•App retention is a key challenge among online retailers, due to growth of mobile shopping.•Mobility, personalization, product assortment and hedonic motivation are key drivers of impulsive purchase ...on app platform.•Impulsiveness directly and indirectly affects multiple app installation and use behavior.•Intention to install other apps ensues multiple shopping app use among m-shoppers.
Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.
Web personalization has been widely adopted in the mobile shopping context to improve shopping experience and consumer loyalty. Timing is a crucial issue of the implementation of web personalization, ...a topic not yet adequately investigated in the extant literature. Web personalization could classify into two forms, namely Before-search Web Personalization (BSWP) and After-search Web Personalization (ASWP), in the mobile shopping context. Besides, motivations are the critical factors in mobile shopping, and seldom research has studied the effects of motivation on consumer's use of web personalization in the mobile shopping context. To advance understanding of the timing issue of web personalization, this paper employs the Uses and Gratifications method to investigate how mobile shopping motivations influence consumers' use of BSWP and ASWP, respectively. Furthermore, this paper also investigates the role of an important personal disposition (i.e. need for cognition). Empirical results indicate that shopping motivations could have significant effects on web personalization use; furthermore, BSWP use and ASWP use are predicted by different shopping motivations. Besides, need for cognition is found to positively moderate some effects of mobile shopping motivations on web personalization use. Theoretical and practical implications are also discussed.
•U&G is employed to study two timing of web personalization, namely ASWP and BSWP.•M-shopping motivations significantly affect BSWP use and ASWP use.•BSWP use and ASWP use are predicted by different shopping motivations.•NFC plays a role in the effects of motivations on web personalization use.
This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet ...shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups.
•Comprehensive insights into the five steps of the m-shopping journey.•Consider both drivers of initial adoption and m-shopping continuance intention.•Focus on both utilitarian and pleasure-seeking ...aspects to stimulate m-shopping.•Invest in hedonic value and quality to improve satisfaction and m-shopping continuance.•Enhance the shopping experience through suitable and pleasant mobile website and app.
The penetration of mobile devices has reshaped consumers’ shopping journeys, drawing the attention of both scholars and practitioners. Over the last two decades, a rich strand of empirical studies across disciplines has been conducted on the factors underlying mobile shopping behavior. We provide and test a comprehensive framework for both the key drivers of consumers’ initial adoption and the continuance intention to use mobile devices for purchasing. To achieve this goal, we conduct a meta-analysis, in which we integrate the findings from the literature and apply a structural equation modeling approach. Our work builds on the existing theories (Technology Acceptance Model, Theory of Planned Behavior, and Unified Theory of Acceptance and Use of Technology) and offers an extensive understanding of the variables that shape mobile shopping behavior. Based on 207 articles, with 228 studies, 4,354 effect sizes, a total sample size of 68,944 shoppers, our findings show that mobile shopping is influenced by variables that reflect the evolution of technological innovations and the consequent improvement of the functionality and convenience of mobile devices (previous digital experience and ubiquity). Managerially, based on these findings, we provide a future research agenda and the key implications for firms to develop for a successful marketing strategy throughout the mobile customer journey. Companies should focus on both utilitarian and hedonic variables to stimulate the intention to use the mobile for the first time. In addition, to increase continuance intention to use mobile for shopping, they improve customer satisfaction, through enjoyment and the three dimensions of quality of the mobile channel.
Display omitted
Companies strive to enhance customer experiences and to foster positive consumer behaviors. While there is extensive literature on how to create enjoyable and conducive customer experiences, limited ...research focuses on memories associated with shopping experiences. However, the decision to repeat an experience is based more on the memory of that experience than on the actual experience itself. The current research draws on a series of qualitative and quantitative studies to develop and to validate the four-dimensional Shopping Experience Memory Scale (SEMS). Findings suggest that the scale's four dimensions – attraction, structure, affect, and social – are reliable and consistent across different consumption environments (in-store, mall, and online) and across different time intervals. SEMS reflects nuances of memory and of experience constructs forming the basis of theoretical and practical contributions in the ability to assess the progression of memory associated with shopping experiences over time.
Although the growing transformation from offline to online shopping urges marketers to understand the impacts of this shift on brand loyalty, conclusions from the existing marketing literature have ...been inconsistent. Drawing on the distinctions between online and offline shopping, the authors develop a theoretical framework that focuses on uncertainty avoidance (UA) to reconcile the inconsistencies in the literature. Specifically, the authors argue that high-UA (vs. low-UA) individuals are more (vs. less) brand loyal when shopping online than when shopping offline because the product experience is less predictable in the former (vs. latter), a distinction between online and offline shopping that increases (reduces) high-UA (low-UA) individuals’ tendency to stay with the brands. In findings consistent with this logic, the authors uncover that intangible value salience, a theoretically and managerially relevant boundary condition, attenuates the interplay between online (vs. offline) shopping and UA. Across eight studies that consist of secondary data, field studies, and online and laboratory experiments, the authors find converging evidence to support this theoretical stance. This research contributes insights to the loyalty literature and cross-cultural research. The managerial implications are also discussed.
