The rise of live streaming commerce has attracted attention from scholars and practitioners as a new opportunity to reach consumers. However, few studies have focused on the role of virtual streamers ...in this context. Based on the stimulus organism response framework, we explore the impact of three characteristics of virtual streamers—likeability, animacy, and responsiveness—on social presence, telepresence, and purchase intention. We use partial least squares structural equation modeling analysis with online survey data from 378 consumers concerning their experiences of viewing virtual streamers. The findings indicate that likeability, animacy, and responsiveness enhance social presence and telepresence, which then promote purchase intention. Likeability and responsiveness directly increase purchase intention, but animacy does not. Multi-group analysis reveals differences between the effects of humanoid and zoonotic virtual streamers on social presence and telepresence. These results shed light on the role of virtual streamer characteristics and contribute to the literature on live streaming commerce, presence, and virtual humans.
This accelerated longitudinal study examined how peer status (i.e., peer likeability and popularity) is involved in adolescents' school engagement trajectories. A large sample of students was ...followed from Grades 7 to 11 (N=1116; Mage=13.79years). Students' school engagement and peer status were assessed using self-reports and peer nominations, respectively. Latent growth curve modeling revealed that different engagement dimensions were differentially associated with peer status. Likeability was positively related to both behavioral and emotional engagement in Grade 7, but not to behavioral and emotional disaffection. In contrast, popularity was related to less behavioral engagement and more behavioral disaffection at the start of secondary education, but not to emotional engagement and disaffection. Moreover, students' aggressive behavior moderated the relation between popularity and behavioral engagement in Grade 7, denoting the risk of popularity in combination with average and high levels of aggression. Results suggest that adolescents' popularity may interfere with meeting academic demands in general and with showing engagement in particular.
The present study examined the direction of effects between peer likeability and youth’s school adjustment and psychological well-being, and the moderation of these effects by students’ immigrant ...status. One thousand one hundred and eighteen students (63% immigrants) nested in 57 Greek middle-school classrooms took part in the study (Wave 1; age M = 12.6 years). Data were collected from multiple sources and informants. The results reveal complex, in some cases bidirectional effects over time between peer likeability and different indices of school adjustment and psychological well-being. Being liked by Greek, but not by immigrant, classmates influenced students’ well-being over time. In contrast, being liked by either immigrant or Greek classmates predicted changes in students’ school adjustment. The results highlight the importance of supporting positive peer relations among youth in order to promote other adaptation outcomes. In the case of immigrant youth, they suggest that interventions need to promote positive intergroup contact between them and their nonimmigrant classmates in order to support their well-being.
Interpersonal interactions between boundary spanning individuals have a fundamental role in how interorganizational interactions develop. This study examines interpersonal interaction and the effects ...of likeability on two attributes that are central to many organizations: commodity prices as negotiation outcomes and a partner's willingness to engage in collaboration. Specifically, we aim to answer: how does interpersonal likeability impact negotiation outcomes in terms of commodity prices and how does it affect a partner's willingness to engage in collaboration? Based on social exchange theory we draw hypotheses that are tested using data gathered from experiments with 220 participants. The findings indicate that likeability significantly influences a partner's willingness to engage in collaboration but does not significantly influence negotiation profits. The implications of these findings for research and practice are discussed.
•This paper discusses the impact of likeability on interaction outcomes.•Likeability influences interpersonal interaction outcomes in a business context.•Likeability significantly influences willingness to engage in collaboration.
PurposeThis study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation ...outcomes via the mediators of parasocial interaction and perceived dialogue.Design/methodology/approachThis study employs a 2 (high vs. low social presence communication) by 2 (anthropomorphic vs. non-anthropomorphic bot profile) between-subject experimental design to evaluate how chatbots' high social presence communication and anthropomorphic profile design may enhance perceptions of parasocial interactions and dialogue with the chatbot, which in turn drive user engagement, interaction satisfaction and attitude toward the represented brand.FindingsThe influences of chatbots' high social presence communication on consumer engagement outcomes are mediated by perceived parasocial interaction and dialogue. Additionally, chatbots' anthropomorphic profile design can boost the positive effects of social presence communication via the psychological mediators.Originality/valueThis study advances the interactive marketing literature by focusing on an emerging interactive technology, chatbots. Additionally, distinct from prior chatbot studies that focused on the utilitarian use of chatbots for online customer support, this study not only examines which factors of chatbot communication and profile design may drive chatbot effectiveness but also examines the mechanism underlying the messaging and design effects on consumer engagement. The findings highlight the mediating role of interpersonal factors of parasocial interaction and perceived dialogue.
