Traditional theories in sport marketing limit the context of the sport experience to firm-customer encounters or the consumer's individual sphere of practices and processes. Our paper responds to ...recent calls for developing conceptual frameworks that better explain sport market exchanges. Specifically, we aim to contribute to sport marketing by attempting to provide a deeper understanding of sport experiences and the context that frames exchanges in sports. To accomplish this objective, we propose an integrative framework that combines the service-dominant logic ecosystem perspective with consumer culture theory. We broaden the context of the sport experience by applying a service-ecosystems perspective and identify five factors that influence sport experiences from this extended context - historical meaning, tribal logics, rituals and socialization processes, value-in-subcultural-context, and the co-construction/co-destruction of context. The proposed integrative framework directs researchers and managers toward an extended, rich context that is reproduced through the co-creation of value and influences evaluations of sport experiences.
PurposeThis study aims to examine the influence of institutions and technology on value co-creation outcomes. These outcomes include strategic benefits, value-in-context and novel operant resources. ...The problem in this study is analyzed based on the perspective of service-dominant logic or the service ecosystem.Design/methodology/approachPrimary data collection was carried out using a questionnaire through an online survey. All indicators are measured using a seven-point Likert scale. The exploratory factor analysis technique was applied to test the construct validity. We obtain data from 358 McDonald's restaurant consumers. Furthermore, nine hypotheses were tested using simple and multiple linear regression.FindingsThe results of this study proved that the nine proposed hypotheses were not rejected. Technology has been shown to significantly influence institutions, and both institutions and technology have also been shown to influence strategic benefits. Furthermore, institutions, technology, strategic benefits and novel operant resources are shown to influence value-in-context. Finally, institutions and technology are proven to influence novel operant resources.Research limitations/implicationsThe research focused solely on the fast-food restaurant sector of Indonesia, and thus, the results may not be applicable to other service sectors. Manager engagement is needed in the value co-creation process and the sustainability of the service ecosystem. Furthermore, technology and institutions need to be built through dialogical interactions and shared understanding to more effectively implement the corporate strategy.Originality/valueThis research offers several novel contributions: the design of new instruments and an empirical model. Besides, the authors analyze several relatively new constructs, such as technology, institutions, novel operant resources, strategic benefits and value-in-context.
PurposeUsing data from a continuous and ongoing cross-sectional web survey on hospitalisation service experiences in two Italian regions, the authors used multilevel and multivariate logistic ...regression models to identify factors related to users' demographics, emotional and informative support, technical and physical aspects of the provision, influencing satisfaction and willingness-to-recommend, before and during a crisis.Design/methodology/approachThe value-in-use, defined in terms of a positive or negative value given by the experience with services, can be evaluated by users and influenced by the context of provision. The authors tested whether and how the value-in-use of services changed in a context of crisis. This study is applied to the healthcare sector during the coronavirus disease 2019 (COVID-19) epidemic, by evaluating the impact of the pandemic on hospitalisation experience.FindingsOverall, analyses of 8,712 questionnaires found a greater value after the pandemic spread. In a time of crisis, technical and informative aspects of care were found to be most valued by patients that may recognise the extraordinary professionalism of workers during the crisis.Research limitations/implicationsThis study empirically suggests that context can affect the evaluation of value-in-use by patients during unprecedented circumstances, producing additional value-in-context.Practical implicationsThese findings imply that during critical periods where there is less scope for expressions of gratitude and appreciation towards front-line workers, user-reported data can be used for motivating professionals and increase resilience. These results reiterate the need to continue collecting and reporting the service users' voices, including as activity within plans for managing challenging situations.Social implicationsThe level of healthcare system distress, due to the COVID-19 epidemic, positively affects patients' propensity to recommend, which the authors suggest is driven by healthcare services' feelings of reverse compassion. These findings imply that during critical periods where there is less scope for expressions of gratitude and appreciation towards front-line workers, user-reported data can be used for motivating professionals and increase resilience, which can have positive social implications. These results reiterate the need to continue collecting and reporting the service users' voices, including as activity within plans for managing challenging situations.Originality/valueResearch based on the intersection of theoretical and empirical research regarding value-in-use, value-in-context and service quality measured through user experience is scarce, in particular in the healthcare sector. The authors' findings set the direction for future research on the influence of context on value creation and value creation's perception by users, on the concept of reverse compassion and on reverse compassion's impact on organisational well-being, particularly in times of crisis.
