When we think of diplomacy, we often envisage Heads of State at formal settings or official meetings. In reality though, everyone can play a positive role in diplomacy.Public diplomacy, also referred ...to as people diplomacy, is about building friendships and understanding between peoples of different countries. Traditionally meant to promote national interests and advance foreign policy goals, public diplomacy today has evolved to embrace both formal and informal efforts by non-governmental organisations and institutions to cultivate meaningful connections.Winning Hearts and Minds: Public Diplomacy in ASEAN explores how countries in the Association of Southeast Asian Nations (ASEAN) approach public diplomacy and the strategies that they employ to bridge gaps, enrich mutual understanding, and deepen relationships with the rest of the world.This book, launched in commemoration of the Singapore International Foundation's 30th anniversary, offers inspiring essays from 11 leading scholars, diplomats and distinguished figures in the region. They offer a glimpse into how historical developments have shaped the way each ASEAN country views public diplomacy, the motivations behind their global engagement efforts, and suggestions for the way forward.
The article analyzes the leading types of modern diplomacy. Problem statement. Changes in the system of international relations have led to increased attention to the study of issues related to ...modern diplomacy. However, in the scientific community, the study of the features and essence of the varieties of modern diplomacy is considered to be fragmented. The lack of thorough general theoretical works on this issue, as well as the frequent misunderstanding of the essence and tasks of modern diplomacy in the scientific and publicist literature, causes confusion and different interpretations of the terms. This points to the relevance and significance of further research in the field of modern diplomacy. The purpose of the study is to reveal the essence and define the terms " public diplomacy", " people' diplomacy", "civil diplomacy", "new public diplomacy", to establish their classification according to the subjects of implementation, addressees and peculiarities of practical implementation. The aim of the work is also to conduct a comprehensive analysis of "cultural diplomacy" and to identify the main achievements in this area in Ukraine. Methodology. This study uses the methodology of interdisciplinary level science. The interdisciplinary integration of knowledge and the integration of disparate characteristics into a system allowed to obtain new scientific knowledge, which consists in a comparative analysis of the leading types of modern diplomacy, highlighting "cultural diplomacy" as the main one and analyzing the main institutional achievements of Ukraine in cultural diplomacy. Results. The article summarizes the definitions of the concepts of "public diplomacy", "civil diplomacy", "people's diplomacy", "digital diplomacy", "new public diplomacy". Their essential features and main characteristics are highlighted, their comparative analysis is presented, and "cultural diplomacy" as the leading direction of modern diplomatic practice is analyzed. The institutional context of cultural diplomacy of Ukraine is considered. The conclusion is made that despite the failure of systemic cultural reforms in the past, today there are positive changes in cultural diplomacy. Ukraine's cultural vector in foreign policy acquires a systemic and strategic balance. Value/originality. A comparative analysis of different types of modern diplomacy is conducted, the definition of "cultural diplomacy" is clarified and the peculiarities of its institutional formation are considered. Practical implications. The materials of the article can be used for research and educational purposes, as well as for the further development of the vectors of Ukrainian cultural diplomacy.
This article explores both the history and future of international preservation through the concept of heritage diplomacy. In the limited space of an article, the aim is not to be comprehensive but ...rather open up some themes and analytical threads that have hitherto received much less attention than they deserve.
This paper examines national interest, cultural diplomacy, and globalization in relation to the Japanese context since World War II. Taking the example of Vietnam as one of the recipients of Japan's ...cultural aid, it demonstrates how international support for heritage projects has played a central role in the ideological and economic processes of nation building and soft power. Publication Abstract
Searching for a Theory of Public Diplomacy Gilboa, Eytan
The Annals of the American Academy of Political and Social Science,
03/2008, Letnik:
616, Številka:
1
Journal Article
Recenzirano
This work presents and critically evaluates attempts to theorize and conceptualize public diplomacy within several disciplines, including international relations, strategic studies, diplomatic ...studies, public relations, and communication. It also examines research methods used to investigate public diplomacy, including models, paradigms, case studies, and comparative analysis. The work identifies promising directions as well as weaknesses and gaps in existing knowledge and methodology and outlines a new research agenda. The presented analysis and examples suggest that only a systematic multidisciplinary effort and close collaboration between researchers and practitioners can lead to a coherent theory of public diplomacy.
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