This article aims at comparing the coronavirus metaphorical image in the online media of China and the Russia. Metaphor is viewed as a cognitive frame within the discourse. The study was conducted on ...750 and 1000 headlines and leads of news reports about the coronavirus for the Chinese and Russian language. The results show that the virus image is based on similar metaphorical models, but the quantitative analysis of metaphors and metaphorical entailments indicate significant differences in the virus image that media creates. The coronavirus image in the PRC media mainly represents as an enemy which should be fought, and can be defeated, what helps to cool down public opinion. The Russian media discourse treats the coronavirus as a surprise enemy that is dangerous, and it is not clear “how it can be won”.
V prispevku poročamo o rezultatih analize medijskega pojavljanja kandidata in kandidatke na parlamentarnih volitvah 2018 v dveh slovenskih dnevnoinformativnih tiskanih medijih v obdobju dveh mesecev ...in pol pred volitvami in o rezultatih etnografske analize javnega komuniciranja obeh z volivci in volilkami na javnem dogodku. Na osnovi rezultatov ugotovljamo, koliko se kažejo odstopanja v medijskem poročanju o kandidatki in kandidatu ter kako je artikulacija spola del njune kampanje. Na podlagi nekaterih pozitivnih tendenc v slovenskem političnem prostoru smo predvidevale, da bo medijsko poročanje manj seksistično, kot je bilo v preteklosti. To lahko na podlagi kritične diskurzivne in besedilne analize medijskega poročanja tudi potrdimo, vsaj za Delo, manj za tabloidne Slovenske novice. Rezultati etnografske metode spremljanja pa kažejo, da igra spol veliko vlogo v javni predstavitvi politikov in političark ter odnosu javnosti do njune prisotnosti.
The wars and conflicts that accompanied the breakup of the former Yugoslavia are inextricably linked to “language”. The “breakup” of Serbo-Croat into several national languages and the determination ...of Slovenes and, to a lesser extent, Macedonians to restrain the influence of Serbo-Croat on their respective languages was a prelude to the country’s political breakup. Military violence was carefully prepared by linguistic means: hate speech, which quickly turned into war speech, dominated the words of politicians, media, culture and everyday conversation. This would not have been possible without resorting to the past and to the mythologized history of the warring parties (the Battle of Kosovo Polje, Yugoslavia before the Second World War, the Second World War itself). The analysis of the political and media discourses carried out in this study revealed three major types of semantic inversions on which the underlying discursive mechanisms largely rely: diachronic inversions (the resurgence of the terms “Ustashe”, “Chetniks”, “Turks”), semantic and logical travesties (in which terms such as “defend” and “liberate” lose their primary meanings) and semantic asymmetries (the enemy is an inhuman “aggressor” and “slaughterer”, while “our” side is made up of “innocent victims”, “martyrs” or “heroes”). As a result, the terms and utterances used lose their semantic and referential “basis”, so that they can no longer fully function except within the discursive universe that generated them.
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