Spreadable Media Henry Jenkins, Sam Ford, Joshua Green
01/2013, Letnik:
15
eBook
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly ...involved in the circulation of content. It contrasts stickiness - aggregating attention in centralized places - with spreadability - dispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but spreadability describes the ways content travels through social media.Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like memes and viral to the concept of Web 2.0 and the popular notion of influencers. Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value,and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from hearing to listening in corporate culture.Drawing on examples from film, music, games, comics, television,transmedia storytelling, advertising, and public relations industries,among others - from both the U.S. and around the world - the authors illustrate the contours of our current media environment.They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
Mapping Media in China Sun, Wanning; Chio, Jenny
2012, 20120726, 2012-07-26, 20120101
eBook
Mapping Media in China is the first book-length study that goes below the 'national' scale to focus on the rich diversity of media in China from local, provincial and regional angles. China's media ...has played a crucial role in shaping and directing the country's social and cultural changes, and whilst these shifts have often been discussed as a single and coherent phenomenon, this ignores the vast array of local and regional variations within the country's borders.
This book explores media as both a reflection of the diversity within China and as an active agent behind these growing differences. It examines the role of media in shaping regional, provincial and local identities through the prism of media economics and technology, media practices, audiences, as well as media discourses. The book covers a wide range of themes, including civil society, political resistance, state power and the production and consumption of place-specific memory and imagination.
With contributions from around the world, including original ethnographic material from scholars based in China, Mapping Media in China is an original book which spans a broad range of disciplines. It will be invaluable to both students and scholars of Chinese and Asian studies, media and communication studies, geography, anthropology and cultural studies.
Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, ...social, political, regulatory and cultural aspects of Western media systems.
Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts and specialist literature. Western Media Systems is essential reading for undergraduate and postgraduate students studying comparative and global media.
Jonathan Hardy is senior lecturer in Media Studies at the University of East London, and teaches political economy of media at Goldsmiths College London. He is secretary of the Campaign for Press and Broadcasting Freedom (UK).
List of figures and tables List of Acronyms Acknowledgements Introduction 1. Explaining Western Media Systems 2. Media system evolution 3. Transformations and Continuities in Media Systems (late 1970s-2000s) 4. Media Theory: Paradigms and Power 5. Media and Politics 6. Media Policy and Regulation 7. Media Markets 8. Western Media and Globalization 9. Assessing Western media Systems Appendix Comparative country data (area size and population) Bibliography
'Western Media Systems offers an insightful and wide-ranging analysis of important developments and questions.' - Patrick Bijsmans, Journal of Contemporary European Studies, Vol. 18, 1, March 2010
Media and revolt Fahlenbrach, Kathrin; Sivertsen, Erling; Werenskjold, Rolf
2014., 20140115, 2014, 2014-01-15, Letnik:
11
eBook
In what ways have social movements attracted the attention of the mass media since the sixties? How have activists influenced public attention via visual symbols, images, and protest performances in ...that period? And how do mass media cover and frame specific protest issues? Drawing on contributions from media scholars, historians, and sociologists, this volume explores the dynamic interplay between social movements, activists, and mass media from the 1960s to the present. It introduces the most relevant theoretical approaches to such issues and offers a variety of case studies ranging from print media, film, and television to Internet and social media.
Since the infamous events of 9/11, the fear of terrorism and the determination to strike back against it has become a topic of enormous public debate. The 'war on terror' discourse has developed not ...only through American politics but via other channels including the media, the church, music, novels, films and television, and therefore permeates many aspects of American life. Stuart Croft suggests that the process of this production of knowledge has created a very particular form of common sense which shapes relationships, jokes and even forms of tattoos. Understanding how a social process of crisis can be mapped out and how that process creates assumptions allows policy-making in America's war on terror to be examined from new perspectives. Using IR approaches together with insights from cultural studies, this 2006book develops a dynamic model of crisis which seeks to understand the war on terror as a cultural phenomenon.
India has been the focus of international attention in the past few years. Rhetoric concerning its rapid economic growth and the burgeoning middle classes suggests that something new and significant ...is taking place. Something has changed, we are told: India is shining, the elephant is rising, and the 21st century will be Indian. What unites these powerful re-imaginings of the Indian nation is the notion of change and its many ramifications. Election campaigns, media commentators, scholars, activists and drawing room debates all cut their teeth around this complex notion. Who is it that benefits from this change? Do such re-imaginings of nationhood really reflect the complex social reality of large parts of the Indian population?
The book starts with the premise that it is within the mass media where we can best understand how this change is imagined. From a kaleidoscope of perspectives the book interrogates this articulation and the myriad forms it takes - across India's newsrooms, television sets, cinema halls, mobile phones and computer screens.
Theorising media and practice Bräuchler, Birgit; Postill, John
2010., 20101115, 2010, 2010-09-30, 20100101, Letnik:
4
eBook
Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such ...as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the perspective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and Denmark, the contributors address a number of important themes: media as practice; the interlinkage between media, culture and practice; the contextual study of media practices; and new practices of digital production. Collectively, these chapters make a strong case for the importance of theorising the relationship between media and practice and thereby adding practice theory as a new strand to the study of anthropology of media.
Plugged In Valkenburg, Patti M; Piotrowski, Jessica Taylor
04/2017
eBook
An illuminating study of the complex relationship between children and media in the digital ageNow, as never before, young people are surrounded by media-thanks to the sophistication and portability ...of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram.This important study looks at both the sunny and the dark side of media use by today's youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.
Closing the shop Freeman, Laurie Anne
2012., 20121004, 2012, 2000, 2000-01-01
eBook
How is the relationship between the Japanese state and Japanese society mediated by the press? Does the pervasive system of press clubs, and the regulations underlying them, alter or even censor the ...way news is reported in Japan? Who benefits from the press club system? And who loses? Here Laurie Anne Freeman examines the subtle, highly interconnected relationship between journalists and news sources in Japan.
Beginning with a historical overview of the relationship between the press, politics, and the public, she describes how Japanese press clubs act as "information cartels," limiting competition among news organizations and rigidly structuring relations through strict rules and sanctions. She also shows how the web of interrelations extends into, and is reinforced by, media industry associations and business groups (keiretsu). Political news and information are conveyed to the public in Japan, but because of institutional constraints, they are conveyed in a highly delimited fashion that narrows the range of societal inquiry into the political process.
Closing the Shopshows us how the press system in Japan serves as neither a watchdog nor a lapdog. Nor does the state directly control the press in ways Westerners might think of as censorship. The level of interconnectedness, through both official and unofficial channels, helps set the agenda and terms of political debate in Japan's mass media to an extent that is unimaginable to many in the United States and other advanced industrial democracies. This fascinating look at Japan's information cartels provides a critical but often overlooked explanation for the overall power and autonomy enjoyed by the Japanese state.
Media at War Tumber, Howard; Palmer, Jerry
2004, 2004-03-05
eBook
The Iraq war provoked widespread public debate, and media coverage of the events have also been the subject of scrutiny. Embedded reporters, 24-hour news and ′live on the spot′ reports have had a ...huge impact on the news we receive. The Media at War offers a critical overview of the war coverage, and provides a context for examining questions that emerged about the role of journalists: · What experience, training and protection do war reporters have? · What is the relationship between journalists and their sources? · Are embedded journalists able to deliver balanced news coverage? Howard Tumber and Jerry Palmer examine the pre-war phase, the military campaign and the post-war phase, as well as attitudes and interpretations of these events. Their comprehensive analysis includes both news page and comment page material.
