A steady stream of research over the past few decades has focused on store and shopping mall patronage and consumers' associated enjoyment of the shopping experience. Based on previous research, the ...sources of shopping enjoyment were identified as shopping to socialize, shopping for bargains, shopping for gratification, shopping for entertainment, shopping for others, shopping to browse, shopping for exercise and shopping for sensory stimulation. The objective of this study was to investigate gender differences in the sources of shopping enjoyment. Data were collected through self‐administered questionnaires distributed at a large metropolitan shopping centre in the eastern suburbs of Pretoria. The findings indicate significant gender differences on all the sources of shopping enjoyment except ‘shopping for entertainment’. This study contributes to the current literature and provides valuable information to South African retailers, specifically with regard to marketing and promotional strategies aimed at male and female shoppers separately. Suggestions for future research are offered.
의류매장환경의 구성요소에 따른 쇼핑특성 김주희; Ju Hee Kim; 박옥련 ...
한국의류산업학회지,
02/2009, Letnik:
11, Številka:
1
Journal Article
Odprti dostop
The purpose of this study is to identify the factors mainly recognized by customers regarding environmental elements of clothing store. The respondents are classified into several groups according to ...their preferences on the environmental elements of clothing store. Also the relationship between the factors and the shopping characteristics of customers is reviewed based on the results. This survey was carried out through a questionnaire of male and female university students(Busan region) in their twenties. The data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and regression analysis. The results of this research can be summarized as follows; The perceived 7 factors about environmental elements of clothing store were service policy, store atmosphere, product variety, shopping convenience, trend of products, freedom of shopping and reception service. The respondents were classified into three groups(high recognizing group, middle recognizing group and low recognizing group) by the level of recognizing 7 factors. There were significant differences among 3 groups divided by the degree of recognizing the factors regarding environmental elements of clothing store and there was the meaningful relationship between these 7 factors and shopping characteristics. The high recognizing group has shopping characteristics like more shopping time, large expenditure for clothing and a lot of comparative stores. They are frequently in contact with clothing shopping environment and easily purchase clothes. Finally, the factors perceived by the environmental elements of clothing store significantly affected the shopping characteristics of the customers. So, store managers have to look for the perceived environmental elements of store by business and seek after the marketing factors which efficiently stimulate consumer.
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