•The Sustainable Food Choice Questionnaire (SUS-FCQ) is a reliable instrument.•The SUS-FCQ distinguishes ‘general sustainability’ & ‘local and seasonal’ motives.•The SUS-FCQ is a valid instrument and ...suitable for country comparison.•The SUS-FCQ can be used as an addition to the Food Choice Questionnaire.•The SUS-FCQ can reveal the importance of sustainability motives in food choices.
In view of all kinds of sustainability concerns related to our current diet, it is essential to gain a good understanding of the sustainability motives consumers have for selecting their food. A comprehensive and validated scale to measure sustainability motives within the full range of food choice motives could contribute to this understanding, especially as sustainability is a multi-faceted concept in which the different aspects can sometimes be conflicting. The current paper aims to 1) develop the Sustainable Food Choice Questionnaire (SUS-FCQ) that covers the full concept of sustainability, 2) test which dimensions of sustainable food choice motives can be distinguished and 3) validate the scale as part of the Food Choice Questionnaire in multiple countries. An online survey was completed by 5,116 respondents from five European countries (The Netherlands, Denmark, Czech Republic, France and Italy). The scale was developed with a Dutch sub-sample and validated in all included countries. Exploratory factor analysis followed by confirmatory factor analyses resulted in a two-factor solution. A ‘general sustainability’ dimension (6 items, covering environmental, ethical and animal welfare aspects) and a ‘local & seasonal’ dimension (3 items) were identified. The Sustainable Food Choice Questionnaire shows to be reliable and valid in the five included countries and can be used as an addition to the Food Choice Questionnaire developed by Steptoe and colleagues (1995). The scale is suitable to gain a better understanding of the position of sustainability motives against other motives in consumers food choices and can be used for country comparisons.
Referent groups can moderate the perception of social norms and individuals' likelihood to model these norms in food choice contexts, including vegetable intake and reduced meat consumption. The ...present study investigated whether having a close vs. a distant social group as the referent changed perceptions of social norms around making healthy and eco-friendly food choices. It also assessed whether these changes were associated with a difference in the health and environmental impacts of food choice in a virtual grocery shopping task. A nationally representative sample of UK adults (
= 2,488) reported their perceptions of making healthy and eco-friendly food choices being the norm among people they share meals with (close referent group) and most people in the UK (distant referent group). The former was more commonly perceived to be making both healthy (Z = -12.0,
< 0.001) and eco-friendly (Z = -13.27,
< 0.001) food choices than the latter. Perceptions of norms referring to the close group were significantly associated with the environmental (β = -0.90, 95% CIs: -1.49, -0.28) and health (β = -0.38
< 0.05, 95% CIs: -0.68, -0.08) impacts of participants' food choices in a virtual shopping task. No such relationship was found for norms referring to the distant group for both environmental (β =0.43,
> 0.05, 95% CIs: -1.12, 0.25) and health (β = -0.06,
> 0.05, 95% CIs: -0.37, 0.25) impacts. Framing social norms around making healthy and eco-friendly food choices to refer to a close referent group may change their perceptions and ability to encourage sustainable and healthy food purchasing.
Increased access to a variety of foods in low-and-middle-income countries (LMICs) has led to greater autonomy in food choice decision-making. Autonomy allows individuals to make decisions through ...negotiation of considerations in ways that are consistent with basic values. The aim of this study was to identify and describe how basic human values drive food choice in two diverse populations with transitioning food environments living in the neighboring East African countries of Kenya and Tanzania. Secondary data analysis was carried out on focus group discussions conducted with men and women in Kenya (n = 28) and Tanzania (n = 28) as part of prior studies on food choice. A priori coding based on Schwartz's theory of basic human values was conducted, followed by a narrative comparative analysis, which included review by original principal investigators. Values of conservation (security, conformity, tradition), openness to change (self-directed thought and action, stimulation, indulgence), self-enhancement (achievement, power, face), and self-transcendence (benevolence-dependability and -caring) were prominent drivers of food choice in both settings. Participants described how values were negotiated and highlighted existing tensions. For example, the value of tradition was cited as important in both settings but changing food contexts (e.g., new foods, diverse neighborhoods) increased prioritization of values like stimulation, indulgence, and self-directed thought and action. The application of a basic values framework was useful for understanding food choice in both settings. A focused understanding of how values drive food choice decision-making in the context of changing food availability in LMICs is essential for the promotion of sustainable healthy diets.
While influencer marketing has been shown to be effective at promoting food low in nutritional value among children, it is less clear whether influencers can also be used to promote healthy ...nutrition. This article reports on the results of an experimental study on whether and how influencer marketing on Instagram can be deployed to stimulate healthy eating behavior among children. In particular, the study examines whether signaling a healthy, athletic lifestyle can affect children's healthy snack choice (i.e., choice of a snack high in nutritional value). To do so, a two (influencer lifestyle: sedentary versus athletic) by two (snack type: low in nutritional value versus high in nutritional value) between-subjects experiment was conducted among 190 children between eight and 12 years. The results show that promoting a sedentary lifestyle (compared to an athletic lifestyle) resulted in more children choosing the product high in nutritional value. In addition, the children chose a healthy snack more frequently when an influencer portraying a sedentary lifestyle (compared to an athletic lifestyle) promoted a product low in nutritional value. There were no significant interaction effects of influencer lifestyle and snack type on the evaluation of the influencer. However, the study did show that there was less admiration for the influencer when they portrayed a sedentary lifestyle versus an athletic lifestyle.
