In this modern era, Electronic Commerce or business transactions today's generation called it the online shopping loved everybody in terms of its use, because it is very effective and can efficiently ...time so that one can conduct transactions wherever and whenever. It turns out it is very bersiko. Internet is an open network that can trigger the occurrence of data manipulation factors which would harm the party. Finally, emerging form of software security solutions, which did not give full guarantee to be free from loss, it certainly can reduce public confidence. Based on the relevant legislation, namely Law No. 40 of 20014 any emerging risks and capable of causing the loss can be the object of insurance. This means that all forms of transactions in e-commerce should be insured in order to ensure certainty and security in the transaction. The rules regarding insurance with respect to electronic commerce should be regulated specifically in a chapter in the Law No. 40 of 2014 on insurance, so as to provide clear regulation about insurance sehubungannya with e-commerce. Through normative legal research methods are expected to be able to prove how a clear legal basis to the problem in question, especially in the perspective to businesses as well as the Insurance Act itself.
This study aims to find out and analyze the impact of the COVID-19 pandemic on online shop businesses in the city of Serang. The research method used is descriptive qualitative method, using sources ...from informants. The process of selecting key informants rolled like a snowball. The research time is March to June 2021. Data collection techniques use field observations, interviews with research objects, and documentation as research supporting materials. The research locus is in Serang City. The results of the study found that the impact of the Covid-19 pandemic on the online shop business was a decline in sales because consumers were now more focused on buying basic necessities and medicines for health.
An average Labuan Bajo souvenir shop sells a variety of souvenirs specific to Labuan Bajo. However, the sales process is still manual, with the shop resorting to telephone or WhatsApp communication ...to connect with customers for placing orders. To increase sales, typical souvenir shops in Labuan Bajo are interested in adopting effective marketing strategies. Consequently, an automated system is necessary to manage customers. The Recency, Frequency, and Monetary Analysis methods are commonly used for assigning values or weights to customers during transactions. These weights are then analyzed and grouped using k-means. Recent data analysis over the last three months reveals that the typical Labuan Bajo souvenir shop has one regular customer, three potential customers, and six regular customers. Testing the system's features showed that it was functioning correctly, and therefore, it can assist the typical Labuan Bajo souvenir shop in streamlining the sales process.
Guanxi is a network or relationship, belief, culture in Chinese ethnicity. This article analyzes the practice of Guanxi as a culture in the online shop business in improving the economy. This article ...aims to describe the practice of Guanxi as a culture in an online shop business. This study uses qualitative research with an ethnographic approach. The data collection of this research was carried out by in-depth interviews, participatory observation, and literature study. The results of this study indicate that the practice of Guanxi in the online shop business begins with building a network or relationship by creating a Whatsapp reseller group; how to build reseller trust by providing friendly, trustworthy, and cheap service according to the Fatih Olshop tagline. Building and maintaining trust between online shops is the key to online business success. By creating a reseller group, online shop actors do not work alone and can grow rapidly. In conclusion, the practice of Guanxi in the online shop business is a new culture that must be carried out. Building a network or relationship and maintaining trust is the key to the success of the business. However, practicing Guanxi as a culture in online business is not easy, but it takes strategy, hard work, and patience.
Teknologi internet yang menawarkan jasa online shop telah mengubah gaya hidup mahasiswa, khususunya mahasiswa IAIN Kudus. Penelitian ini bertujuan untuk mengetahui gaya hidup mahasiswa IAIN Kudus ...akibat adanya online shop dan menganalisis faktor-faktor yang melatarbelakngi mahasiswa melakukan pembelian melalui online shop. Penelitian ini menggunakan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa online shop telah merubah gaya hidup mahasiswa menjadi berperilaku konsumtif. Mahasiswa yang memiliki gaya hidup konsumtif selalu berpenampilan menarik, mengenakan fashion bermerk, memiliki standar hidup menengah ke atas, serta lebih banyak bergaul dengan orang-orang yang memiliki hobi sama. Searah juga dengan teori masyarakat konsumsi yang memperlihatkan bahwa mereka mengkonsumsi barang karena perkembangan zaman modern melalui pemakaian jasa online shop. Faktor yang mempengaruhi pemanfaatan online shop adalah efisiensi waktu, akses yang mendukung, serta sebagai pemenuhan kebutuhan barang dan kepuasan. Pemenuhan kepuasan terlihat dari pemilihan barang bermerk untuk terlihat eksis di lingkungan sosialnya. Oleh karena itu, kita perlu mepertimbangkan apa yang ingin dibeli melalui jasa online shop, sehingga perilaku konsumtif dapat dihindari.
