Globalization intensified competitiveness among agribusinesses worldwide in recent years. The European Commission focused on enhancing sustainable agriculture and food products' territorial ...uniqueness for competing in the international market. The Mediterranean diet (MD) is a model of feeding and lifestyle belonging to the ancient Mediterranean culture, which also embodies a sustainable food system. Therefore, in 2010, UNESCO recognized the MD as Intangible Cultural Heritage of Humanity, and Sicily (southern Italy) is its official physical site. Despite its worldwide fame, the notion of the MD runs the risk of being mystified because it is described most often as something that does not correspond to what it is holistically. The aim of this study is to know the market demand of the MD by Italian people and foreign tourists in Sicily and the level of knowledge of the MD by users, both consumers and experts. A survey at top Sicilian traditional restaurants with owners/chefs and their clients was carried out. The study provided an in-depth understanding of the current lack of knowledge about the holistic meaning of the MD. The study highlights the desirability of integrated science-policy actions (also for communication) and proposes a vertical communication system to revive and direct the MD demand toward its holistic model.
The study examined the changes in raw jute marketing system in Bangladesh. Ten primary and two secondary markets were selected purposively from five intensive jute growing and two jute trading areas ...of the country, respectively during 2010-11. Between two terminal markets, annual arrival of raw jute was found higher in Khulna (Daulatpur) than that of Narayanganj. Most of the total raw jute is exported through Chittagong and Mongla sea ports of the country. The mode of payment for raw jute trading was mostly dependent on credit system with higher pay off period. None of the selected farmers sold any raw jute to the government purchased centres during the study periods. The number of licensed ‘dealer of jute’ as well as kutcha and pucca presses have increased over the years. The study identified more markets participants involved in the raw jute marketing system over the previous studies. In terms of profit (net margin) making, the performance of the millers and the faria was relatively better than that of other participants. Marketing costs and margins have increased over the years, but their net margins as percentage of total investment were not much higher. The existing raw jute marketing system can be identified an efficient system in terms of producers’ share of the consumers’ prices. The study showed higher seasonal variability and deviation in raw jute prices in the study area. Raw jute should be purchased directly from jute growers under public procurement programme with minimum support price.
Analyzing the Commercialization of Farm-food Yang, S.B., Dankuk University, Cheonan, Republic of Korea; Lee, B.H., Korea University, Seoul, Republic of Korea; Yang, S.R., Korea University, Seoul, Republic of Korea
Korean Journal of Organic Agriculture,
20/Jun , Letnik:
21, Številka:
2
Journal Article
Recenzirano
The objective of this study is to investigate the commercializations and difficulties on the farm-food. For the activation of the farm-food, it is necessary to totally review the support of the ...government and prepare the supporting system like manual on the commercialization of farm-food that is helpful to the small farmers. It is also necessary to support small farms strategies customized for increase the sales and satisfaction on farm-food and build-up the promotion related to the green tour and/or farm experience. The results and finding of this study can be used to build-up the supporting system that reflects the rapid change of market and customers preference. They can also be used to design rational policies that is helpful to the farm-food producers.
Executive information system (EIS) has been widely used in enterprises and institutions to help the executives make decisions quickly and accurately for the organization's business needs. A research ...is conducted to create a marketing executive information system that can produce analytic reports and comparison reports for the executive of Benza Prima. For information search the fact finding techniques is utilized by conducting surveys directly to the company to study the company needs and the running procedures. The executive information system design uses Object Oriented Analysis and Design (OOAD) methodology. The research results in an executive information system that produces report in forms of pivot tables and charts to help the Benza Prima executives make decisions. The marketing executive information system design is expected to provide analytic information that can be used by the Benza Prima executive as an analytic tool in planning marketing strategies.
Despite their growth and desirability, several major barriers preclude the development of Local Food Systems (LFS) including the reluctance of wholesale operators to deal with LFS suppliers. We ...examine the contribution of Limehouse Produce to the development of the Charleston, S.C. LFS. Survey results indicated that both supplying farmers and buyers (such as restaurants) had a positive view of the firm and felt it was a major contributor to growth of the Charleston LFS. Limehouse Produce also supports local entrepreneurs through a farm incubator and Good Agricultural Practice (GAP) certification efforts and provides support for a variety of philanthropic causes.
The data required by enterprises for the maintenance has gained importance due to reasons such as recent growth in competition and technological developments. It has been also important to reach ...reliable data to make strategic decisions. Data to be provided by accounting department of the enterprise is required so that future activities, which are of strategic marketing decisions, could be planned and the price of products can be identified. This study examines the effects of time driven activity based costing method on strategic marketing decisions, cost of products, and pricing of products. It aims to point out the contributions of time driven activity based costing method to strategic marketing decisions of executives and the advantageous sides of the method.
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, ...and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well- rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. * Understand the fundamental principles of the customer relationship * Implement the IDIC model to improve CRM ROI * Identify essential metrics for CRM evaluation and optimization * Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.
Het Nederlandse notariaat maakt momenteel een moeilijke tijd door. De invloed van de Anglo-Amerikaanse bedrijfscultuur, een nieuwe Notariswet (1999) met vrijere vestiging en marktwerking, en de ...economische neergang door de kredietcrisis hebben het notariaat in verschillende opzichten diep geraakt. In de vakliteratuur wordt openlijk gesproken over de crisis die de professie doormaakt. De voorzitter van de Raad van State, Herman Tjeenk Willink, signaleerde in zijn laatste jaarverslag dat de onafhankelijkheid en de onpartijdigheid van het notariaat onder druk staat. Vooraanstaande vakgenoten uiten zelfs publiekelijk hun twijfel over het zelfstandig voortbestaan van ons notariaat. Kees Cappon stelt dat niet kan worden ontkend dat het notariaat in zwaar weer verkeert. Maar in de geest van de uitspraak van de Engelse historicus E.H. Carr (1892-1982) dat de geschiedbeoefening haar rechtvaardiging vindt in het feit dat zij een licht werpt op de toekomst, hoeft er op grond van de geschiedenis volgens hem niet te worden gevreesd voor de toekomst van het notariaat.
Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres ...and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book’s 24 chapters.
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