•Millennial entry-level workers rated job performance as above average and average.•Supervisors rated 22 of 24 items significantly poorer than Millennials’ rating.•Computer and social media skills ...were items not generating significant difference.•Respondents suggested “real life” experiences beyond classroom enhance performance.•Learning communities can help Millennials develop proficient industry skills.
An online survey was administered to 109 Millennial entry-level public relations employees and 56 supervisors regarding entry-level job skills and professional characteristics. The Millennial entry-level workers rated their job performance in the above average and average ranges. The supervisors rated six of the eight job skills and all 16 professional characteristics as significantly poorer than the Millennials rated themselves. The job skills of computer and social media skills were the only two items that did not generate a significant difference. The researcher outlines ways in which faculty, students, employers, and Millennial-aged employees can build learning communities that will help undergraduate students and Millennial workers develop proficient job performance and keep faculty up-to-date regarding current industry trends.
Halkla ilişkilerin tarihsel süreç içerisinde çeşitli rol tanımlamaları olmuştur. İlk ortaya çıktığı dönemden itibaren hedef kitlenin beklentileri doğrultusunda kendini geliştiren, değiştiren halkla ...ilişkiler en mükemmel olma yolunda ilerleyerek çabalar göstermektedir. Bu çabalar, hedef kitleye nasıl daha fazla faydalı olabilirim sorusuna cevap aramaktadır. Bu alandaki çabaların geldiği aşama göz önüne aldığında günümüzdeki hedef kitle, saf ya da homojen bir yapı sergilememektedir. Bu hedef kitlenin aynı konularda farklı beklentiler içerisine girebileceği anlamına gelmektedir. Alanyazında henüz yeni tanımlanmaya çalışılan kurumsal sosyal savunuculuk kavramı, halkla ilişkiler için de yeni bir ilgi alanı olarak ortaya çıkmaktadır. Kavram, örgütlerin hedef kitlelerinin beklentileri doğrultusunda bazı konular üzerine aktivist bir yaklaşım belirlemelerini ifade etmektedir. Çalışma kapsamında halkla ilişkiler öğrencilerine göre bir örgütün kurumsal sosyal savunuculuk rolüne bakış açısı ve hangi konuların kurumsal sosyal savunuculuk bağlamında değerlendirilmesi gerektiği tespit edilmeye çalışılmıştır. Türkiye'de 399 halkla ilişkiler öğrencisi ile yapılan çalışmada, örgütlerin sosyal, siyasal ve ekonomik konularda savunuculuk yapması gerektiği görüşü ortaya çıkmaktadır. Ayrıca başta hak ve özgürlükler olmak üzere örgütlerin toplumu etkileyen pek çok konuda toplum yararına çalışması gerektiği dolayısıyla örgütlerin kurumsal sosyal savunuculuğunun halkla ilişkilerin bir parçası olduğu ve kilit bir rol oynaması gerektiği saptanmıştır.
This book tells the story of how the unorthodox liberalism of the public sector svengali Stephen Tallents helped reshape public life for a new social, political and technological age.
Digital PR Whatmough, Danny; PRCA
2018, 2018-11-13
eBook
The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where ...we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
There is an elaborate and often invisible carnival that emerges alongside presidential campaigns as innumerable activist groups attempt to press their issues into mainstream political discourse. ...Sarah Sobieraj's fascinating ethnographic portrait of fifty diverse organizations over the course of two campaign cycles reveals that while most activist groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with deleterious consequences. Sobieraj shows that activists' impact on public political debates is minimal, and carefully unravels the ways in which their all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most perniciously, damages the groups themselves.
Weaving together fieldwork, news analysis, and in-depth interviews with activists and journalists,Soundbittenilluminates the relationship between news and activist organizations. This captivating portrait of activism in the United States lays bare the challenges faced by outsiders struggling to be heard in a mass media dominated public sphere that proves exclusionary and shows that media-centrism is not only ineffective, but also damaging to group life.Soundbittenreveals why media-centered activism so often fails, what activist groups lose in the process, and why we should all be concerned.
•Awareness of paid endorsement is correlated with ad recognition, which is correlated with purchase and eWOM intentions.•Awareness of paid endorsement is correlated with influencer-follower ...relationship, which is associated with purchase and eWOM intentions.•However, ad recognition does not affect influencer-follower relationship.•Disclosure of paid endorsement enhances followers' perceptions of influencer’s openness and transparency.•Perceptions of influencer's openness and transparency could positively affect influencer-follower relationships, and behavioral outcomes.
This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.
Linguocultural Aspects of PR Translation in the Modern World Minyar-Beloroucheva, Alla P.; Sergienko, Polina I.
Vestnik Rossijskogo universiteta družby narodov. Seriâ: Teoriâ âzyka, semiotika, semantika (Online),
10/2023, Letnik:
14, Številka:
3
Journal Article
Recenzirano
Odprti dostop
The present study deals with the topical issue of professional public relations (PR) terminology translation into the Russian language. The discipline and the field of professional activity, which ...emerged in Russia in the late 1980s, still poses lots of problems in terms of translation. The aim of the study is to reveal what translation procedures are applicable in rendering subject specific terminology into the target language with the absence of equivalents in the professional field. The novelty lies in the disclosure of translation features as well as translation procedures applied to PR terminology with special attention to linguistic and extralinguistic factors. The methods of comprehensive analysis of English PR terms, comprising the general scientific method, the communicative method, the method of comparative analysis, the dictionary definitions method, as well as the method of translation adequacy and the method of analysis of translation procedures and transformations have allowed to reveal the peculiarities of PR terms’ meanings and their functioning in the English professional discourse to be rendered into the Russian language. The findings illustrate the most adequate procedures to be used for the purpose of rendering PR terms and terminology as units of specific meaning into the target language. The conclusion drawn from the study postulates that along with the borrowing of PR terminological field, the English cultural and conceptual worldview was also adopted to produce a hybrid professional worldview sharing similar PR subject specific language units, which is a great advance towards English as a global language.