In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, ...we present the characteristics of second-hand shopping and explain the importance of a motivation-based approach. Through qualitative and quantitative studies and two data collections carried out in France with 708 subjects, we propose a reliable, valid, eight-factor scale that includes motivations related to products and distribution channels. A second-order hierarchical structure supports the tripartite nature (critical, economic, and recreational) of this form of shopping. Furthermore, the measure reveals, through a typological analysis, four consumer segments: “polymorphous enthusiasts”, “thrifty critics”, “nostalgic hedonists”, and “regular specialist shoppers”. We discuss the applications of this new scale and their implications for both research and retailing strategies.
The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning to improvise and learn new habits. For ...example, consumers cannot go to the store, so the store comes to home. While consumers go back to old habits, it is likely that they will be modified by new regulations and procedures in the way consumers shop and buy products and services. New habits will also emerge by technology advances, changing demographics and innovative ways consumers have learned to cope with blurring the work, leisure, and education boundaries.
•Mode choice for shopping mall trips in Mumbai assessed.•More than 50% trip to shopping mall are for non-shopping purpose.•Usage of private vehicles is higher for shopping mall trips than other ...trips.•Discrete choice models developed for mode choice of shopping mall trips.•Nested logit model outperforms multinomial logit model.
The traditional travel demand model for an urban region generally considers work trips as the major constituent which subsequently attracts the maximum focus on mode choice analysis. However, with the increase in traffic-related problems coupled with the evolving lifestyle of people in general, it has become imperative to focus on trips intended for other purposes as well. In most of the urban scenarios, shopping trips constitute the second most frequented trips after work trips. The present study aims to develop a mode choice model exclusively for shopping malls in Mumbai city and determine the factors which influence a trip maker’s behavior of mode choice in the context of a developing country. Choice of mode for shopping mall trips is important in relation to the impact of the vehicular traffic generated from the shopping malls on the adjacent road networks as well as in the planning of the parking space allocations at the malls along with providing critical insights on the influential factors to the transport planners for policy recommendation. Revealed Preference (RP) survey technique is used to collect 650 samples of data regarding trip makers’ choice of mode to shopping malls by interviewing individuals at various shopping malls across Mumbai. A Multinomial Logit (MNL) model is initially developed, followed by a Nested Logit (NL) model by grouping the private modes in a single nest. The significance level of the variables used in both the models are mostly consistent. Both the models reveal that travel time has a significant role in the mode choice behavior. While walking time and access time notably affect the utility of public transport mode, factors like number of accompanying persons and driving license possession also influence the private modes significantly. Socio-demographic characteristics like age, gender and occupation are also found to be critical in the mode choice behavior for shopping mall trips. A comparative analysis of the MNL and NL models reveals that the NL model outperforms the MNL model both in terms of goodness of fit and prediction success rate. However, both the models (MNL with a predictive success rate of over 72% and NL with a predictive success rate of about 77%) fairly captures the factors affecting the mode choice behavior for trips to shopping malls. The study can help policy makers to understand the factors affecting the choice of mode for such trips and can aid in planning strategies to minimize traffic congestion resulting from the increasing number of shopping malls.
Sara es mucha Sara! 1 Martínez-Echazábal, Lourdes
Afro-Hispanic review,
04/2014, Letnik:
33, Številka:
1
Journal Article
Recenzirano
Se habla mucho de la relación de ella con Tomás Gutiérrez Alea, pero la persona que influyó para que Sara fuera asistente de dirección, que en aquel momento era un paso para después ser director, fue ...Roberto Fandiño, que murió en Miami hace como tres años. Siempre nos trataban de presionar por muchas cosas, porque era una revista muy política y cada día se convertía en más reaccionaria; por ejemplo, estaba en contra del Rock and Roll, de la música en inglés, y muchas otras cosas. Era diciembre con tremendo frío, a Sara la mandaron al sur de la provincia de Las Villas, a mí a Yaguajay a un lugar llamado Itabo que hacía el frío peor de mi vida, me acompañaba Marina Duchesne que era la Secretaria del director y un poquito mayor que yo y seguro la consideraban responsable. En una nota más leve, pero no por eso menos importante, también le debo a Alberto el haber sostenido la grabadora por casi una hora y media, y por haber leído las preguntas que aparecen a continuación, mientras los tres nos deslizábamos en mi auto al borde de los acantilados californianos, intentando contemplar, cuando no los permitían las curvas y la conversación, el mar y la ostentosa luna llena que sobre él se alzaba.