Internet users in Indonesia aged 16 to 64 years who access the internet on mobile phones as many as 195.3 million. In 2015 the number of online shops was 7.4 million people. Convenience and customer ...service today are key in improving an online shop. The number of online shop applications available for MSME has difficulty in determining the online shop to determine the right online shop in marketing products among students. The TOPSIS method is used as a method for decision-making because it has a simple and easy-to-understand the concept. This study has five criteria, namely product completeness, interface design, service response, delivery services, and transaction processes. And has 5 alternatives namely shopee, tokopedia, bukalapak, lazada and blibli. In this study obtained from the 5 alternatives, the online shop that is most in demand by students is shopee, this can be seen from the pretension value of 0.89.
Personal branding can simply be interpreted as a brand development on a person. Zaskia Adya Mecca is a successful actor and presenter still build her career to this day, and at the beginning of 2012 ...Zaskia Adya Mecca released Muslim clothing business that is sold both online and offline. Her purposes to running the business is to make society interested to buy her products by utilizing the existing technology through the website, social media such as instagram. The motive of Zaskia Adya Mecca doing personal branding by using social media in instagram and website is to promote products owned by Zaskia Adya Mecca to the fans and consumers so they will interested to buy products that are sold both online and offline. The superiority of the products owned by Zaskia Adya Mecca are attractive models, simple, elegant, limited models and the price is still affordable by some circles, especially the upper middle class.
Makin banyaknya pelaku bisnis online dan tidak sedikit yang melakukan penipuan mengharuskan konsumen lebih selektif dalam memilih online shop sebelum memutuskan melakukan pembelian. Penelitian ini ...bertujuan untuk menganalisis pengaruh brand image, perceived risk, e-service quality, dan Electronic Word of Mouth (eWOM) terhadap keputusan pembelian di Instagram melalui trust sebagai variabel mediator. Desain penelitian yang digunakan yaitu cross-sectional study dengan pendekatan kuantitatif. Responden adalah masyarakat Indonesia yang pernah berbelanja di Instagram minimal satu kali selama enam bulan terakhir, berusia di atas 17 tahun dan berdomisili di Jabodetabek dengan jumlah 300 orang yang ditentukan secara voluntary sampling. Data dikumpulkan dengan cara mengisi kuesioner secara daring. Riset membuktikan terdapat pengaruh signifikan dan positif brand image dan eWOM terhadap keputusan pembelian melalui trust. Sebaliknya, tidak ada pengaruh yang signifikan antara perceived risk dan e-service quality terhadap keputusan pembelian melalui trust. Konsumen harus selektif dalam memilih merek, mencari, dan mengumpulkan informasi barang yang akan dibeli. Dalam hal ini, peran Pemerintah pun sangat penting untuk meningkatkan keberdayaan konsumen.
TikTok melakukan berbagai cara untuk menarik konsumen agar menawarkan berbagai produk dan took-toko yang terdaftar dimarketplace TikTok. Mereka memanfaatkan situasi di mana belanja online yang sedang ...marak diminati masyarakat Indonesia. Perkembangan bisnis melalui media sosial semakin meningkat dari hari kehari sementara jumlah pengguna langsung internet atau toko TikTok semakin meningkat di seluruh dunia, terutama di Indonesia. Media sosial seperti TikTok menjadi salah satu promosi produk yang saat ini memiliki prospek yang sangat bagus. Tiktok Shop Live sudah memiliki pasar yang sangat luas di seluruh dunia dengan segala kelebihannya. Dalam setiap update TikTok pengguna, terdapat peluang bisnis, informasi bisnis, dan strategi pemasaran yang berbeda untuk produk tersebut. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pemanfaatan media sosial (TikTok) untuk e-commerce di kalangan mahasiswa ilmu komunikasi angkatan 2020 Universitas Ahmad Dahlan Yogyakarta tumbuh atau berkurang dari tahun ke tahun. Data dikumpulkan dengan menggunakan metode kualitatif. Hasil analisis ini menunjukkan kebiasaan belanja online siswa SMA menggunakan Tiktok.