Los festivales de música constituyen uno de los principales productos de la industria musical actual debido a su proliferación en todo el mundo. En España, se cuenta con una población formada por ...casi 900 acontecimientos de estas características. En un mercado tan competitivo, disponer de elementos corporativos diferenciadores se convierte en una necesidad, entre los que destaca la identidad visual corporativa (IVC). Este trabajo propone un análisis de la IVC atendiendo a variables iconográficas y narrativas, de los festivales más multitudinarios de los que se desarrollaron en 2022 en el territorio nacional, considerando tanto macro eventos —aquellos con más de 100.000 asistentes— como de ciclo, según el ránking del Anuario de la Música en Directo (APM, 2023). Para su estudio se ha empleado una herramienta de análisis en la que se incluyen variables estructurales, textuales, plásticas, icónicas, identificativas y de preferencia. Los resultados señalan que los organizadores de festivales prefieren marcas de trazos simples, tipografías sencillas y legibles, trazos medios y una apuesta por la bicromía.
На темелу вишедецени1ске традици1е представл>ан>а цеза путем фестивала, najnpe у}угослави1и, затим и у Cpónjn, 2021. године у Београду je покренута манифестаци1а Jazz in the Garden. Назив новог ...фестивала апострофира место одржаваша - Ботаничку башту „}евремовац". Кроз антрополошку анализу ове манифестащце HacTojaheMO да покажемо на Koje све начине манифестащца у pa3Bojy, попут ове, утиче на процес конструисаша 1едног дела београдског идентитета, кроз н>егову повезаност са локалном цез сценом. Тако1)е Ьемо размотрити утица) на креираше другачи1е перцепци)е и нових значеша познатог градског простора, као што je Ботаничка башта „}евремовац" у Kojoj се поменути фестивал одржава.
Throughout the world, the number of festivals has grown exponentially in the last two decades, as people celebrate local and regional cultures, but perhaps more importantly as local councils and ...other groups seek to use festivals both to promote tourism and to stimulate rural development. However, most studies of festivals have tended to focus almost exclusively on the cultural and symbolic aspects, or on narrow modelling of economic multiplier impacts, rather than examining their long-term implications for rural change. This book therefore has an original focus. It is structured in two parts: the first discusses broad issues affecting music festivals globally, especially in the context of rural revitalisation. The second part looks in more detail at a range of types of festivals commonly found throughout North America, Europe and Australasia, such as country music, jazz, opera and alternative music festivals. The authors draw on in-depth research undertaken over the past five years in a range of Australian places, which traces the overall growth of festivals of various kinds, examines four of the more important and distinctive music festivals, and makes clear conclusions on their significance for rural and regional change.
Live music is often linked to elaborate light shows, particularly at large outdoor music festivals. However, artificial light at night is one form of environmental pollution, light pollution, and ...because outdoor festivals emit a substantial amount of artificial light into the environment, they are a potential source of light pollution. So far, no studies that quantified the impact of such festivals on urban light pollution and skyglow exist. Here, the light pollution produced by a major rock festival (Lollapalooza Berlin 2016 with 70,000 visitors per day in an urban park) was investigated with ground-based radiometry and night-time light data. A small night-sky radiometer installed near the main stages and a calibrated digital camera from a nearby observation spot inside of the park were used to quantify changes in night sky brightness and direct light emissions within the park. The impact of the music festival on the urban skyglow was indeed measurable. Zenith luminance increased locally by up to a factor of 8 and illuminance increased by about 50% at the observation spot within the park. The radiance detected by night-time satellite was also increased during the festival. This is the first time, that light pollution from such a major rock music event was quantified.
BackgroundSexually transmissible infections (STIs) continue to rise in people aged 15–29 in New South Wales (NSW), Australia (≥30,000 chlamydia (CT) notifications annually). However, STI testing ...rates are low and stigma remains about STI and testing.MethodsDown to Test is a social marketing program targeting high-risk young people to improve attitudes and social norms for condom use and STI testing - facilitators for healthy sexual behaviour. The program includes information, blogs & forums at playsafe.health.nsw.gov.au and involves online marketing and face-to-face, peer-led music festival activations – an incentivised VIP area (clean toilets, phone charging, glitter bar, condoms) and access with a urine specimen for CT testing. Market segmentation research of values, attitudes and behaviours identified 2 high-risk groups of young people -‘experienced sex positive’ and ‘dominant risk-takers’. Program strategies and incentives were developed with these groups who identified peers to also help deliver the program.ResultsBetween 9/2017 and 12/2018, 5783/124,000 (5%) young people registered for the VIP area during 7 NSW festivals. 189/5416 (3.5%) tested CT+. All CT- received SMS, 93% CT+ were informed & 75% confirmed treatment. Digital engagement metrics: 863,931 impressions, 1% Cut Through Rate for linked advertisements, 0.05% social engagement, and 5,000 peer educator conversations with campaign recall increase of 25%. Pre & post-intervention surveys showed increased social norms for STI testing (24% increase), positive attitudes (26%), and intention to STI test in the next 12 months (32%). Over 80% of participants were within the two high-risk groups.ConclusionDown to Test successfully engaged high risk young people attending music festivals and improved healthy sexual behaviour facilitators. Applying segmentation research and engaging the identified groups improved the likelihood of success by better targeting the activations. Broad reach across NSW was maximised by using festivals in a variety of locations. The program is adaptable to other locations.DisclosureNo significant relationships.
Introduction: Foot injuries are a common patient presentation at music festivals, and are resource-intensive patient encounters by virtue of their comparative volume. There are no published accounts ...devoted to these ubiquitous, typical, predictable festival injuries leading to presentation to on-site medical services for treatment. Method: A retrospective chart review was performed of visits to medical services for first aid or medical care involving feet at a multi-day music festival in Canada. Data extracted included demographics, injury characteristics, and type of footwear. Encounters were classified as initial or repeat visits, and repeat visits were assessed for having had previous dressings applied. Results: Over the five day festival period, foot care visits accounted for 416 of 1129 (37%) patient presentations for minor care. Most common injuries were blisters (51%), ankle sprains (10%), lacerations (8%), abrasions (6%), and bug bites (6%). Footwear was reported as shoes (28%), shoes and socks (28%), flip-flops (19%), sandals (28%) and bare feet only (5%). The most common blister sites were toes (48%) and the posterior heel (17%). 12% of cases were repeat visits, and 50% of repeat visits were for dressings failure. Conclusion: Foot injuries make up a significant portion of presentations, and often re-presentations, to medical services at music festivals. Preparation for these common injuries should include (1) a dedicated and purposeful bandage selection and supply, (2) provider training in best foot care practices, including bombproof, danceable dressings, and (3) educational resources to inform attendees of risks and provide preventative upstream measures that might allow them to avoid injury.
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