Academia, such as universities and public research institutions, does not have the ability to commercialize research results. Therefore, in order to generate innovation based on the research results ...generated there, it is necessary to either transfer the research results to industry or establish a start-up company to commercialize the results. According to previous research, the research results from academia are more suitable for establishing a start-up company than for technology transfer due to their feature. On the other hand, in order to establish a start-up company, funds are required to acquire various resources, but it is difficult for a start-up company that utilizes academic research results to obtain funds.This study analyzed four projects in which academia and venture capital collaborated to validate the establishment of start-up companies that utilize the results of academia's research. The process for obtaining proof of concept was used as a framework in the analysis. The results of the analysis confirm that the collaboration between academia and venture capital to implement projects can resolve information asymmetry and uncertainty, and has an impact on the establishment and funding of the start-up company.
The “relation to time” refers to the way time is apprehended. Despite calls to further integrate the time variable in family business research, studies remain few and do not compare with other ...organizational forms. This conceptual study highlights the largely antithetical relation to time of family businesses and start-up companies to deduct proposals in terms of governance, investment, innovation and socioemotional wealth. The discussion looks at the positive and negative impacts of these two types of relation to time and suggests that leaders develop the absorptive capacity of their businesses to enrich their practices with approaches proven in other forms of organizations.
Many companies implement brand community strategies to increase brand loyalty and brand engagement. Previous research on the brand community has focused more on the marketing aspect, with consumers ...as the target audience of the strategy. Many startup companies in Jakarta are adopting this strategy internally to increase employee engagement with the brand. This article further analyzes the brand community strategy in human resource management, which has been very little discussed by previous research. By hypothesizing that internal corporate communication is a factor that increases brand community strategy activities for employees, this study examined the relationship between internal corporate communication and brand community for millennial employees at digital startup companies in Jakarta. An online survey was conducted by distributing questionnaires to startup millennial employers and got 107 responses. SEM test analyzes the relationship between internal corporate communication (independent variable) and brand community (dependent variable). The dimensions used in this study's internal corporate communication variables refer to brand message effectiveness, brand feedback, and communication channels. In contrast, brand community variables' dimensions refer to the experience of information, socialization, human-machine interaction, and entertaining activity. This study's results indicate the company's internal communication management's strong influence on brand community activities. As novel insights, the results of this study are the first quantitative research to explain the relationship between internal corporate communication and the brand community, especially in the human resource management communications sphere.
Social innovation (SI) is a potential solution to various problems and challenges in the agriculture sector. Agri-tech start-ups can be considered important agents for developing SI in the sector. In ...Indonesia, agri-tech start-ups are also expected to develop SI for sustainable agricultural development in the medium-term national development plan 2020–2024. Using multiple case studies, this paper attempts to complement the currently available literature and deepen the knowledge regarding the differences between SI and traditional innovation. This research also discusses the role of business organizations, represented by agri-tech start-ups, in developing SI, by observing the diffusion model and innovation-decision process. This research identifies characteristics of SI theoretically complemented with empirical description. Three models of diffusion leading to different types of innovation-decision processes and communication channels are identified. Several internal and external factors are influencing the diffusion process. In the process, the start-ups also hold bridging roles that vary according to company characteristics. Practical implications regarding successful SI development are provided.
We examine the power of social learning on customers’ intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social ...learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as wordof-mouth. In this study, the model is approached to examine customer behavior involving three social learning platforms; and how this can influence the intention to download an app from start-up companies.
Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy ...implemented specifically by an application-based FMCG product provider (start-up company) in Indonesia to market FMCG products such as fruits, vegetables, milk, and others that have a relatively short product life, using a qualitative approach and descriptive study. The results showed that the influencer marketing strategy implemented by an application-based FMCG product provider consists of four stages: determining (making), managing relationships, monitoring, and evaluating (measuring) influencer’s marketing campaigns. Research conclusion, this strategy is a repeated cycle. The last stage (evaluation or measure) is the input to determine the influencer marketing in the next campaign.
Collaborations between academia and industry are growing in scope, duration, and sophistication. The best collaborations recognize the unique strengths and skill sets of both parties and are ...structured to leverage what each party does best. In many cases, these collaborations develop
into long-term relationships, and it is important to develop the systems and structures needed to support these relationships to ensure that they meet the needs of both sides. Successful collaborations require the formulation of a governance structure to facilitate communication, decision-making,
assessment of progress, and the inevitable changes of direction that accompany product development. This panel explored the pragmatic aspects of successfully structuring collaborations and managing the relationships after the deal is done. Several dominant themes associated with successful
collaborative relationships emerged from the discussion, and these will be explored in this article.
Academic pharmaceutical science research is expanding further and further from the University setting to encompass the for-profit private company setting. This parallels the National Institutes of ...Health momentum to include multiple funding opportunities for University and private company collaboration. It has been recognized that the nonprofit and for-profit combination research model can accelerate the commercialization of pharmaceutical products, and therefore more efficiently improve human health. Entrepreneurial activities require unique considerations in the University environment, but can be modeled after the commercialization expansion of the academic healthcare enterprise. Challenges and barriers exist to starting a company as an entrepreneurial faculty member, but the rewards to one’s personal and professional lives are incomparable.
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