With increasing importance of online stores, a great number of studies have focused on extending our knowledge related to successful functional aspects increasing ease of use and usefulness. More ...recent studies have focused on identifying the effects produced by hedonic aspects of online store environment such as web atmospherics on emotional responses of customers. However, previous studies have been somewhat deficient in their investigation of studying diverse aspects of online consumer characteristics, which may have an impact on customer evaluation of atmospheric cues. Building on this research tradition, the present study addresses two critical issues. The present study adopting a well validated S–O–R framework tests the effect of atmospheric cues of online stores on the intervening affective emotional states of consumers, which have a subsequent impact on behavioral intention. Additionally, the model hypothesizes that perceptual curiosity (PC) moderates the relationships between atmospheric cues and shoppers’ emotional reactions. Structure equation model confirmed that online atmospherics such as graphics, colors, and links have an impact on customer emotions such as pleasure and arousal, both of which have subsequent effects on intention. The moderating effect of perceptual curiosity has also been supported. Theoretical and practical implications, limitations, and directions for future research are discussed in conclusion.
Consumer tastes have changed, technology is increasingly sophisticated and communication is no longer constrained by distance and time. Ease and speed of this transaction also support the development ...of online stores in Indonesia. On the one hand, the presence of online stores has become the main competitor of conventional stores, but on the other hand, the competition between online stores is getting tighter. For this reason, the study discusses several things such as the impact of the development of the industrial revolution on business management from time to time; market potential, benefits and costs of online stores from the perspective of society and government; competition patterns that will be faced between online stores; how do online business site providers survive in the current pattern of competition. This study using exploratory research which aims to photograph developments, market potential, patterns of competition and find ways to survive in online business. Research was conducted by identifying and categorizing previous studies to get various thoughts from previous researchers. Findings of this study showed the potential of the online-store market in Indonesia will grow further along with population growth, but besides the benefits, there are also costs that must be borne by the society and government, for that the government must make strict rules to minimize these losses. Moreover, online-store entrepreneurs must continue to make efficiency while trying to differentiate so that they are not trapped in the pattern of perfect competition market.
The article considers the role of advertising as one of the most efficient means of promoting goods to the market; the main types of Internet advertising are studied, their features are determined. ...The purpose of the article is to develop practical recommendations for trading enterprises to increase both the number of customers and the commercial income through the formation of a communications policy that is focused on «immediate» profit and involves a combination of traditional and new communication approaches or technologies. In the article, in view of the dynamics for 2017-2019, the proportion of Internet advertising by its types in Ukraine is examined and the largest concentrations of the companies’ investments into in-stream video (advertising that is broadcast in videos) along with banner advertising are identified. The essence of banner advertising is considered, the advantage of which is the maximum coverage of the customer audience, promptness, efficiency, quick memorization of brand, saving the budget, etc. The article investigates the requirements for an advertisement. The formation of communications policy is recommended according to the following technology: determining the goals of measures to promote products; formation of the content of advertisements; use of various, periodically modified means of communication and taking into account the geographical dispersion of customers, their age affiliation; use of non-digital communication channels and Digital communication channels; implementation of free advertising events and budgeting of current advertising events together with capital investments in website or online store; administration of advertising campaigns using application platforms, Google Adwords software, Google Search Console, Google Analytics, Look-alike, etc.; registration in numerous social networks and joining social communities; use of crowd marketing; updating the communicative component through guest posts, email newsletters, creating a video channel on YouTube, offers of goods in discount services. When managing the budget of an online store, it is proposed to use service dropshipping.
Web server logs have been extensively used as a source of data on the characteristics of Web traffic and users’ navigational patterns. In particular, Web bot detection and online purchase prediction ...using methods from artificial intelligence (AI) are currently key areas of research. However, in reality, it is hard to obtain logs from actual online stores and there is no common dataset that can be used across different studies. Moreover, there is a lack of studies exploring Web traffic over a longer period of time, due to the unavailability of long-term data from server logs.
The need to develop reliable models of Web traffic, Web user navigation, and e-customer behaviour calls for an up-to-date, large-volume e-commerce dataset on Web traffic. Similarly, AI problems require a sufficient amount of solid, real-life data to train and validate new models and methods. Thus, to meet a demand of a publicly available long-term e-commerce dataset, we collected access log data describing the operation of an online store over a six-month period. Using a program written in the C# language, data were aggregated, transformed, and anonymized. As a result, we release this EClog dataset in CSV format, which covers 183 days of HTTP-level e-commerce traffic. The data will be beneficial for research in many areas, including computer science, data science, management, and sociology.