Narcissism and Self-Insight Grijalva, Emily; Zhang, Luyao
Personality & social psychology bulletin,
01/2016, Letnik:
42, Številka:
1
Journal Article
Recenzirano
The current article reviews the narcissism–self-enhancement literature using a multilevel meta-analytic technique. Specifically, we focus on self-insight self-enhancement (i.e., whether narcissists ...perceive themselves more positively than they are perceived by others); thus, we only include studies that compare narcissists’ self-reports to observer reports or objective measures. Results from 171 correlations reported in 36 empirical studies (N = 6,423) revealed that the narcissism–self-enhancement relationship corrected for unreliability in narcissism was .21 (95% confidence interval CI = .17, .25), and that narcissists tend to self-enhance their agentic characteristics more than their communal characteristics. The average corrected relationship between narcissism and self-enhancement for agentic characteristics was .29 (95% CI = .25, .33), whereas for communal characteristics it was .05 (95% CI = −.01, .10). In addition, we individually summarized narcissists’ self-enhancement for 10 different constructs (i.e., the Big Five, task performance, intelligence, leadership, attractiveness, and likeability).
•Participants were asked to describe a liked and disliked target with free text.•Descriptions were coded in relation to the HEXACO personality framework.•For liked targets, high honesty-humility, ...agreeableness, extraversion, and conscientiousness language was most common.•For disliked targets, language indicating low honesty-humility, agreeableness, and conscientiousness was common.•Participants’ openness was associated with the use of language indicating openness in liked and disliked others.
We obtained free-text descriptions of liked and disliked others provided by 441 panel members (aged 24–26; 35 % male), who also completed the HEXACO PI-R in an online survey. Free-text descriptions were coded for HEXACO trait content by three judges. In line with the ‘three nightmare traits’ framework, we expected and found that language describing high levels of honesty-humility, agreeableness, and conscientiousness most distinguished liked from disliked targets (and vice versa for low levels). High extraversion also appeared in descriptions of liked targets, whereas low extraversion rarely appeared in descriptions of disliked targets. We also found support for the similarity hypothesis with participants higher in openness describing their liked (disliked) targets in terms of higher (lower) levels on this trait.
Facial mimicry has long been considered a main mechanism underlying emotional contagion (i.e. the transfer of emotions between people). A closer look at the empirical evidence, however, reveals that ...although these two phenomena often co-occur, the changes in emotional expressions may not necessarily be causally linked to the changes in subjective emotional experience. Here, we directly investigate this link, by testing a model in which facial activity served as a mediator between the observed emotional displays and subsequently felt emotions (i.e. emotional contagion). Participants watched videos of different senders displaying happiness, anger, or sadness, while their facial activity was recorded. After each video, participants rated their own emotions and assessed the senders' likeability and competence. Participants both mimicked and reported feeling the emotions displayed by the senders. Moreover, their facial activity partially explained the association between the senders' emotional displays and self-reported emotions, thereby supporting the notion that facial mimicry may be involved in emotional contagion.
This study aims to examine the influence of sports celebrities’ personalities as social media endorsers on customers’ purchasing intentions, considering the mediating role of perceived product ...quality. A quantitative research approach was employed to gather data from 228 millennial individuals aged between 23 and 41 years. An online survey was conducted using convenience nonprobability sampling. The collected data were analyzed using Smart PLS- Structural Equation Model (SEM). The findings indicate that aspects of sports celebrities’ personalities, such as likability, expertise, credibility, and physical attractiveness, significantly correlate with perceived product quality and positively impact customers’ intentions to purchase products or services. The study also confirms the mediating role of perceived product quality in this relationship. This study is the first to investigate the influence of sports celebrities’ personalities as social media endorsers on the purchase intentions of millennial individuals in Egypt, with a particular focus on the mediating role of perceived quality. The findings have important implications for marketers and businesses seeking to enhance their performance through social media platforms.
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