El Internet provee de diversas cualidades que hace que los consumidores estén dispuestos a adoptarlo de forma continua como un medio de compra, lo que despierta el interés por entender los factores ...que lo pueden predisponer, por lo cual el objetivo del presente documento es analizar como la percepción de confianza hacia esta herramienta influye en la intención de adoptar este comportamiento. Los datos fueron recolectados de 354 personas mayores de edad del estado de Tamaulipas, México. Para su anáfisis se aplicó la técnica estadística de ecuaciones estructurales. Se resalta la importancia de la confianza y la actitud percibida como antecedente de la intención del uso del comercio electrónico en el estado de Tamaulipas. Lo obtenido sirve a las empresas comerciales interesadas en mejorar estrategias de negocios y de tecnologías basadas en la web que les permitan atraer y conservar clientes, sobre todo en coyunturas críticas como la actual pandemia. Palabras-clave: Comercio electrónico, confianza, actitud, intención de compra. The Internet provides several qualities that make consumers willing to adopt it continuously as a means of purchase, which arouses interest in understanding the factors that may predispose them, so the objective of this paper is to analyze how the perception of trust towards this tool influences the intention to adopt this behavior. Data were collected from 354 people over 18 years in the state of Tamaulipas, Mexico. The statistical technique of structural equations was applied for its analysis. The importance of trust and perceived attitude as an antecedent of the intention to use e-commerce in the state of Tamaulipas is highlighted. The results are useful for commercial companies interested in improving business strategies and web-based technologies that allow them to attract and retain customers, especially at critical junctures such as the current pandemic. Keywords: E-commerce, trust, attitude, purchase intention.
The Indian ecommerce industry has been growing substantially because of changing mindset of the Indian customers and ease of shopping online. A large number of sellers had registered on online ...marketplaces so that the sellers could reach a larger pool of customers. The goal for sellers was towards increasing sales substantially with optimal efforts. Some sellers were able to accomplish this goal successfully, but a majority of the sellers struggled finding the right formula for success. Ecommerce websites conducted online shopping heavy discount sales events for limited time periods. The objective of this research was to understand the various factors that influenced and impacted the performance of sellers on Indian E-commerce websites during such events. A total of eleven interviews were conducted with Indian E-commerce sales experts. The data was thematically content analysed. Five most significant factors that helped gauge sellers’ performance were late shipment rate, poor order fulfilment rate, limited product selection, high price and low glance views.
A comparative assessment of business-to-company (B2C) e-commerce development in the Eurasian Economic Union (EAEU) countries is difficult to conduct due to the incommensurability of their economies ...and the lack of homogeneous data. To solve this problem, a composite index combining various sub-indices and indicators was created. The presented article discusses the creation of tools for assessing the B2C e-commerce development in the EAEU countries. The initial research data was gathered from reports of the International Telecommunication Union, UNESCO, the Universal Postal Union, the World Bank, as well as from official data of national statistical agencies and central (national) banks of the EAEU countries. The composite index was constructed by normalising the values of the indicators (method of normative ideals) for their comparison. Further, data values underwent a linear transformation to a 0 — 100 scale in order to ensure their proportionality. Weighting coefficients of the indicators were determined by the method of expert evaluations. Based on the developed index, countries may be ranked by the overall index, as well as by structural factors of B2C e-commerce readiness and use intensity. The use of the e-commerce development potential was analysed based on the values of individual sub-indices. In addition, the proposed toolkit can be applied to monitor changes in the EAEU indices over time, provided that the normalised values of the indicators are maintained. Policy makers can use the research results for improving the conditions for the e-commerce development in the EAEU member-states, as well as for creating a common space of e-commerce that contributes to the strengthening of economic integration. Moreover, the article contains methodological recommendations that can be utilised to create similar assessment tools for other regional economic blocs. The limitations of the study are related to the need to consider the regional specificity of the analysed countries or regions.
With the development of information technology, computer technology has become an important part of electronic network consumption. E-commerce sites make people’s consumption more convenient and ...improve people’s quality of life. This paper first explains the relationship between modern electronic technology and electronic commerce, and discusses the application of computer technology in ensuring the safety of electronic commerce network consumption, for the reference of readers.
