knowledge, so they ...are often inferior to manufacturing businesses. The same thing was experienced by MSME crackers in Krembung District, Sidoarjo which was managed by Mr. Abdul Ghofur. In this service activity, the University of Surabaya Informatics Engineering has an assistance program through technology, to expand the market share that can be reached and help MSME financial management. The programs carried out are the development of an online market place information system that is integrated with the financial system. The activity begins with program socialization and problem analysis. After that, it is followed by application development, training, mentoring, as well as observation and evaluation. Finally, reflection is carried out for the continuation of further activities. The duration of this community service activity is eight months, including one month of assistance to ensure that MSME personnel are able to use the system properly. During the mentoring process, business processes at MSMEs can run more smoothly, where sales transactions are more centralized in the system, stock records are better, and owners can get financial information more accurately and easily. Therefore, it can be concluded that this community service activity went well and helped Mr. Abdul Ghofur's MSME business processes. Service activities will be developed by providing supplies in the form of digital marketing so that MSMEs can reach new customers to access this application.
AbstractCurrent studies of market use social science theories and offer new theoretical approaches. This article discusses the latest theories and approaches to analyze the market. This research was ...conducted with semi-systemic literature review approach. The data is obtained through searching the published article in online scientific journals related to the market. Data analysis was carried out by thematically categorizing the finding and the presented descriptively. The results found two categories of approaches in the study of markets, namely Structural and Performative (consisted of institutional, network, cultural and normative approaches), and an integrative approach (consisted of integration of social forces and neo-institutionalism in sociology). This paper argues that current theories tend to analyze the market towards stability than dynamics, and the market system than the marketplace. Therefore, this paper purpose a suitable theoretical approach to understand market stability, dynamics and the market as a market place and a market system simultaneously.Keywords:Market Place, Market System, Economic Sociology, Sociology of Market
South Sumatera songket woven cloth is one of the cultural assets of South Sumatera Province which is usually used at weddings and other traditional ceremonies. One of the villages which is famous as ...a producer of songket cloth is a Penyandingan Village. The songket cloth industry in Penyandingan Village experienced a decline in turnover of up to 60% during the Covid-19 pandemic. This is supported by the lack of knowledge of society regarding marketing strategies and technology in marketing products. For this reason, Shopee market management training is needed for songket cloth craftsmen and the Penyandingan Village society through the Sriwijaya University Thematic Community Service team program so that the marketing of songket fabrics can reach a wide market and be able to compete with other products. The method used is the lecture method including data collection planning and implementation of activities. The research analysis uses descriptive analysis to provide a general description of the implementation of the Shopee marketplace training. After the training was carried out, Penyandingan Village society was able to understand the material and apply it directly using the Shopee application, and could be applied on a sustainable scale so that sales of songket cloth could increase.
The ease of getting information on the internet makes the consumers easy to move to other brands. Experiential Marketing is one of the alternative solutions that can be used by Shopee -as one of the ...players in the online trading industry in South Sumatera- toincrease their consumer loyalty. Through 5 aspects of experiential marketing namely Sense, Feel, Think, Act, and Relate. Shopee can build lasting relationships with their consumers. This study aims to determine the effect of Experiential Marketing on Consumer Loyalty of Shopee Users in South Sumatera. The population of this study is Shopee users in South Sumatera who have made transactions through Shopee more than once with a total sample of 120 samples. This research will use multiple linear regression analysis with SPSS. The results of the study showed that simultaneous experiential marketing had a significant effect on loyalty of Shopee consumer in South Sumatera. The results also showed, in partially that variable of Think did not significantly influence loyalty of Shopee consumer in South Sumatera.
