The use of storytelling is becoming increasingly widespread in the event and tourism industry. However, despite the growing popularity of the storytelling strategy, to date, limited research has ...examined how festival organizers effectively utilize this strategy. Consequently, this research
aims (a) to examine whether storytelling influences visitors??? engagement and behavioral intention, (b) to investigate how such impacts differ according to when visitors hear the story (i.e., temporal distance), and (c) to explore whether gender moderates the impact of the storytelling format.
Study 1 indicates that storytelling positively influences visitors??? engagement. The results also reveal that visitors show a significantly higher level of behavioral intention when they heard the festival story more than 3 months before the festival. Study 2 finds that women have higher
engagement and intention to visit when storytelling is delivered in video rather than image format, while men exhibit no such difference in engagement and intention to visit.
Professor Brinsley Samaroo made a sterling contribution to the field of history, particularly that of Indian indentureship and the atrocities of the colonial past. He was a historian of the people, ...had entered national politics in one phase of his career and continued all his life to serve as a public intellectual for the society of Trinidad in defence of many groups and causes. In this tribute to his life, the author establishes the intellectual heights he had plumbed by the age of 83 and draws on the testimonies of four persons whose lives have been influenced by him in different ways. Each individual underscores the wealth of his knowledge, his generosity as a scholar, his accessibility, gregarious nature and penchant for storytelling. Yet all of this was packaged in a disciplined and no-nonsense individual who was deeply committed to recovering the voices of those who have not yet been heard in history.
The purpose of this exploratory, qualitative study was to investigate storytelling by home care clients to their home care workers (HCWs). Specific research questions were: (a) When does storytelling ...by a care recipient occur during usual care?; (b) How do HCWs engage older clients in storytelling?; (c) How do HCWs respond to the stories told by clients?; and (d) What is the perceived effect of storytelling by older clients on the relationship between the client and the HCW? Two focus groups consisting of 10 HCWs each were conducted. Verbatim transcripts of both focus groups were analyzed using the constant comparative analysis method. Categories and concepts were identified. Characteristics of the HCW and client set the stage for storytelling. The process of storytelling included context, triggers, and temporal aspects. HCWs also shared the content of stories, the impact on their relationship with the client, and the perceived effect on each individual. A visual model depicting the nature of storytelling in association with the care of older clients is presented.
Abstract The Research Journey Map is introduced to guide researchers on creating engaging, meaningful and impactful presentations and publications. Built on the foundational work of the Hero's ...Journey by Joseph Campbell, this template helps technical researchers communicate information, data, systems and artifacts that result from research so that audiences grasp and embrace the research findings.
Examining materials from early modern and contemporary North India and Pakistan, Tellings and Texts brings together seventeen first-rate papers on the relations between written and oral texts, their ...performance, and the musical traditions these performances have entailed. The contributions from some of the best scholars in the field cover a wide range of literary genres and social and cultural contexts across the region. The texts and practices are contextualized in relation to the broader social and political background in which they emerged, showing how religious affiliations, caste dynamics and political concerns played a role in shaping social identities as well as aesthetic sensibilities. By doing so this book sheds light into theoretical issues of more general significance, such as textual versus oral norms; the features of oral performance and improvisation; the role of the text in performance; the aesthetics and social dimension of performance; the significance of space in performance history and important considerations on repertoires of story-telling. Tellings and Texts is essential reading for anyone with an interest in South Asian culture and, more generally, in the theory and practice of oral literature, performance and story-telling.
ABSTRACT
The purpose of the paper is to explore how digital storytelling enables a consumer relationship experience in online peer‐to‐peer communities. Within the value cocreation framework, digital ...storytelling is interpreted as an encounter communication practice where consumers adopt the role of storytellers and story receivers. This study adopts a qualitative multimethod approach to investigate the meanings contained in video stories and the linkage to relationship experience. A case study based on the Airbnb's social platforms was analyzed through the degrees‐of‐freedom analysis instrument (DFA) and through a systematic dimensional qualitative research called BASIC IDS (an acronym for behavior, affect, sensation, imagery, cognition, interpersonal relations, drugs, and sociocultural factors) to yield psychological valuable insights into the multidimensional construct of consumer relationship experience. The analysis unveils that, within the social media realm, storytelling enables rational, emotional, and relationship experiences. A relationship experience occurs when members of peer‐to‐peer communities, not only are rationally and emotionally engaged by the story, but are also moved to action going beyond a vicarious role‐taking process. Specifically, relatability, a shared sociocultural background, and the drug dimension conceptualize the consumer relationship experience. Implications build on the need for companies to enhance the power of stories through favoring consumers’ video making and integrating consumers’ flow of stories between multiple social media platforms.
This paper is based on the Kindergarten teachers’ skill lack of storytelling at Bukit Raya Pekanbaru. It can be seen from the initial survey that the researchers conducted indicate that most of the ...teachers are evidently not skilled at storytelling yet properly. Of the 18 teachers who test their storytelling skills, only 53.3% were skilled at storytelling well. Conversely, 46.7% are not skilled at storytelling yet properly. The purpose of this paper is to find out the increase in teachers’ storytelling skills after applying the storytelling method using the big book, which was conducted at a kindergarten in Bukit Raya Pekanbaru. The type of research uses School Action Research. Based on the results of the data presentation and discussion, it can be concluded that the implementation of the storytelling method using the big book can improve kindergarten teachers’ storytelling skills in Bukit Raya Pekanbaru. It is indicated from the research findings that in the pre-cycle the average score of teachers’ storytelling skills was only 53.3%. After applying the storytelling method in cycle I, teachers’ storytelling skills increased to 73.3%. After conducting reflection and improvement in cycle II, the average score increased to 88.9%. Thus, the hypothesis in the research was accepted, which indicates that "there is an increase in Kindergarten teachers’ storytelling skills through the storytelling method using big books in Bukit Raya Pekanbaru".
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