PurposeIn this paper, the authors aim to introduce international dynamic marketing capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic marketing capabilities (DMCs) ...and international marketing capabilities (IMCs) and provide a novel conceptualization of the concept by applying a holistic view of the international enterprise.Design/methodology/approachThis is a literature review that maps the current research on MCs, DMCs and IMCs and serves as a basis for the theoretical conceptualization of a novel IDMCs concept as well as for the identification of research gaps and the development of future research directions on this phenomenon.FindingsExisting typologies of MCs, DMCs and IMCs are classified into four categories: strategic, operational, analytical and value creation capabilities. A new typology of IDMCs is proposed, consisting of digital MC and dynamic internationalization capability as strategic capabilities, agile IMC, IM excellence and absorptive capability in IM as operational capabilities, IM resilience capability, IM knowledge management capability, AI-enabled IDMC and Industry 4.0-enabled IDMC as analytical capabilities, and ambidextrous IM innovation capability as value creation capability. Finally, the authors identify research gaps and develop research questions that open future research avenues for the coming years.Originality/valueThis paper offers a novel view of MCs, DMCs and IMCs and argues that, in contrast to the majority of previous research, a comprehensive understanding of these is only possible if all levels are considered simultaneously: the strategic, the operational, the analytical and the value creation level. A new conceptualization and typology of IDMCs follows this logic.
The purpose of this paper is to develop a generalized 7 P-theoretical framework for strategic planning as part of international marketing (Potential, Path, Process, Pace, Pattern, Problems and ...Performance) with theoretical propositions. Although the 7 P-framework is based on the literature on internationalization of Latin American firms, we present it as a benchmark typology for firms wanting to succeed in international marketing from any similar geographical regions, cultures, or industries, particularly, firms from emerging countries. It was found that firms from developing countries such as Latin America face many challenges such as Cognitive Bias, Liability of foreignness and Resource constraints, while internationalizing their operations. Finally, we provide several recommendations for future research.
This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth in publications and ...citations, with a dominant contribution base of authors from the United States. Authors have consistently shown a strong preference for quantitative research, with a decline in preference for qualitative research and a negligible increase in preference for mixed-methods research in recent years. The major themes in the journal include global branding, internationalization, cross-cultural marketing, and international relationship marketing. An exploration of the factors affecting article citations reveals that article attributes such as the conceptual method, empirical method, article length, title length, article age, and number of keywords play significant roles in increasing the number of citations. Authors affiliated with nonacademic institutions also have a significant and positive influence on total citations. The article concludes with directions for further research.
The TROPOspheric Monitoring Instrument (TROPOMI) on board the Sentinel-5 Precursor satellite enables the accurate determination of atmospheric methane (CH.sub.4) and carbon monoxide (CO) abundances ...at high spatial resolution and global daily sampling. Due to its wide swath and sampling, the global distribution of both gases can be determined in unprecedented detail. The scientific retrieval algorithm Weighting Function Modified Differential Optical Absorption Spectroscopy (WFMD) has proven valuable in simultaneously retrieving the atmospheric column-averaged dry-air mole fractions XCH.sub.4 and XCO from TROPOMI's radiance measurements in the shortwave infrared (SWIR) spectral range.
Purpose
– Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can be misleading unless ...researchers establish the invariance of their measures. While methods have been proposed to analyze measurement invariance in common factor models, research lacks an approach in respect of composite models. The purpose of this paper is to present a novel three-step procedure to analyze the measurement invariance of composite models (MICOM) when using variance-based SEM, such as partial least squares (PLS) path modeling.
Design/methodology/approach
– A simulation study allows us to assess the suitability of the MICOM procedure to analyze the measurement invariance in PLS applications.
Findings
– The MICOM procedure appropriately identifies no, partial, and full measurement invariance.
Research limitations/implications
– The statistical power of the proposed tests requires further research, and researchers using the MICOM procedure should take potential type-II errors into account.
Originality/value
– The research presents a novel procedure to assess the measurement invariance in the context of composite models. Researchers in international marketing and other disciplines need to conduct this kind of assessment before undertaking multigroup analyses. They can use MICOM procedure as a standard means to assess the measurement invariance.
Smallholder farmers require seed systems that can meet diverse functions: move a range of planting material; spread specialty varieties (climate-resilient or nutrient-dense varieties); reach ...last-mile areas; and perform in high-stress contexts. Acknowledging that smallholders use both formal and informal systems, this article focuses on the latter and on a component largely unexamined to date: informal commercial seed systems (ICSSs). Four evidence-based cases show how ICCSs contribute to varied seed system functions. In Tanzania, traders have moved multiple modern bean varieties countrywide and within just a few years. In the remote Ugandan north, traders have commercialized the sale of sweetpotato vines (produced off-season) to those lacking their own critical marshlands. In Bolivia, traders routinely sell native and modern varieties of seed tubers to farmers, along with their commerce in ware potatoes. In central Mali, a cluster of villages produces and sells pearl millet seed that is specially adapted to extreme drought conditions. All four cases share key characteristics: they distinguish seed vs. grain, serve local, regional, and international customers, and, perhaps most importantly, are sustained without subsidy or project support. As ICSSs meet farmers’ demands for seed that is not supplied by other actors, a question remains as to whether ICSSs should be left alone, leveraged, or improved further. Recognizing possible legal and operational challenges, this article suggests that ICSSs first be studied in-depth—characterizing their variations, locales, and system functions—so that future debates on possible support can be grounded in concrete evidence of ICSSs’ strengths, weaknesses, and unique benefits.
