En estas páginas hallamos rigor científico en los análisis, postulados y resultados de cada capítulo, pues los autores son todos miembros de la Academia y aplican por ello no sólo su acervo cultural ...inherente a su experiencia universitaria, sino el método científico a sus textos, de manera que se asegura así que lo escrito responde al máximo rigor intelectual exigible.
Bu araştırma, İstanbul Sanayi Odasına kayıtlı ilk 500'e giren işletmelerin hangi halkla ilişkiler modellerini tercih ettikleri ve bu tercih edilen modellerin halkla ilişkiler performansı ve işletme ...performanslarını nasıl etkilediǧini ortaya koymayı amaçlamıştır. Araştırma sonucunda halkla ilişkiler modellerinden olan kamuoyu bilgilendirme ve çift yönlü asimetrik modeli ile halkla ilişkiler performansı arasında pozitif ilişkiye ulaşılırken, basın ajansı modeli ve çift yönlü simetrik model ile halkla ilişkiler performansı arasında bir ilişkiye rastlanmamıştır. Ayrıca araştırmada yapılan analizler sonucu halkla ilişkiler performansının işletme performansını pozitif etkilediǧi görülmüştür. Araştırmanın verileri anket yolu ile toplanmış ve bu veriler SMART PLS ve SPSS 20 programları kullanılarak analiz edilmiştir.
The rapid diffusion of “microblogging” services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general ...public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates—“information,”“community,” and “action.” Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community‐building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.
Most research on public relations (PR) roles takes the starting point of PR as an indispensable boundary-spanning function. Context may explain how PR is performed and which skills are important, but ...not the degree to which PR is necessary. In this article, we tackle the latter question by identifying and discussing the role of the low-flying communicator in the Danish region of North Jutland. The study is based on individual and focus group interviews with communication practitioners and students. The results show that many regional companies have established a communicative comfort zone “under the radar” of public attention. This leads to recruitment problems. Companies are less visible in the labour market and depend on graduates who stay in the region for personal reasons. A certain unwillingness to cross boundaries of social and public spaces feeds into sense-making but also contestable role understandings of PR practice and education in regional contexts.
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social ...movements, and corporate communication to entertainment.
Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession.
Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory ...with practice, and presented in essays from both academics and practitioners.
This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.
This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
•Millennial entry-level workers rated job performance as above average and average.•Supervisors rated 22 of 24 items significantly poorer than Millennials’ rating.•Computer and social media skills ...were items not generating significant difference.•Respondents suggested “real life” experiences beyond classroom enhance performance.•Learning communities can help Millennials develop proficient industry skills.
An online survey was administered to 109 Millennial entry-level public relations employees and 56 supervisors regarding entry-level job skills and professional characteristics. The Millennial entry-level workers rated their job performance in the above average and average ranges. The supervisors rated six of the eight job skills and all 16 professional characteristics as significantly poorer than the Millennials rated themselves. The job skills of computer and social media skills were the only two items that did not generate a significant difference. The researcher outlines ways in which faculty, students, employers, and Millennial-aged employees can build learning communities that will help undergraduate students and Millennial workers develop proficient job performance and keep faculty up-to-date regarding current industry trends.
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