This paper examines the 2016 US presidential election campaign to identify problems with, causes of and solutions to the contemporary fake news phenomenon. To achieve this, we employ textual analysis ...and feedback from engagement, meetings and panels with technologists, journalists, editors, non-profits, public relations firms, analytics firms and academics during the globally leading technology conference, South-by-South West, in March 2017. We further argue that what is most significant about the contemporary fake news furore is what it portends: the use of personally and emotionally targeted news produced by algo-journalism and what we term "empathic media". In assessing solutions to this democratically problematic situation, we recommend that greater attention is paid to the role of digital advertising in causing, and combating, both the contemporary fake news phenomenon, and the near-horizon variant of empathically optimised automated fake news.
Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and ...within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research.
The development in the advertising industry led designers to try to develop technical advertising systems compatible with digital progress and with the recipient. The aesthetic and economic aspect ...was achieved with the use of the Internet as a medium around the world. The online advertising market is worth hundreds of billions of dollars and is one of the fastest growing online businesses, however online advertising is still limited to web browser and more recently, mobile applications. With the advent of the fourth digital revolution, the Internet of Things (IoT) technologies have opened a new, large-scale and pervasive digital advertising landscape. End users constantly interact with it in their daily lives. With the beginning of the current century, many high-performance smart technologies such as the Internet of Things, artificial intelligence and interaction have appeared, which have been used in many industrial and applied systems, as they have entered into all aspects of our daily lives with what they achieve at the utilitarian, environmental, economic and aesthetic level, in addition to being compatible with digital development and the recipient. Therefore, this research aims to monitor the applications of the uses of the Internet of Things in advertising design as new advertising system that is compatible with the recipient and achieve the aesthetic, functional and economic aspects. The research concluded that the uses of Internet of Things devices by finding a line between what it can provide as services directed to the recipient in real time and by using the relevant brands.
•Data collection for computational advertising contributes to dataveillance.•Chilling effects involve self-regulation of media use in response to dataveillance.•Chilling effects are stronger in ...reaction to data collection through watermarking.•Privacy concerns increase chilling effects regardless of data collection method.•Chilling effects in media are more prevalent in the U.S. than in the Netherlands.
Technological advancements have resulted in the availability and usage of consumer data for digital advertising. This so-called reality of dataveillance may result in unintended ethical side-effects, such as chilling effects that involve self-regulation of media usage as a response to surveillance practices. The current study utilizes a two-step approach with a cross-national survey (N = 334) and an online experiment (N = 536), to study how different data collection methods for digital advertising (i.e., online profiling, watermarking), regulatory cross-country contexts (i.e., U.S., the Netherlands), and boundary effects (i.e., trust, privacy concerns) result in chilling effects. We found that chilling effects are context-dependent as they are mostly driven by watermarking and are more prevalent in the U.S. than in the Netherlands. These findings show that chilling effects are one of the possible side-effects of digital advertising. Cross-country differences show the importance of the cultural context and regulatory regime for consumer behavior.
The emotion of the recipient for the digital advertisement consists of a set of feelings and impressions that control their behavior resulting from the interaction by watching the advertisement, ...where strong emotions lead to impressions that result in feelings within themselves to be formed and become emotion. The effectiveness of advertising, until the charitable advertisements that depend on collecting donations appeared through arousing sympathy with the groups, hoping to help them by presenting an advertising idea that broadcasts the spirit of kindness and sympathy, where the problem of research lies in how the empathy strategy can be used in building the advertising idea, and what is the role Emotion in influencing the recipient’s sentiment, and whether the empathy strategy can have a positive or negative role with the recipient, and the research aims to shed light on sympathy emotion and its effect in advertising. In Egyptian society, the research assumes that using empathy as an advertising strategy increases the effectiveness of the success of the above idea because the exaggeration in the use of empathy strategies may lead to a negative impact on the success of the advertising idea of the advertisement, and the research follows the analytical descriptive approach by analyzing models of Egyptian advertisements to emphasize the effective role of using empathy strategies within the design of the advertising idea of the advertisement, and the research results that good use The advertising idea with the luring of human emotions contributes to increasing the effectiveness of the advertisement as it depends on the strength of the advertising idea and its suitability for the recipient, his environment, his culture, and its connection with the selling point of the product or service, and the use of sympathy in advertising works on an impressionistic emotional response that is linked to the occurrence of a painful circumstance and is linked to human feelings greatly.
The emerging coronavirus crisis has caused widespread challenges around the world. A pandemic of this magnitude has not been witnessed since the Spanish Flu, which was nearly a century ago. This ...crisis represents a new challenge, especially in the current context in light of a global epidemic. The timely response to any crisis is the basis for dealing with the epidemic, and is the difference between containing the crisis and allowing it to spread. The Egyptian state has drawn a very clear policy characterized by balance to confront this pandemic since the emergence of the crisis. Corona and its first wave, the government aimed to achieve a great balance between the two axes of preserving the health of the citizen, and ensuring the continued rotation of the wheel of the economy. This is through many measures that have been taken to deal with this severe crisis that has negatively affected many countries of the world, while being careful not to stop many economic activities, based on the state and government’s awareness of the connection between these activities and millions of Egyptians.