As a result of the Covid-19 pandemic, everyone is obliged to follow the rules New Normal, new habits, new routines, keep your distance, don't crowd and of course the effect of the Covid-19 pandemic ...has a big impact on entrepreneurial actors, the minimum number of buyers who come to shops or trade stalls which causes a decrease in turnover. In the New Normal Era , entrepreneurs are required to think smart and innovative so that their businesses will continue to run and not lose money, one of the solutions for the New Normal Era is to use the Marketplace Platform as a means of selling online such as Shope, Tokopedia, Bukalapak etc. The research was conducted only on women entrepreneurs in the city of Lamongan with the aim of finding Marketplace Platforms which were the most effective in increasing sales in the era New Normal. The research method was carried out by distributing questionnaires and determining the number of respondents used the snowball sampling method with a total of 100 respondents. The results show that the independent variables X1, X2, X3, X4 and X5 are effective as a Marketplace Platform in increasing sales in the New Normal Era, where f-count has a value of 11.335 at the 5% real level, and a significance value of 0.000. Whereas based on the results of the t test X2 (Shope) has a value of 0.587 or 58.7% and X3 (Tokopedia) has a value of 0.309 or 30.9% the coefficient is positive and significant, which can be stated that the variables X2 (Shope) and X3 (Tokopedia) have an effect. on the variable Y1 (Sales Level Effectiveness).
Due to the economy digitalization and the e-commerce systems development, it is impossible to enter the foreign market without ensuring company’s presence in the global digital commercial space. ...Ukrainian exporters, which are trying to enter foreign markets should use multi-channel product promotion strategies including online channels. The article purpose is to study the advantages and disadvantages of using online channels for promoting products and services in foreign markets for small and medium enterprises. As a result of the study, the distinctive characteristics and features of using different online channels to promote products in foreign markets (different types of e-commerce sites, social networks and marketplaces) have been identified, as well as the advantages and disadvantages of their using for Ukrainian companies’ export activities. Also, as a result of the study, the questions for diagnostics of the company's readiness to use a multi-channel strategy for online promotion of goods in foreign markets have been formulated. It has been determined that companies that choose a multi-channel strategy and global coverage of e-commerce markets should choose international marketplaces, as they allow them to start selling globally quickly and easily. It is established that Ukrainian companies should take into account and adapt to an important trend of recent years - the intensification of M-commerce (mobile commerce). The study highlights the main most popular marketplaces in the world, which an exporter should focus on to promote products, and factors that should be considered for choosing a marketplace. This will allow exporters to make decisions for developing a marketing strategy for promoting products and services in foreign markets.
The Pasar Raya Padang suffered various dynamics and changes since the West Sumatera earthquake 2009. Many studies hadbeen conducted by academicians and researchers, but no study offering the model of ...economic space govern at Pasar Raya Padang according to traders’ needs. This paper was conducted by qualitative approach offers the models of traditional economic space govern in the city of Padang. This research had been conducted since 2015 in Pasar Raya Padang. The data were collected through in-depth interviews, focus group discussions (FGD), observation and document study. The result is that the traders as the primary market stakeholders want to have the model of economic space govern integrated over the system, the infrastructures, and market layout. The traders intend to have Pasar Raya Padang that still uses traditional systembut the physical buildings thatare set up as a modern market with complete facilities.
Recent rural developments in the field of the built environment have led to a renewed interest in exploring residents' sense of community which has been associated with the harmonious relationship ...among diverse groups. However, limited studies have recognized the influence of neighbourhood market square on community development concept such as the sense of community in the rural areas of South-west, Nigeria as a city in Africa continent. A total number of three hundred and eighty-two (n = 382) quantitative survey data and seventeen (17) qualitative participants' observations were analyzed via structural equation modelling (SEM) version 22 and descriptive frequency of activities. Findings reveal that the utilization of market square positively impacted on residents' sense of community, while the paucity of frequencies of users' interactions and purpose is achieved. The research concludes that improvement in the quality of market square through a better planning, management, and design would enhance residents' sense of community and sustainability of the market in the rural areas.
•Market square utilization is positively associated with residents' sense of community and quality of life.•Improvement of the quality of market square through a better planning, management and design would enhance residents' sense of community and sustainability of the rural areas.•Five (5) main forms of relationships often time occurs among the major users of the market squares.•Framework of study could be adopted by landscape designers, architects, and other allied professionals.
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