As is known, for many years now, the economic and social development of urban areas, whether large or small, has been increasingly linked to the presence and level of diffusion of the tourist ...phenomenon. In such contexts, it is therefore extremely important for public governance to spend as fully as possible in creating situations that make one’s urban area capable of attracting an adequate shares of tourist flows (Semi, 2015). There is, however, an awareness that competition is now played out on a global and transmedia level (Jenkins, 2007), also through the design and provision of services and solutions that add value to the quality of local life (Nuvolati, 2007) and to the promised tourist experience (Augé, 1999). There is, moreover, an increasingly widespread belief that through place branding processes people's sense of belonging and territorial identity can be strengthened (Rizzi et al, 2018). The need to intervene is even more pressing in cases where urban areas have lost weight and relevance (Scattone, 2000), due to an economic and social structure that has not been able to adapt promptly to the changes undergone by society (Harvey, 2010). In fact, in these cases, we are faced with the problem of a reorganisation of public governance (Honh, Neuer, 2006) that also aims to recover the centrality and/or visibility of the place, as well as to mitigate the negative impacts that the 'crisis' has generated on the fabric of the city (unemployment, urban decay and abandonment, gentrification issues, etc.). In fact, in these cases, competition is even fiercer at the international level. For example, already more than thirty years ago, the Italian Fordist cities in crisis, in order to recover, had identified the tourism phenomenon as the sector in which to invest and, therefore, started urban regeneration processes that included the reconversion, reorganisation and reuse not only of abandoned urban areas, but also of some former industrial sites (for example, a well-known case is that of Genoa; Gazzola, 2006). Today, however, all this is no longer enough, and destinations wishing to compete in the national and international tourism market must also focus on building what is usually called place branding. That is, they must activate a mechanism of public governance capable of bringing out the emotional and experiential qualities of places, which can be summed up in a system of values with a clearly identifiable meaning. In this paper, we will deal with an element that we consider to be very special and not well known in the construction of place branding, which is what we call here "family storytelling". In particular, we intend to highlight the importance that "family storytelling" plays in the formation of place branding and the consequence in the local development of the destination. In this regard, we will make use of the case study of a particular and interesting tourist demand, which is that of those who travel to their family's places of origin, and the results of a qualitative survey involving a foreign community of Italian Americans.
This book examines the notion of storytelling in videogames. This topic allows new perspectives on the enduring problem of narrative in digital games, while also opening up different avenues of ...inquiry. The collection looks at storytelling in games from many perspectives. Topics include the remediation of Conrad’s Heart of Darkness in games such as Spec Ops: The Line; the storytelling similarities in Twin Peaks and Deadly Premonition, a new concept of ‘choice poetics’; the esthetics of Alien films and games, and a new theoretical overview of early game studies on narrative
When managers consider storytelling part of their organizational strategy, it is generally considered a marketer’s task. However, we argue that intentionally building a storytelling culture across ...domains and functions can provide value to all parts of the organization. Even so, storytelling can often feel like a formidable undertaking, exclusive to firms with ample in-house resources or finely tuned existing brand stories. This is not the case, and in this article we offer examples and concrete advice for companies of all sizes and resource levels to embed storytelling throughout the organization. Likewise, we build a case for developing organizational culture and capacity to harness the power of storytelling not only for marketing strategy, but also for overall organizational functionality. We provide examples of potential storytelling applications, a review of storytelling benefits, and step-by-step guidance on how to manage and embed storytelling.
Storytelling is a critical element for the effective communication of science in online videos. However, its effect is not consistent across different cultures. Here, we review and examine cultural ...framing of storytelling used to communicate science, including social science, in online teaching videos. We found that students from high-context cultures engage more with online videos than do students from low-context cultures but, nevertheless, do more poorly in tests that measure knowledge obtained. Our findings highlight the need to consider the cultural framing of storytelling – cultural science communication – when communicating science to audiences from different cultures.