Sporotrichosis is a neglected subcutaneous fungal infection that affects humans and animals worldwide caused by species belonging to the genus Sporothrix. This study aims to examine the range of ...genetic variations, assess molecular epidemiology significance, and explore potential modes of transmission of the Sporothrix species associated with the current sporotrichosis outbreaks in Espírito Santo, Brazil. In this investigation, 262 samples were evaluated, including 142 from humans and 120 from felines, collected between 2016 and 2021. The isolates were identified based on morphological and molecular characteristics. Sexual idiomorphs were determined by mating-type PCR using primers specific to the MAT1-1 and MAT1-2 loci. Amplified fragment length polymorphism (AFLP) was employed to assess the genetic variability of Sporothrix spp. Finally, antifungal susceptibility testing was performed following the CLSI M38-A2 protocol. Of the 142 human samples, 125 were identified as S. brasiliensis and 17 as S. schenckii s. str. The presence of S. brasiliensis was overwhelming (100%) during outbreaks, highlighting the significant role of domestic cats in the emergence of this species. Heterothallism was the only observed mating strategy. However, the MAT1-2 idiomorph was predominant in cases of cat-transmitted sporotrichosis (χsup.2 = 202.976; p < 0.0001). Our AFLP results show significant intraspecific variability observed among S. brasiliensis isolates in Espírito Santo. Different genotypes forming subgroups within the same population suggest that these isolates do not originate from a single ancestor, indicating multiple emergences. Furthermore, terbinafine was the antifungal with the best results in vitro. However, in clinical practice, itraconazole remains the primary treatment choice. Sporotrichosis continues to advance in the state; therefore, the health system must outline one-health strategies to contain the disease to prevent future epidemics.
Identification of Resistance to the Corn Weevil Jiménez-Galindo, José Cruz; Castillo-Rosales, Adán; Castellanos-Pérez, Gloria ...
Agronomy (Basel),
01/2023, Letnik:
13, Številka:
2
Journal Article
Recenzirano
Sitophilus zeamais (Motsch.) (Coleoptera: Curculionidae) has a global distribution and is one of the most important post-harvest pests of maize (Zea mays L.). Some Mexican maize races could be a ...novel source of resistance against S. zeamais to improve commercial maize, generating lines, varieties, and hybrids with resistance to the pest. These are original races from the center of origin of maize and have been exposed to selection pressure from S. zeamais and other pests for thousands of years, which probably resulted in some type of resistance. We studied the resistance of Mexican maize races to S. zeamais focusing on antixenosis, antibiosis, and tolerance. Antibiosis reduces the survival and reproduction of the insect or prolongs the time between generations, whereas antixenosis reduces the rate of initial and successive accumulation of the insect population. Obligate-antibiosis and free-choice bioassays were performed, and in those experiments, resistance traits and the consumption by S. zeamais were measured. The most resistant accession showed high adult mortality and fewer adults in the 1st generation, where the number of emerged adults is an ideal trait to evaluate the level of maize resistance to the pest. Net consumption (in grams) is the most economically important trait because it indicates the gross amount lost in a store, while yield losses (percentage of consumption) allow for studying tolerance. The type of endosperm did have an influence on the resistance/tolerance to S. zeamais. The flint varieties showed significantly higher mortality of adults before entering the seed, a lower quantity of emerged adults of the first generation in the obligate-antibiosis bioassay, and lower net consumption and percentage in both bioassays. In general, the varieties of the races Cristalino de Chihuahua, Apachito, and Azul showed high levels of resistance, with the Cristalino-079 (flint) and Azul (floury) accessions also being tolerant, and low levels of consumption by S. zeamais. Both could be used in breeding programs to reduce losses caused by S. zeamais.
PurposeThis study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is ...to increase the chances for more conceptual and terminological rigor in future research in this particular research area.Design/methodology/approachThis is a systematic literature review following the established review process of reviews in leading (international) marketing journals. A multilevel analytical approach was adopted, combining inductive coding with deductive coding and following the logic of antecedents-phenomena-consequences.FindingsSynthesis of 20 rigorously selected previous empirical studies on IMCs applying DCV reveals that academic interest in these capabilities is well justified and growing and there are some well researched antecedents to focal capabilities (e.g. inter-organizational capabilities, outside-in market orientation) as well as their prevalent consequences (e.g. export and innovation performance). There is little knowledge of moderators to these links, especially with regard to consequences. This review illustrates that the current research lacks consistency in how key constructs are defined and measured, provides the guide to future conceptualization and measurement of so-called International Dynamic Marketing Capabilities (IDMCs) and proposes some concrete research directions.Originality/valueThe authors extend prior research in the investigated topic by critically evaluating prior works, providing improved conceptualization of IDMCs as well as concrete research agenda for IDMCs structured along recommendations for Theory, Context and Methods (TCM framework).
