The development of the economy in the current globalization era is increasingly rapid. The business world in various industries has tight competition, including the makeup industry. The research ...aimed to explore Generation Z’s preferences toward global brand makeup products in Indonesia. It applied a quantitative research with descriptive analysis. The data using a questionnaire distributed to 236 respondents were calculated using Partial Least Square (PLS). The results find that cosmopolitanism does not directly contribute to Generation Z’s preferences for global makeup products in Indonesia or through relative product quality. Meanwhile, consumer ethnocentrism has a positive influence on Generation Z's preferences for global makeup products in Indonesia directly or through relative product quality. It also shows that the relative product quality of global makeup products in Indonesia positively affects Generation Z’s preferences. The research findings provide insights for local makeup producers to improve their quality and compete more with global makeup products. Generation Z, as makeup consumers in Indonesia, prefers to purchase products based on quality. Buying global brand makeup products does not make them lose the spirit of nationalism towards their country. However, the research is only limited only to Generation Z as the samples in Indonesia. Therefore, there is an opportunity for different results if the research is carried out in other regions or with consumers from other generations.
Consumers' local bias is an important determinant of domestic product purchase behavior. Because of its importance, authors across various disciplines have investigated this phenomenon using the ...consumer ethnocentrism model. However, the research reported herein demonstrates that such an approach provides an incomplete picture at best. This research provides an initial test of the consumer disidentification (CDI) construct. In contrast with consumer ethnocentrism, the CDI model predicts that consumers' repulsion toward their domestic country negatively affects the purchase of products made in their domestic country or by domestic firms. The model is tested using survey data from 1534 second-generation immigrants who were born in and live in the Netherlands. Structural equation modeling supports the model and shows that CDI has a significant impact on buying decisions beyond the effect of consumer ethnocentrism. The results further show that for second-generation Turkish immigrants, acculturation and ethnic identification are important predictors of both consumer ethnocentrism and CDI. The article discusses the implications of these findings for research and practice. PUBLICATION ABSTRACT
Purpose
The purpose of this paper is to examine how consumer ethnocentrism (CET) and cosmopolitanism (COS) may affect Asian consumers’ perceptions of out-group countries and their products, doing so ...by examining similar vs dissimilar countries across countries of origin. Given the strong inter-country rivalries that exist among Asian countries, the authors propose two alternative hypotheses, drawing from social identity theory and realistic group conflict theory.
Design/methodology/approach
To test the hypotheses, the authors examine consumer perceptions of both Western countries (dissimilar out-groups) and Asian countries (similar out-groups) within China (Study 1). In addition, the authors investigate how CET and COS affect consumer perceptions of Asian countries in Japan and in non-Asian dissimilar countries, and compare the effects between the two regions (Study 2).
Findings
The findings indicate that CET shows greater negative effects on perceptions of a country and its products, when the country is from a similar out-group than when it is from a dissimilar one. On the other hand, COS showed equally strong positive effects among consumers for both similar and dissimilar out-group countries.
Research limitations/implications
The results suggest that Asian consumers feel a sense of intergroup rivalry with other Asian countries, and, as a result, exhibit a greater degree of ethnocentric biases toward these countries and their products than they do toward Western countries and products. Also, the results suggest that COS may transcend national differences and inter-country rivalries in consumer consumption tendencies.
Originality/value
The study examines inter-country similarities as a moderator of CET and COS effects, which has not been extensively researched in the past. In addition, the study discusses the concept of intergroup rivalry among neighboring countries and examines how it affects consumer perceptions of out-group countries and their products in Asia, where strong inter-country rivalries exist.
Globalization has added new dimensions to consumers’ decision-making. Consumer Ethnocentrism is among the critical variables affecting consumers’ decisions to purchase foreign products. Consumer ...Ethnocentrism research has gained momentum in the last few decades, and a copious amount of literature is available on this subject. This article presents an overview of Consumer Ethnocentrism literature and a compressive review of research work on the relationship between “Consumer Ethnocentrism” and “Product Evaluation” with critical insights from previous literature findings. There is a fractured opinion on the subject of whether Consumer Ethnocentrism leads to a lower quality evaluation of foreign products or whether consumer preference for the domestic product is purely out of a feeling that it is unfair to buy a foreign product. We also provided future research directions using TMC (Theory, Methodology, and Context) framework in line with earlier studies.
This study aims to theorize the relationship between acculturation and consumer ethnocentrism for ethnic group minorities. Our study seeks to achieve two interrelated goals. The first is to explore ...key factors (ethnic identification, religious commitment, and patriotic feelings toward home country) that shape Arab-Muslim Americans' acculturation level. The second is to extend the conceptual boundaries of consumer ethnocentrism by exploring acculturation impacts on Arab-Muslim Americans' ethnocentric tendencies toward their home county, and toward Arab countries (co-ethnic countries). Data were collected from 168 Arab-Muslim Americans living in the US Northeast Region. We found that Arab-Muslim Americans' ethnic identification, religious commitment, and patriotism drive significant negative influences on their acculturation process. The findings lend credence to our postulation of a negative influence of the level of Arab-Muslim Americans' acculturation on their ethnocentric tendencies toward home country, thus further corroborating the notion that immigrants' home-country ethnocentrism can be predicted on their acculturation levels.