Introduction of information technologies, transfer to the digital economy and the development e-commerce are on the agenda all over the world today. BRICS countries (Brazil, Russia, China, South ...Africa) pay great attention to the development of e-commerce and plan to strengthen intra-group cooperation in this area. An increase of the e-commerce is a new paradigm of the development of international trade of the «five» countries. It can become their economic growth driver, especially during the crisis due to the coronavirus pandemic. This problem is important, but still insufficiently studied and not enough reflected in the economic researches. Authors revealed the advantages, problems and the main directions of the development of e-commerce in BRICS countries.
The COVID-19 pandemic has disrupted retail and accelerated the trend towards electronic commerce. This study explores the reasons for and the implications of this shift. Our study builds on the ...consumer behavior literature, emerging COVID-19 research, and the environmentally imposed constraints perspective to describe how online purchasing behavior evolved during the COVID-19 crisis. The objective is to better understand how consumers use e-commerce to react to, cope with and adapt to periods of environmentally imposed constraints. Based on multiple sources including transaction and search data from a major French online retailer, we describe how consumer behavior evolves during such stressful life events as COVID-19. Our results support the usefulness of the multi-perspective react-cope-adapt framework of constrained consumer behavior in an online environment.
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In many electronic commerce systems, detecting significant clusters is of great value to the analysis, design, and optimization of the commerce behaviors. In this article, we propose a new dynamical ...approach to detect the cluster configuration fast and accurately which can be applied to electronic commerce systems. First, we analyze the two-stage game in which the leader group members make contributions prior to the follower group, and propose an exact index, i.e., the leadership , to characterize the key leaders. Then an efficient dynamical system is used to guarantee the cluster configuration converges to an optimal state, which assigns each node to the corresponding cluster based on quality optimization, repeatedly. Our method is of high efficiency-the exponential term in the proposed dynamical system makes the convergence to be very fast with a nearly linear time. Extensive experiments on multiple types of datesets demonstrate the state-of-the-art performance of proposed method.
The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. ...The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
A tanulmány célja annak feltárása, hogy az alföldi régiókban milyen a fogyasztók online vásárláshoz kapcsolódó attitűdje, az mennyiben különbözik az országos kutatási eredményektől, a vásárlók hogyan ítélik meg az online beszerzés előnyeit és hátrányait, valamint az élelmiszerek online beszerzésének milyen regionális sajátosságai vannak. A szakirodalom feldolgozását hazai és külföldi szerzők témához kapcsolódó publikációinak összehasonlító elemzésével végeztük, amelynek során kiemeltnek tekintettük a vásárlási döntést befolyásoló tényezőket, az online csatornák használatának előnyeit és hátrányait. A szekunder kutatás során a globális, majd a magyarországi online kiskereskedelem változásán túlmenően vizsgáltuk az FMCG szektorban zajló folyamatokat és a vásárlói magatartást is. Primer kutatásunk során Magyarország két régiójára fókuszáltunk. A megkérdezést standardizált, strukturált, online kérdőív segítségével végeztük a Debreceni Egyetem és a Wekerle Sándor Üzleti Főiskola hallgatóinak közreműködésével. A feldolgozható kérdőívek száma 623 volt, a megkérdezettek szocio-demográfiai jellemzőit az online vásárlás meghatározó ismérvei szerint mértük. Az alföldi régióban élő lakosok online vásárlásának aránya 6 százalékponttal alacsonyabb az országos átlagnál, amely az élelmiszerek online vásárlásában fokozottan gyengébb eredménnyel jelenik meg. Az online vásárlás előnyei közül azonos megítélésű a kényelem és az időtakarékosság fontossága, míg más tényezők pl. házhozszállítás értékelése eltérő volt. Az Észak-Alföldön és Dél-Alföldön élő online vásárlók hátrányként leginkább a fizetési feltételeket és az adatbiztonságot emelték ki. A válaszadók jövőbeni online vásárlási szándéka bizonytalan és azt korlátok között képzelik el, illetve a potenciális vásárlás csak a tartós élelmiszerekhez kapcsolható. Online vásárlás régióspecifikus (Észak- és Dél-Alföld) illetve termékspecifikus (élelmiszer) vizsgálata. A regionális sajátosságokon alapuló, online vásárlásra irányuló attitűdök indokolják azt, hogy az üzletláncoknak célszerűbb lenne differenciált marketingstartégiát alkalmazni, amely elsősorban a marketingkommunikációt és az értékesítés-szervezést érintheti.
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