Bu çalışmada temel olarak online (çevrimiçi) alışveriş ortamındaki akış deneyimine odaklanılmıştır. Bir nicel araştırmaya dayalı olarak sanal mağaza atmosferi, satış promosyonları, akış deneyimi ve ...anlık satın alma arasındaki ilişkilerin S-O-R paradigması çerçevesinde istatistiksel olarak incelenmesi amaçlamıştır. Bu doğrultuda sanal mağaza atmosferi ve satış promosyonları dışsal uyaranlar (S), akış deneyimi organizma (O), anlık satın alma ise bir tüketici tepkisi (R) olarak ele alınmıştır. Çalışmanın diğer bir amacını ise tüketicilerin demografik özellikleri ve satın alma alışkanlıkları bakımından ele alınan değişkenlerin incelenmesi oluşturmuştur. Nicel araştırmanın verilerini kolayda örnekleme kapsamında online anket yoluyla erişilen 407 tüketicinin yanıtları oluşturmuş ve veriler SPSS 24 istatistik yazılımında çözümlenmiştir. Analizler sonucunda erişilen bulgular, ele alınan değişkenlerin tümü arasında istatistiksel olarak anlamlı ilişkiler bulunduğunu göstermiştir. Ayrıca tüketicilerin çeşitli demografik özellikleri ve satın alma alışkanlıkları anlamlı gruplar arası farklılıklar sergilemiştir.
Perceptions regarding an online store, developed after a brief study of the website, can significantly influence somebody’s attitude towards purchasing at that store. These perceptions are ...collectively characterised as an “online store image.” Our research developed reliable and valid measures for the components of an online store image, and examined the relationships of these components to attitudes and intentions to purchase online. Conceptually, the paper relied on the relatively established literature on “traditional” store image and technology acceptance research. Empirically, we focused on the store images of two online bookstores.
Following standard processes for instrument development, we conducted two rounds of data collection (pilot sample,
n=61; main sample,
n=312) to assess reliability and validity. The paper presents multiple-item measurements for components of a store image: online store usefulness, enjoyment, ease of use, store style, familiarity, trustworthiness, and settlement performance. The components were regressed on attitudes and intentions towards purchasing at the online store, revealing significant, direct influences from usefulness, enjoyment, trustworthiness and settlement performance.
During the COVID-19 pandemic, the Internet has become one of the most crucial platform for people all over the world. The online market and online shopping have become the most popular pastimes among ...internet users. This study gathered 560 valid responses from Thai and Taiwanese participants. The results from experiment revealed that the social cues and expertise of reviewers had a substantial impact on the responses of Thailand and Taiwan customers. The results of this study indicated the level of social cues has a significant main effect on trust, purchase intention, and perceived information quality on the customer's response. Furthermore, the expertise of reviewers resulted in a significantly higher level of trust, purchase intention, and perceived information quality for the customer. Our study results suggest that the level of social cues and the expertise of reviewers in the online store website have an influence on consumer perception in both countries.
Supplemental oxygen is designed to raise alveolar P
to facilitate diffusion into arterial blood. Oxygen is generally delivered by nasal cannula either by continuous or pulsatile flow. Battery-powered ...portable oxygen concentrators (POCs) facilitate ambulation in patients experiencing exertional hypoxemia. In the United States, the Food and Drug Administration (FDA) clears these devices to be sold by physician prescription. Recently, however, lower-cost devices described as POCs have been advertised by online retailers. These devices lack FDA clearance and are obtained over the counter (OTC) without prescription. This study determined whether a selected group of OTC POCs have oxygen delivery characteristics suitable for use by hypoxemic patients.
A metabolic simulator, capable of simulating a range of metabolic rates and minute ventilations, determined effects of oxygen supplementation delivered by a variety of devices on alveolar P
. Devices tested included 3 OTC POCs, an FDA-cleared POC, and continuous-flow oxygen from a compressed oxygen cylinder. End-tidal P
, a surrogate of alveolar P
, was determined at each of each device's flow settings at 3 metabolic rates.
Continuous-flow tank oxygen yielded a linear P
increase as flow increased, with progressively lower slope of increase for higher metabolic rate. The prescription POC device yielded similar P
elevations, though with somewhat smaller elevations in pulse-dose operation. One OTC POC was only technically portable (no on-board battery); it provided only modest P
elevation that failed to increase as flow setting was incremented. A second OTC POC produced only minimal P
elevation. A third OTC POC, a pulsed-dose device, produced meaningful P
increases, though not as great as the prescription device.
Only one of 3 OTC POCs tested was potentially of use by patients requiring ambulatory oxygen. Physicians and respiratory therapists should inform patients requiring portable oxygen that OTC devices may not meet their oxygenation requirements.
In today’s multichannel retail environment, consumers’ experiences in one channel influence their perceptions of another channel. Specifically, consumer evaluations of a firm’s online store have been ...found to be influenced by consumer interactions with the firm’s in‐store personnel. This paper is among the first to address this assumption and test it empirically. Drawing upon the analogical transfer paradigm, we propose hypotheses and accordingly model in‐store personnel’s competence and friendliness as determinants of online store usefulness, online store enjoyment, and online store value. Using consumer data collected from two Dutch multichannel retailers, we test this model with partial least squares modeling. The results provide clear support for the model and confirm that consumers may use characteristics of in‐store personnel as analogies when evaluating a firm’s online store. Implications for research and retail managers are discussed.
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