Multimedia technology is a potentially efficient supplementary storytelling strategy. However, the effectiveness of multimedia storytelling for teaching about traditional festivals is unknown. We ...compared the effects of traditional storytelling (TST) and multimedia digital storytelling (MDST) on learning achievements, attitudes, and preferences towards studying traditional Chinese festivals. A quasi-experimental intervention (8-week lessons about two festivals) was conducted with experimental and control groups of 58 third-graders from Guangdong Province, China. We found MDST increased children’s learning outcomes and preferences towards learning about Chinese festivals. The MDST group showed larger gains in academic performance than the TST group – although they showed similar positive effects, they were more pronounced in the MDST group. Overall, MDST has substantial potential learning benefits, and multimedia digital technology can effectively stimulate students’ interest in learning about Chinese traditions and culture. The implications of using MDST for traditional culture and festival education and future research recommendations are discussed.
Fundamentals Of Interactive Storytelling BOSTAN, Barboros; MARSH, Tim
Academic Journal of Information Technology,
8/2012, Letnik:
3, Številka:
8
Journal Article
Recenzirano
Odprti dostop
The focus of interactive storytelling should not only be on the attributes of the technology or characteristics of the medium, such as the AI techniques, planning formalisms, story representations, ...etc. but also on the computer-mediated communication processes, such as the relatedness of transmitted messages with previous exchanges of information, the number of attributes to be manipulated by the player, or the level of player control on the messages. It is argued that an approach to maximize player enjoyment in a computer game is to customize/personalize the gaming experience and the associated computer-mediated communication processes. To this aim and to provide answers to “how” and “what” should be customized, the article first explores the problematic notions of interactivity and then frame the discussion in the context of interactive storytelling systems. Secondly, it analyses table-top role-playing games RPGs - the live counterpart of computerized interactive storytelling systems – in an attempt to find “what” to customize. In particular, it focuses on the Dungeon Master whose role in co-ordinating human-to-human communication process of interactive storytelling provides valuable insights into how to handle the human-to-machine/game communication process. Finally, the article proposes a framework to explain “how” to customize for maximum player enjoyment and optimal game experience within an interactive storytelling system.
A.S. Byatt: Critical Storytelling Gruss, Susanne
Miscelánea - Departamento de Filología Inglesa y Alemana, Universidad de Zaragoza,
07/2012, Letnik:
46
Journal Article
Recenzirano
Odprti dostop
Adding to and extending existing scholarship on the writer, the authors consistently include readings of Byatt's critical work in their analyses of her fictional work and position her as a public ...figure whose engagement with society and academia is one of the cornerstones of her career. The introduction states accordingly that the authors' aim is "an intellectual charting of the development of A.S. Byatt's career as a writer" (2) which focuses on "major themes and aesthetic concerns" (2) as well as the cultural and critical contexts of Byatt's work. The Shadow of the Sun and The Game", offers in-depth analyses of Byatt's first two novels, both of which "place writers - at the structural centre of their respective plots" (11) and focus on the Romantic legacy of (mid-)twentieth-century literature and the intersections of Byatt's early work with debates on the novel. Many of the phenomena the authors diagnose in this chapter -such as the pleasure of immersion in the nineteenth century vs. a more analytical view of the Victorian past (as mirrored in the authors' assessment that Byatt's novel "invites readers temporarily to suspend their twentieth-century scepticism and imagine themselves into the Victorian Age", 96)- have by now been recognised as staple features of neo-Victorianism, and this chapter might have profited from a brief discussion of this approach; the authors even reference Christian Gutleben's Nostalgic Postmodernism: The Victorian Tradition and the Contemporary British Novel (2001), a founding text of neo-Victorian studies, and point out the element of haunting in the novel -another concept which has become prominent in neo-Victorian fiction and criticism.1 Byatt "is undoubtedly best known for her reimaginings of the Victorian Past" (6), the authors state in their "Introduction" -it would have been interesting to see them frame their discussion of these texts in terms of neo-Victorianism.
The nurse was cleaning a patient’s fingernails when she felt a presence. She looked up and saw another nurse across the bed, ‘real as anything’, with a large red cross on her apron.
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