Although online stores operate internationally for an already long time, the impact of cultural differences on them only recently gained interest. The aim of this study is to assess the impact of ...cultural dimensions on loyalty to online stores. It is based on a systematic analysis of 10 core databases that included 3,557 articles published between 2000 and 2020. Using PRISMA steps, 116 articles, totalling around 56,000 respondents from 25 different countries across all continents, are included in the meta-analysis. The results extend theoretical knowledge by showing that uncertainty avoidance harms customer loyalty, while masculinity has a positive impact. Additionally, it is found that loyalty is lower in countries with a low level of long-term orientation and higher in countries with a high level of power distance or a low level of indulgence. Lastly, individualism has no impact on the level of loyalty. Theoretical and managerial implications are also presented.
The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multiple changes have occurred both in consumer behaviour, in retail strategy and marketing channels. In ...particular, the pandemic has accelerated the use of digital technology in the processes of physical purchase and distribution of retail products, favouring new forms of integration between physical and online channels (so-called omnichannelling). Many brick&mortar stores have closed down, others have modified their original logistic functions in favor of the new digital integrated ones, with a smaller number of point of sales assuming the connotation of flagship stores with greater force. Some cases confirm the acceleration that took place towards the integration and redefinition of the roles of physical and online channels. The biggest retailers empower their predominance in the global markets. Smaller operators could renew their role by shaping new forms of collaboration to survive.
Purpose
Online businesses require a deep understanding of their customers’ interests to innovate and develop new products and services. Users, on the other hand, rarely express their interests ...explicitly. The purpose of this study is to predict users’ implicit interest in products of an online store based on their mouse behavior through various product page elements.
Design/methodology/approach
First, user mouse behavior data is collected throughout an online store website. Next, several mouse behavioral features on the product pages elements are extracted and finally, several models are extracted using machine learning techniques to predict a user’s interest in a product.
Findings
The results indicate that focusing on mouse behavior on various page elements improves user preference prediction accuracy compared to other available methods.
Research limitations/implications
User mouse behavior was used to predict consumer preferences in this study, therefore gathering additional data on user demography, personality dimensions and emotions may significantly aid in accurate prediction.
Originality/value
Mouse behavior is the most repeated behavior during Web page browsing through personal computers and laptops. It has been referred to as implicit feedback in some studies and an effective way to ascertain user preference. In these studies, mouse behavior is only assessed throughout the entire Web page, lacking a focus on different page elements. It is assumed that in online stores, user interaction with key elements of a product page, such as an image gallery, user reviews, a description and features and specifications, can be highly informative and aid in determining the user’s interest in that product.
•Existing studies have not answered how online stores respond to deceptive promotions.•A scenario experimental method is used to explore online stores’ coping strategies.•Three copying strategies are ...proposed: the segmentation, the denial and the silence.•Segmentation strategy is best, the denial worse, and the silence least beneficial.•Store reputation moderates the indirect effect of risk or skepticism.
Deceptive promotions occur frequently, not only having negative impacts on the offending stores, but also affecting other online stores and the entire e-commerce platform. Existing research has not yet answered how online stores ought to respond. Through the scenario experimental method, this paper explores the effect of their coping strategies on consumer purchase intention, and investigates the moderating effect of store reputation and the mediating roles of psychological risk and promotion skepticism. The study found that after deceptive promotion occurs, the higher the reputation of a stores is, the higher consumers' purchasing intention will be. For such stores’ coping strategies, a segmentation strategy is best, a denial strategy is worse, and a silence strategy is least beneficial. Store reputation moderates the effect of coping strategies on purchase intention. For high-reputation online stores affected by another store’s deceptive promotion, in terms of the effect of online stores’ coping strategies on promoting purchase intention, a segmentation strategy and a denial strategy are superior to a silence strategy, and there is no difference between the segmentation and denial strategies. For low-reputation online stores in deceptive promotions, segmentation strategy is superior to a denial strategy and a silence strategy, and there is no difference between the denial and silence strategies. Psychological risk and promotion skepticism mediate the interaction effect of coping strategy and store reputation on purchase intention. The results of this study offer theoretical insights on customer responses in deceptive promotions and contribute managerial implications for practitioners.
How craigslist champions openness, democracy, and other vanishing principles of the early web Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, ...craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love—and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web.Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.
