The touch of the product plays an important role in the final decision of the customer when purchasing from physical and online retail, and the sensations that come to be enjoyed through touch enable ...them to experience the product from all angles. Therefore, considering the importance of touch, this research has investigated the lived experience of touching the product from the point of view of customers of physical and online stores. The following article is done with qualitative method and phenomenological paradigm. The research community is made up of electronic and clothing buyers from online and physical stores: Technolife, Adak, Havadar and Happyland in Tehran, and through semi-structured interviews, evidence was collected based on the purposeful sampling method. The interviews continued until reaching the theoretical saturation, and in this research, the interviews reached saturation with 15 people. Based on the extracted results, the main themes include; Product perception is physical touch, virtual touch, touch experiences, need for touch and touch perceptions. According to the results, managers of physical and online stores should provide conditions (such as the use of modern technologies) that touch and contact with the product happen to both groups of online and physical buyers so that they can buy products based on their needs and wants, and also this research can pave the way for the development of touch literature for researchers.
The emergence of online-to-offline (O2O) has been changing the business environment of the retail industry and making businesses more competitive. Since the relationship between O2O and productivity ...is of interest, this study examines whether adoption of the O2O platform is effective in improving the efficiency of small-sized online stores. A two-stage approach consisting of stochastic frontier analysis and meta-frontier analysis is applied to estimate and compare the efficiencies between firms using the O2O platform and firms using other methods. Based on stochastic frontier analysis and meta-frontier analysis, our findings show that adopting the O2O platform is an innovative and competitive strategy for small-sized online stores.
E-commerce is a method of doing business by using web services (the internet), telephony, electronic addresses. The article is intended for theoreticians and practicing accountants, because in ...addition to the development of the theoretical basis, the aim is to identify practical solutions in order to solve the problematic accounting aspects related to ecommerce. The importance of the investigated subject imposes the necessity of an in-depth comparative analysis of the activity of online stores that involve an element of “virtuality” versus traditional stores that require a physical location. The research methodology involves both general and specific approaches, such as: analytical method, webographic analysis, the synthesis method, the comparison method, the systemic method and other research methods. In the following, an attempt will be made to identify the similarities and differences between stationary trade units and online stores in terms of both practical and theoretical aspects.
This study examines how gamification mechanics could be used in online retailers' loyalty programs. In other words, this article attempts to create a conceptual model for the relationship between ...gamification mechanics and customer loyalty elements. We used a field study to conduct our research. In order to validate the survey, 450 customers from one of the greatest online stores in Iran were questioned. The results of this survey were used to validate our 11 phrases on the relationship between gamification mechanics and customer loyalty. The results were analyzed using confirmatory factor analysis, path analysis, and model fitness tests in structural equations modeled in the Lisrel software. According to the research findings, the relationship between variables and the proposed conceptual model was confirmed. Based on the performed analysis, all 11 phrases were verified.
Purpose
The purpose of this paper is to examine how informativeness and entertainment, two important online store characteristics, influence consumers’ approach behaviors. The current research also ...investigates the mechanism and boundary condition behind these relationships.
Design/methodology/approach
The study proposed a conceptual framework that included five variables to understand consumers’ approach behaviors toward online stores. By surveying 307 Chinese online shoppers using a comprehensive questionnaire, the authors collected data that were then used to test the hypotheses. Data were examined using regression analysis.
Findings
The results showed that online store informativeness and entertainment significantly affected consumers’ approach behaviors. In the relationship between these two online store characteristics and consumers’ approach behaviors, pleasure played a mediating role. Hedonic value moderated the effect of informativeness on consumers’ approach behaviors. However, the moderating role of hedonic value was not significant in the relationship between entertainment and consumers’ approach behaviors.
Originality/value
The present study supplements the research on online store characteristics based on the perception of overall online store environmental cues. This paper also examines the online shopping experience of consumers in emerging markets like China.
Purchase intentions for apparel products often require physical examination prior to purchase. Hence, greater risk is associated with shopping online for apparel products, making it important to ...examine factors that reduce various risks influencing online purchase intentions. This study examines and compares the impact of two of the most important risk reducers for online apparel shopping – product brand image and online store image – on specific types of perceived risks and online purchase intentions for apparel. The results show that product brand image influences consumers' online purchase intentions both directly and indirectly by reducing various risk perceptions. Online store image impacts purchase intentions indirectly by decreasing risk perceptions. The results of this study provide fresh insight into understanding the impact of product brand image and online store image on each type of perceived risk associated with online shopping.
Our study provides insight into the relationships between online store beliefs and consumer online impulse buying behavior. Drawing upon cognitive emotion theory, we developed a model and showed how ...beliefs about functional convenience (online store merchandise attractiveness and ease of use) and about representational delight (enjoyment and website communication style) related to online impulse buying. The model was tested using survey data from 532 customers of a Dutch online store. Our results showed significant effects of merchandise attractiveness, enjoyment, and online store communication style, mediated by consumers’ emotions. The study should enhance our understanding of online impulse buying and, by assessing the impact of the online store, of beliefs in non-rational decision-making settings.
Effects of atmospheric cues are usually not compared across offline and online contexts as well as across age groups. This study proposes a model that examines the effect of the atmospheric cues ...graphics design and information design on positive emotions and loyalty intentions. The model is compared across offline and online stores and regards the consumers' age as moderator. A field study was conducted, which collected data from 363 customers. Hypotheses are tested using structural equation modeling. Results for the offline context reveal that graphics design foster positive emotions and loyalty. Information design predicts loyalty. Results for the online context reveal that information design is salient over graphics design. Information design fosters positive emotions and loyalty, while graphics design does not. Further, we found that in the offline context positive emotions predict loyalty among younger customers but not among older ones. In the online context the effect of graphics design on loyalty is stronger and, thus, significant for younger customers than compared to older ones.
•Graphics design and information design predict positive emotions and/or loyalty.•Information design fosters positive emotions and loyalty, while graphics design does not.•Customer's age is a significant moderator.
This study has been an attempt to find a legal and regulatory framework to monitor online stores under Jordanian legislation. The need for such a framework has become even more urgent, especially ...after the COVID-19 pandemic that has adversely affected traditional trade, and contributed to the increase in commercial transactions concluded via the internet. Therefore, it is necessary to understand the essence of the online store and the extent to which owners of such online stores can be subjected to the same obligations of the traditional merchant. This is to enable the relevant authorities to regulate the activities of the online store and these regulations will have to be consistent with the provisions of the country’s legal framework. The present study has also identified the key challenges encountered by online stores when carrying out their activities. In conclusion, the study has proposed some suggestions which were based on existing legislations regulating electronic commercial transactions. These suggestions were aimed at harmonizing the legislations of developing countries with the existing international legal rules regulating online stores.
This article discusses electronic commerce at the present stage of development. At present day e-commerce is developing rapidly and sales are increasing, which indicates the future development of ...this sector of the economy.
The paper considers forms of electronic commerce, its history, types of goods delivery to the final consumer. Moreover, the article provides examples of large organizations that use delivery as an additional service for online orders.
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