•Informativeness, entertainment, irritation and credibility drive attitude towards touchpoints.•Effect of irritation has diminished over the last twenty years.•Effects are stronger for email ...advertising than for other online touchpoints.•Credibility is equally relevant across all touchpoints.•Personalization, privacy concerns, and interactivity are newer drivers and add to established ones.
By means of a meta-analysis, we synthesize the findings of over two decades of research from 88 empirical studies regarding four well established and theoretically rooted determinants on consumers’ attitude towards digital advertising: informativeness, entertainment, irritation, and credibility. Among other findings, we show that the effects of these determinants have changed over the past 20 years as the internet has developed. We also find that the effects differ depending on which type of online touchpoint was considered. In particular, we differentiate between the most prominent online touchpoints: email advertising, social media advertising, search engine advertising, web display banner advertising, electronic word-of-mouth communication, and corporate website advertising. Additionally, we extend the well-established determinants by more recent ones accounting for the ongoing digitalization and advances in online touchpoints (i.e. personalization, privacy concerns and interactivity). We also derive important managerial implications and several fundamental directions for future research.
Digital games are the latest media for advertising in cyberspace and among the fastest-growing digital media for advertising. In this research, we aimed to investigate the effect of advertising on ...digital advertising on reminder advertising, identified five factors affecting the content, including informing Message, message attractiveness, content accordance with the subject of the game, interaction in advertising content and the existence of sales promotion in the ads. To examine the effect of these factors, a sample of 782 people in Tehran who had behavioral behaviors above average with digital games was studied. It placed the main hypothesis of the research was confirmed, and it was determined that quality content is effective in reminding advertisers in digital games. Among the factors influencing the content of advertising, the impact of all factors was confirmed and it was found that the adaptation of advertising with the subject of digital play is the most important factor in content.
This study examines the interaction between top-of-funnel advertising (e.g., search or display advertising) and bottom-of-funnel advertising (e.g., using a mobile application on a smart phone). We ...are particularly interested in the phenomenon of
geoconquesting
: the bottom-of-funnel advertising efforts of a firm to poach (or lure away) customers that have come to a competing firm’s physical store as a result of top-of-funnel advertising efforts by the firm. Geoconquesting efforts by a competing firm should reduce a focal firm’s incentive to invest in top-of-funnel efforts. Thus, a key challenge for an agent like Google that provides both top-of-funnel and bottom-of-funnel advertising services, is to balance the inherent conflict between the two in order to maximize the total revenue collected from the two forms of advertising. We develop a game-theoretic model to study the this phenomenon. A key result is that sometimes the agent benefits from not offering geoconquesting, but instead promises, after collecting a fee, to protect the advertisers from poaching on each other’s search traffic. Interestingly, such a protection service becomes more lucrative for the agent when a cheaper outside option for geoconquesting is available to the advertisers.
The recent years have witnessed a tremendous increase in Internet advertising, especially location-based advertising on mobile devices. At the same time, search-driven and display advertising on more traditional media such as personal computers continues to be strong. This study examines the interaction between top-of-funnel advertising (e.g., search or display advertising) and bottom-of-funnel advertising (e.g., using a mobile application on a smart phone). We are particularly interested in the phenomenon of
geoconquesting
: the bottom-of-funnel advertising efforts of a firm to poach (or lure away) customers that have come to a competing firm’s physical store as a result of top-of-funnel advertising efforts by the firm. Geoconquesting efforts by a competing firm should reduce a focal firm’s incentive to invest in top-of-funnel efforts. Thus, a key challenge for an agent like Google that provides both top-of-funnel and bottom-of-funnel advertising services is to balance the inherent conflict between the two to maximize the total revenue collected from the two forms of advertising. We develop a game-theoretic model for this phenomenon. The model is from the perspective of an advertising agent that wishes to maximize the revenue earned from both kinds of advertising services, under the absence or the presence of an outside option that can be used by advertisers to obtain geoconquesting services. A key result is that sometimes the agent benefits from
not
offering geoconquesting, but instead promises, after collecting a fee, to protect the advertisers from poaching on each other’s search traffic. Interestingly, such a protection service becomes more lucrative for the agent when a cheaper outside option for geoconquesting is available to the advertisers.
History:
Juan Feng, Senior Editor; Zhengrui Jiang, Associate Editor.
Funding:
H. Xu acknowledges the financial support from the Hong Kong Research Grants Council Project 16504022.
Supplemental Material:
The online appendix is available at
https://doi.org/10.1287/isre.2021.0648
.
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