The article deals with topical issues of legal support for the development of electronic commerce in the Russian Federation. The analysis of the main categories of e-commerce has been carried out, ...the content of which is standardized in domestic regulatory legal acts, the following is among them: elements of the purchase and sale process, the concept of types of trading activities, electronic signature, digital assets, digital currency, smart contracts, digital transactions, etc.). The categories have been defined, the concept of which is absent in the normative legal acts of Russia: the concept of digital goods, e-commerce infrastructure, e-commerce services, delivery channels in online stores, the concept of a courier/courier service, the concept of smart applications, the definition of varieties of online stores, etc. The problem of research is defined: insufficiently effective legal support of economic activity in electronic commerce. An imperfect system of planning strategies for the development of trade organizations in the online environment has been revealed. The conclusions have been formed that the process of digitalization and the consequences of the pandemic have a significant impact on the dynamics of legal support for the development of electronic commerce, but its level is currently not high enough and requires improvement (by making additions to several regulatory legal acts, such as the Law on Trade, the Strategy for the Development of Electronic Commerce in Russia, etc.). The study used system, situational, complex methods, graphical, block grouping, methods of comparative analysis of normative legal acts, and synthesis of conclusions and proposals.
In the past, many studies on business survival have been conducted but very few have explained the survival of online stores operating in the “long tail” market. To address this paucity, this study ...proposes a theoretical model, hypothesizing that online social networks, structural assurance, and online word-of-mouth (WOM) affect online store survival. An empirical study on 5772 online stores in two industries was conducted to validate the model. For social network factors, socialization efforts in SNS (social network site) personal space and online discussion forums were not found to be related to store survival. Structural assurance, as operationalized by the status of abiding by the “faithful description” consumer rights safeguarding program, has a significant impact on store life span. Furthermore, positive WOM, manifested as consistent DSR (Detailed Seller Rating) evaluations, was found to contribute to store survival. However, another WOM indicator, average DSR ratings, was found to be negatively related to store survival. In general, these results confirm some of our earlier hypotheses, while revealing some discrepancies from the theoretical predictions. Theoretical and practical implications on store survival in online environments are also discussed.
This study proposes and empirically validates a model that incorporates the interaction effects of consumer's shopping orientation (utilitarian/recreational) and attitudes towards the online store ...atmospheric qualities (information related cues, navigation cues, aesthetic cues) on online shopping behavior. The use of an underutilized technique for detecting interaction effects unveils the superiority of interaction effects over direct effects in explaining online shopping behavior. Results reveal significant interaction effects during the information search stage but not during the purchase stage. Furthermore, the interaction effects were significant only for utilitarian shoppers but not for the recreational ones. The results signify the distinctive nature of online shopping compared to the offline one, and the need for retailers to distinguish online and offline store atmosphere management.
Website as an e-Commerce Tool: Regulatory Technology RYZHIK, Andrey Vladimirovich; SLESAREV, Vladimir Lvovich; MALCEV, Vitalij Anatolevich ...
Journal of advanced research in law and economics,
07/2020, Letnik:
11, Številka:
3
Journal Article
Recenzirano
This paper presents an analysis of the legal nature and regulation features of the website, which is the main tool of electronic commerce. There are various definitions of the concept of website that ...reflect the legal nature of the definition in question, depending on the circumstances of its use. It has been established that a website refers to a set of electronic documents (files), united under one address (domain name and (or) IP address). The authors come to the conclusion that, depending on the business model used by the subject of electronic commerce, websites can have both an informational and advertising character and contain the functionality of online stores, accepting and processing orders for goods and services online and, in many cases, performing them as well. With a certain degree of conventionality, one can say that in modern conditions the website acts as a representative of the person on the Internet. Therefore, the very first stage of its use — the stage of creating a website — is particularly important.
The retail industry globally provides online shopping services to offer consumers easy access to a variety of shopping services. Like retailers in other countries, the retail industry in South Africa ...offers online shopping services to its consumers. South African consumers in Limpopo province are still reliant on the traditional shopping method, despite the convenience, ease of access and the elimination of physical boundaries offered by online shopping. This article investigated and discussed the factors which affect the acceptance and use of online shopping by consumers in Limpopo province. A quantitative research approach was used in this research. Data were gathered using a paper-based questionnaire and were analysed using Statistical Package for Social Sciences (SPSS) software. The perceived trialability was found to have significant influence on the acceptance and use of online shopping, whereas relative advantage, compatibility, complexity and external variables such as security and awareness were found not to be significant factors in the acceptance and use of online shopping in Limpopo province. The research revealed that the effectiveness of trialability increased the intention to accept and use online shopping. Retail consumers in Limpopo province did not accept and use online shopping because of the lack of experience and trust. Trialability will make it easy for retail consumers in Limpopo province to build confidence in online s hopping, thus consumers may in the future be willing to accept and use online shopping. Retail consumers were found to be willing to accept and use online shopping.
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