We investigate consumer preferences for domestically produced white wines compared to foreign wines in Australia. A discrete choice experiment was used to analyze young Australian consumers' ...preferences regarding white wine and a latent class model was estimated to take preference heterogeneity into account. We examine the relationship between consumers' ethnocentrism and preferences for wine from a specific origin. Highly ethnocentric Australian wine consumers are found to strongly prefer Australian wines and to a lesser extent wine from New Zealand compared to otherwise identical French wine, confirming a country-of-origin effect. Carefully considering the information to include on wine labels helps to stimulate consumer demand in certain market segments. Producers can use information regarding consumer preferences for specific wine characteristics to put an attractive and profitable product on the market. For instance, Australian wines might have a domestic advantage over similar foreign wines, if this 'country of origin' is brought to the consumers' attention. Hence, labeling wine as 'Made in Australia' is likely to increase the willingness to buy wines amongst a significant subgroup of Australian consumers aged 18-38. Adding other specific labels such as gold or silver medals to the bottle can also attract specific customer segments.
This study aims to determine and analyze the relationship between Consumer Ethnocentrism, Country of Origin, Purchase Intention, and Perceived Quality in local cosmetics of Indonesian products. This ...research will be conducted by the explanatory research method. The population of this study is women in Malang who already know the products of MAKEOVER but have never purchased the product. The sample from this study amounted to 186 respondents. This study, the number of variables studied as many as four variables, namely consumer ethnocentrism, country of origin, perceived quality, and purchase intention. This study was conducted to dispel the assumption that genuine local products, especially Indonesian cosmetics, are still often judged to be inferior to imported products. The data collection techniques in this study were conducted through questionnaires and documentation. The technique used in taking the sample was non-probability sampling using quota sampling from prospective consumers. Data analysis techniques used through validity tests use Confirmatory Factor Analysis (CFA) instrument validity tests, reliability tests, and Partial Least Square (PLS) approach with Smart PLS 3 software. The results showed that consumer ethnocentrism owned by women in Malang is a prospective consumer of local products has led to the interest in purchasing MAKEOVER products as opposed to imported cosmetic products, an exciting finding in this study because the high ethnocentric spirit does not make people want to buy local products, further findings that a good image of the country of origin is proven to influence the buying interest of prospective consumers and also proven to be a good antecedent between consumer ethnocentrism and purchase intention than perceived quality managed to be the primary mediation between consumer ethnocentrism and purchase intention in local products. Based on the result of this study, the company must compete with imported products by increasing the ethnocentrism campaign to its consumers so that it can create continuous purchase intentions in many ways.
•Perceived economic competition and consumer ethnocentrism affect economic animosity.•Economic animosity has a negative impact on consumers’ foreign product judgment and their reluctance to buy a ...foreign product.•Economic animosity gives rise to anticipated regret of foreign product purchase.•Anticipated regret mediates the relationship between economic animosity and consumers’ reactions towards a foreign product.
We use regret theory to explain the negative effect of economic animosity on consumers’ reactions towards a foreign product (i.e., product judgment and reluctant to buy). We conduct our study in Taiwan by collecting data via an online survey. Our results show that consumers’ economic animosity increases their anticipated regret towards purchasing a foreign product originating from a target market of animosity. Specifically, anticipated regret is found to mediate the link between economic animosity and foreign product judgment, which in turns affects consumers’ reluctance to buy. Our study is the first to consider the role of anticipated regret in explaining the negative effect of economic animosity on consumers’ reactions towards a foreign product. We also contribute to research by introducing two antecedents of economic animosity: perceived economic competition and consumer ethnocentrism.
The globalization of markets and consumer behavior has changed dramatically in recent years. Similarly, global and local brands are facing many challenges in emerging markets. Thus, in this backdrop, ...this research is intended to examine the impact of consumer perceptions of brand localness and globalness on brand attitude in order to predict consumer behavioral intentions (purchase intention, price premium, and word of mouth) in cross-cultural emerging markets (China and Pakistan). Additionally, this research considered the moderating effects of consumer ethnocentrism and brand familiarity as a control variable. This study used an online survey to examine 1,562 responses from Chinese (
n
= 768) and Pakistani (
n
= 794) consumers regarding local and global brands. The proposed hypotheses were analyzed by using the partial least square-structural equation modeling method. The findings indicated that the consumer perceptions of brand localness and brand globalness had a substantial impact on brand attitude, which in turn favorably influenced consumer behavioral intentions in China and Pakistan. The brand attitude was a crucial mediator in both markets but was more critical in China than Pakistan. The interaction moderating effects of consumer ethnocentrism and consumer perceptions of brand localness positively influenced brand attitude in China, whereas consumer ethnocentrism and consumer perceptions of brand globalness negatively influenced brand attitude in Pakistan. Interestingly, brand familiarity was discovered a substantial control variable in both markets, except for purchase intention in Pakistan. This research contributed to Fishbein’s attitude theory and social identity theory. This research offers important recommendations to local and global marketers and brand managers in formulating and employing several positioning, market segmentation, and targeting strategies that may assist them in competing effectively in emerging markets.
Research on the consumption of local products is essential to promote sustainability, boost local economies, and preserve cultural identity. Although a positive relationship has been demonstrated ...between attitude towards local products and consumption determinants, the role of the former as a mediator has not been sufficiently explored. This study examines how the attitude towards local products mediates between consumer ethnocentrism and consumption intention, as well as between place identity and consumption intention. A total of 1325 wine and cheese consumers in the Canary Islands were surveyed using a moderated mediation model, applying PLS-SEM. The results indicate that attitude towards local products mediates the aforementioned relationships but does not moderate them according to the type of local product. Consequently, marketing strategies should focus on the emotional and cultural connection that consumers establish with local products, highlighting their value in terms of identity and belonging.
PDF