An information asymmetry analysis method to aid PSS design MITAKE, Yuya; TSUTSUI, Yusuke; SHIMOMURA, Yoshiki
Kikai Gakkai ronbunshū = Transactions of the Japan Society of Mechanical Engineers,
04/2019, Letnik:
85, Številka:
873
Journal Article
Recenzirano
Odprti dostop
Product-Service System (PSS) is a business model that creates high added value through value co-creation process among stakeholders with sophisticated integration of products and services. In service ...marketing research field, value-in-context is emphasized as a way of thinking in which the value of a product or service is determined by various stakeholders following their own contexts. In order to improve the value-in-context, stakeholders need appropriate sharing of their context and feedback on its result to build consensus in value co-creation. Currently, On the other hand, the manufacturing industry makes decisions without sufficient context sharing and appropriate consensus building. In other words, information asymmetry occurs among stakeholders involved in not only the PSS but also in various sustainable developments. Against this background, this study aims to provide a method to analyze the factors that cause information asymmetry so as to realize the reliable introduction and operation of a PSS. For this purpose, this paper proposes a modelling method of context, or internal mental elements of stakeholder, to realize information asymmetry analysis from perspective of value-in-context. A design scene in business demonstrates that the proposed method visualizes the asymmetry among various PSS stakeholders. Moreover, it is validated that the proposed method is effective for derivation of solution which resolve the factor of information asymmetry.
Product-Service System (PSS) is a business model that creates high added value through value co-creation process among stakeholders with sophisticated integration of products and services. In service ...marketing research field, value-in-context is emphasized as a way of thinking in which the value of a product or service is determined by various stakeholders following their own contexts. In order to improve the value-in-context, stakeholders need appropriate sharing of their context and feedback on its result to build consensus in value co-creation. Currently, On the other hand, the manufacturing industry makes decisions without sufficient context sharing and appropriate consensus building. In other words, information asymmetry occurs among stakeholders involved in not only the PSS but also in various sustainable developments. Against this background, this study aims to provide a method to analyze the factors that cause information asymmetry so as to realize the reliable introduction and operation of a PSS. For this purpose, this paper proposes a modelling method of context, or internal mental elements of stakeholder, to realize information asymmetry analysis from perspective of value-in-context. A design scene in business demonstrates that the proposed method visualizes the asymmetry among various PSS stakeholders. Moreover, it is validated that the proposed method is effective for derivation of solution which resolve the factor of information asymmetry.
Focusing on the importance of considering value-in-context, this research aims to formalize how the concept of context should be handled in Product-Service Systems (PSS) design.In PSS design, it is ...important to combine products and services appropriately based on customer requirements. For the requirementsanalysis, specific situations in product useshould be clarified considering customer context. However, there is no method to extract elements of customer context in existing PSS design methodologies. This paper proposes a framework whichclassifies viewpoints for extracting the elements of context. Based on the framework, a context-based requirements analysis process is also proposed.
Along with the changing logic of marketing from goods-dominant view to service-dominant view, the services marketing which has long been sharply separated from the marketing of goods is directly ...influenced. With the change in the logic to the understanding that the core of an exchange is the service provision rather than products (Vargo & Lusch, 2004a), the services literature has entered into a crisis time for which Lovelock & Gummesson, (2004) suggested that a re-evaluation of some concepts of services marketing is of upmost importance. Accordingly, the purpose of this paper is to re-evaluate the value concept in services marketing. Specifically, an evaluation of how the term value has been defined and utilized within different marketing and consumption patterns from the goods dominant to service dominant logic eras is provided and an integrative value approach encompassing multiple levels of value creation process is proposed.
This article serves as an introduction to a special section on ‘Extending Service-dominant Logic’, which includes articles developed from manuscripts presented at the Forum on Markets and Marketing ...held in Sydney, Australia. This special section is, in turn, part of a combined ‘special issue’, with related articles published in the Australasian Marketing Journal, the European Journal of Marketing, and the Journal of Macromarketing. Together with the articles in these journals, the four articles presented here move S-D logic closer to a theory of the market and marketing by further connecting conceptual dots and exploring the role of theory in relation to S-D logic, and S-D logic in relation to theoretical orientations.
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