Whereas vegetarianism has long garnered attention from nutritional science and philosophy, psychological research exploring this eating behavior has emerged only in the past few decades. Six years ...ago, Ruby (2012) reviewed the extant literature on the psychology of vegetarianism, showcasing its promise as “a blossoming field of study.” In the time since, this line of research truly has blossomed, as subsequent work has addressed prior knowledge gaps and initiated new lines of inquiry. While evidence on previously studied topics of dietary motivation, moral values, gender, differences between vegetarians and vegans, barriers to dietary change, and disordered eating has continued to expand, new lines of research on identity, social experiences, flexitarianism, culture, and prospective vegetarianism have emerged. Recent psychometric advancements, moreover, have constructed useful measures to assess relevant constructs. The current review synthesizes this amalgam of research, identifying emergent themes and highlighting promising directions for future inquiry.
During adolescence, teens start making their own food choices. While health and nutrition are important, practical and social concerns are also influential. This study aims to determine factors that ...motivate the food choices of Irish teens (using Food Choice Questionnaire), using data from the National Teens' Food Survey II (N = 428, 50% male, 13–18 years), and to identify how these motivations relate to dietary intakes (4-day semi-weighed food diaries). Data analysis used PCA to determine the food choice motivation subscales, and correlation and comparative statistical tests (t-test, ANOVA). Eight motivating factors were identified for Irish teens: Sensory Appeal, Price & Availability, Health & Natural Content, Familiarity, Ease of Preparation, Mood, Weight Control, and Ethical Concerns. Health and practical aspects to food choice (Price, Availability, Ease of Preparation) are important for teens, but taste (Sensory Appeal) remains a key influence. Food choice motivations vary by sex and by age, BMI status and weight perception, where girls were more motivated by health, weight control, mood and ethical concerns, and older teens were more influenced by mood and ease of preparation. Both those classified as overweight and those who perceived they were overweight were motivated more by weight control and mood for their food choices, whereas those who perceived their weight to be correct placed more importance on health and natural content. Those motivated by weight control had lower energy and higher protein intakes, and those motivated by health and natural content had more health promoting behaviours, with higher physical activity, lower screen time, and higher protein intakes. Understanding the motivations of teens’ food choice can help understand why they struggle to meet dietary recommendations, and help to develop more effective health promotion messages by capitalising on the key motivations in the population.
Food choices are driven by an array of motives that have been approached, determined and quantified in a number of ways, mainly in developed countries. The objective of this study was to better ...understand the motives behind food choices in an emerging economy by collecting information from urban people in South Africa in a series of four studies. (1) Items generated through focus group discussions with low, middle and high income participants by Magano et al. (2023) were checked for content and face validity and (2) 123 statements derived from them were evaluated by 621 respondents. After exploratory factor analysis (EFA), 46 statements best representing the motivational space were (3) presented to another group of respondents (n = 259). Here, the EFA resulted in a 31-item, 7-factor food choice questionnaire for emerging economies (FCQ-EE) which was (4) confirmed by a nationwide sample (n = 814) and further refined to an alternative 19-item, 7-factor solution. The emerging factors were: Healthy eating constraints (HEC), Frugality (FR), Emotional eating (EE), Meat appeal (MA), Weather (WE), Quality seeking (QS) and Cooking constraints (CC). Whether used in the 31-item or 19-item format, this set of statements highlights factors underlying food choice in an emerging economy and offers a way to study their importance in similar contexts. Further research is needed to show the extent to which these factors can predict actual food choices.
Since the development of the food choice questionnaire (FCQ) to assess consumers’ food choice motives in 1995, studies using the FCQ have been highly diverse. Despite the abundance of research on the ...topic, FCQ nevertheless manages to provide deep insights into consumers’ food choices—a crucial aspect for the agrifood industry and the formulation of food policies. This study aimed to analyze science mapping and synthesize research implications on the studies of consumers’ food choice motives using FCQ. In total, 169 FCQ-related journal articles were retrieved from the Scopus and Web of Science (WoS) databases for this study. The data were analyzed using a scoping review and bibliometric analysis (ScoRBA). The findings disclosed a positive trend in research on consumers’ food choice motives using FCQ. Notably, two seminal papers significantly influenced this field. Furthermore, specific research topics emerged and diversified over time, with recent themes encompassing consumer issues, consumer segments, research methods, and contextual factors. Recommendations for future research included: (1) conducting longitudinal studies to bridge the gap between food choice motives and dietary behaviors, with the incorporation of additional new recent factors; (2) longitudinal studies to explore nutrition, psychology, and health study groups in diverse cultural settings and more reliable research; (3) exploring FCQ research through a gender lens within varied cultural contexts, with an expansion of longitudinal research and more parameters; and (4) delving into FCQ research on adolescents, considering various potential influencing factors and utilizing data capable of elucidating causal relationships between variables.
During the last two decades several studies were developed to understand the attributes able to affect consumer vegetable choice over the world. Focusing on fresh and processed tomato product, this ...study proposes a systematic literature review to systematize and critically apprise the current body of knowledge in this research field. In order to discover suggestions useful to enhance market strategies and policies about vegetable intake, the discovered tomato attributes were categorized, according the Search Experience and Credence logic, into: price, product features, packaging, convenience, brand, sensory properties, sustainability, origin, safety and health, production processes. By synthesizing the review findings, a multi-dimensional integrative content framework was conceived with the aim to maps the extant literature with multiple levels of analysis: antecedent, phenomenon and consequences. As part of the review, a future research agenda, theoretical and practical implications were discussed.
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