Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and ...processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.
This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.
Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/'race' communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.
Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion ...- to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, ...identification, reputation, and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based toolbox to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European, and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Shell, Microsoft, Altria, and Johnson & Johnson. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in ...citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more of society’s capacities. In addition, it is seen as part of a more general drive to reinvigorate voluntary participation and strengthen social cohesion in an increasingly fragmented and individualized society. Co-Production and Co-Creation: Engaging Citizens in Public Services offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest to students at an advanced level, academics and reflective practitioners. It addresses the topics with regard to co-production and co-creation and will be of interest to researchers, academics, policymakers, and students in the fields of public administration, business administration, economics, political science, public management, political science, service management, sociology and voluntary sector studies.
Focusing on the experiences of people in Russia and Ukraine,
Staging Democracy shows how some national leaders' seeming
popularity rests on local economic compacts. Jessica Pisano draws
on long-term ...research in rural communities and company towns,
analyzing how local political and business leaders, seeking favor
from incumbent politicians, used salaries, benefits, and public
infrastructure to pressure citizens to participate in command
performances.
Pisano looks at elections whose outcome was known in advance,
protests for hire, and smaller mises en scène to explain why people
participate, what differs from spectacle in totalitarian societies,
how political theater exists in both authoritarian and democratic
systems, and how such performances reshape understandings of the
role of politics.
Staging Democracy moves beyond Russia and Ukraine to
offer a novel economic argument for why some people support Putin
and similar politicians. Pisano suggests we can analyze politics in
both democracies and authoritarian regimes using the same
analytical lens of political theater.
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, ...increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game.
Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications - especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British ...public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations ...developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.
While most social media texts approach the subject ...through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.
This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.
Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
A Caracterizacao morfometrica auxilia o estudo do comportamento da bacia hidrografica, principalmente no aspecto envolvendo riscos de processo erosivo relacionado a enchentes. O presente estudo teve ...como objetivo caracterizar a morfometria das microbacias Agua do Jau e Agua da Ema, localizadas no municipio de Rolandia--PR, utilizando software AutoCad como ferramenta de digitalizacao e quantificacao de canais e carta planialtimetrica folha de Arapongas como base cartografica. Encontram-se entre as seguintes coordenadas UTM: 7414000 a 7428000 Km N e 448000 a 456000 Km E, com uma area total de 5.081 ha. Os resultados demonstram microbacias de 2a ordem de ramificacao de canais e baixa densidade de drenagem. O indice de conformacao, fator de forma e o coeficiente de compacidade indicam formato alongado. O indice de sinuosidade indica tendencia a canais retilineos. A declividade media das microbacias classificou o relevo como ondulado. Os parametros dimensionais juntamente com os indices morfometricos relacionados a forma, relevo e de composicao e padrao da rede de drenagem permitiram inferir que as areas de estudo apresentam baixa susceptibilidade a enchentes e riscos de erosoes, refletindo tendencia a conservacao dos solos e dos recursos hidricos. Palavras-chave: Bacia hidrografica; morfometria; parametros dimensionais. ABSTRACT The morphometric characterization helps the study of the behavior of the microbasin, mainly in the aspect involving risks of erosive process related to floods. The present study had as objective the morphometric caracterization of the microbasins of "Agua do Jau" and "Agua da Ema" located at the municipality of Rolandia-PR, using AutoCad software as a digitalization and channel quantification tool and a planialtimetric ''Arapongas'' leaf map as a cartographic base. Located at the follow UTM coordinates: 7414000 to 7428000 Km N and 448000 to 456000 Km E, with a total area of 5081 ha. The results demonstrate second order microbasins of branching channels and low drainage density. the conformation index, form factor and compactness coefficient indicate the elongated shape. The sinuosity index indicates a tendency to straight channels. The average slope of the basins classified the relief as wavy. The dimensional parameters together with the morphometric indices related to the shape, relief and composition and pattern of the drainage network allowed us to infer that the study areas have low susceptibility to flooding and erosion risks, reflecting a trend towards conservation of soil and water resources. Keywords: Watershed; morphometry; dimensional parameters. La caracterizacion morfometrica ayuda a estudiar el comportamiento de la cuenca, principalmente en el aspecto que involucra riesgos de procesos erosivos relacionados con inundaciones. El presente estudio tuvo como objetivo caracterizar la morfometria de las microcuencas Agua do Jau y Agua da Ema, ubicadas en el municipio de Rolandia--PR, utilizando el software AutoCad como herramienta de digitalizacion y cuantificacion de canales y un mapa planialtimetrico de la hoja de Arapongas como herramienta cartografica. base. Se ubican entre las siguientes coordenadas UTM: 7414000 a 7428000 Km N y 448000 a 456000 Km E, con una superficie total de 5.081 ha. Los resultados demuestran microcuencas de segundo orden de ramificacion de canales y baja densidad de drenaje. El indice de conformacion, el factor de forma y el coeficiente de compacidad indican una forma alargada. El indice de sinuosidad indica una tendencia hacia canales rectos. La pendiente media de las cuencas clasifico el relieve como ondulado. Los parametros dimensionales junto con los indices morfometricos relacionados con la forma, relieve y composicion y patron de la red de drenaje permitieron inferir que las areas de estudio tienen baja susceptibilidad a inundaciones y riesgos de erosion, reflejando una tendencia a conservar los recursos suelo y agua. Palabras clave: Cuenca hidrografica; morfometria; parametros dimensionales.
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