Perceived value and its antecedents and consequences have been claimed to be important in industries with higher customer involvement. The aim of this paper is therefore to empirically assess the ...conceptual model, with perceived service value as its central component. It also investigates how it affects loyalty and satisfaction, how it is influenced by its antecedents, and to compare with other studies investigating partial relationship between variables.
A total of 800 patients were enrolled in the main study, and the data was analysed using exploratory and confirmatory factor analyses. By modelling linear structural equations, we assessed reliability and established the convergent and discriminant validity of the questionnaire in the same way as in the pilot study.
In the conceptual model for testing our hypotheses, we also included the relationship between patient satisfaction and loyalty. In this manner, the fitting of data to the model was significantly improved. After including the additional relationship, global fit indices had the following values: Chi-square=349.6 (sig.=0.00), df=143, RMSEA=0.05, NFI=0.96, CFI=0.97. All relationships between the constructs were statistically significant, thus confirming all our hypotheses.
The major conclusion of this paper is that an especially higher reputation and higher perceived service quality can contribute to perceived service value and therefore to more satisfied patients. The research approach has a few limitations. In the future, the model of perceived service value can be extended with variables such as emotions, patient trust, and commitment as well.
Predmet raziskave predstavljajo semantika, produktivnost in ustaljenost besedotvornih struktur in razmerij, tema raziskave je kulturno-kognitivni potencial besedotvorne vrednosti besede, cilj ...razprave pa preučitev kulturnih vidikov kategorizacije vedenj s tvorjenkami. Razprava nadaljuje znanstveno diskusijo o kulturno-kognitivnem potencialu tvorjenk, začeto v delih A. Wierbicke, R. W. Browna, M. Forda, E. S. Kubrjakove idr.
Key account management is becoming the dominant approach for managing long-term relationships with customers. It represents a set of processes and practices for managing interdependence between ...companies and customers in order to create added value for both sides. Such an approach to managing relationships with customers is of strategic importance for enterprises in the business market, as it allows the creation and development of synergic partnerships with valuable customers. A high level of interdependence, orientation to creating and delivering a set of benefits that exceed the basic product / service orientation to increased learning in relationships and reduction of uncertainty are the major characteristics of KAM. By managing their interdependence and using common skills and power, the partners focus on increasing their own competitiveness and value of supply. Leveraging resources is achieved through sharing of information, openness to new ideas, participation in decision making and problem solving at all organizational levels. Such relationships become the source of satisfaction of customers and their retention in the long term.
Osnovni cilj ovog rada je ukazivanje na ograničenja i probleme koji se javljaju pri oslanjanju na konvencionalno testiranje statističke značajnosti u prikazivanju rezultata empirijskih istraživanja. ...U radu su prikazane sledeće pogrešne interpretacije p vrednosti: a) p vrednost predstavlja verovatnoću da su dobijeni rezultati posledica greške uzorkovanja; b) p vrednost predstavlja verovatnoću pogrešne odluke u slučaju odbacivanja tačne nulte hipoteze; c) p vrednost predstavlja verovatnoću da je nulta hipoteza tačna ako se dobijeni rezultati uzmu u obzir; d) 1-p daje direktno meru verovatnoće da će se dobijeni rezultat ponoviti ako bi se istraživanje ponovilo u istim uslovima i e) 1-p predstavlja verovatnoću da je, kada se uzmu u obzir dobijeni podaci, alternativna hipoteza tačna. Kao dopunski pokazatelji u procesu statističkog zaključivanja mogu poslužiti mere veličine efekta i interval pouzdanosti. Veliki broj pokazatelja veličine efekta mogu se svrstati u pokazatelje veličine razlika između aritmetičkih sredina, poput Koenovog d, Hidžisovog g, Glasove δ i Koenovog f i pokazatelje proporcije objašnjene varijanse, poput R2, η2 i ηp2. Date su okvirne sugestije za vrednovanje pojedinih pokazatelja, kao i za način njihove interpretacije u kontekstu specifičnih istraživačkih nacrta.
In conditions of intense competition, it is not enough to achieve only customer satisfaction. The marketing-oriented companies must be focused on building long-term customer loyalty. Creation and ...delivery of superior values are the key activities to achieve and maintain competitive advantage. This study seeks to examine how the different value dimensions of travel agencies' services affect both dimensions of loyalty: the intention of using the same services again and recommending them to others. Primary data were collected through questionnaire method. In the study, descriptive statistics, correlation and multi-point regression were used for data analysis. The results of survey point out two key dimensions of perceived value that achieve a statistically significant effect on loyalty: quality of interaction and value for money. Identification of key dimensions of perceived value as an initiator of loyalty is essential for service-oriented companies, because in this way they increase opportunities for improving business relationships with clients, in the future.
In geodesy, reliable results are obtained with quality observations and the corresponding mathematical and stochastic models. One establishes if individual criteria and requirements during the ...measurement and calculation procedures are met by evaluating and testing typical parameters respectively -- procedures of statistical hypothesis testing being indispensable part of the process. In deformation analysis, statistical tests are applied for testing the assumptions about the parameters, for assessing the conformity of observations and the mathematical model, for detecting of gross errors in observations for identifying the conformity of allegedly fixed points between the epochs and for determining the points with statistically typical displacements. For the processing of quality measurement data, the task of a surveyor is to use a correct and reliable mathematical model, which provides a high degree of confidence in the results and reduces a client's risk. Methods of statistical hypothesis testing help experts to make decisions, but it is not possible to use them to replace measurement and calculation procedures in geodesy.
Študija z raziskavo novinarskega sporočanja o projektu poskusnega izračuna vrednosti nepremičnin v Sloveniji zapolnjuje vrzel pri raziskovanju medijske podobe geodetskega dela in skupnosti. ...Kvantitativna analiza vsebine in kvalitativna kritična diskurzivna analiza novinarskih prispevkov o tem projektu v petih slovenskih dnevnih časopisih razkrivata prevladujoče negativno stališče glede njegove uspešnosti, saj je bil v skupno skoraj 60 % novinarskih prispevkih označen negativno, pozitivno stališče pa je bilo najti le v približno 12 % prispevkov. Tudi analiza tem kaže, da so časniki poudarjali predvsem negativne plati projekta. Analiza virov potrjuje ključno vlogo uradnih virov, zlasti Geodetske uprave RS (Gurs), nepričakovano pa so se kot vir razmeroma veliko pojavljali »navadni državljani«. Kvalitativna analiza je omogočila natančen vpogled v prevladujočo osnovno trditev o nezadovoljstvu lastnikov z delom Gursa ter v precej redkeje zastopani trditvi o dobro opravljenem delu Gursa ter izvedbi obsežnega in pomembnega projekta. Analiza poimenovanj razkriva, kako so novinarji z uporabo besed s skrajno negativno konotacijo in čustveno zaznamovanimi opisi negativnih izkušenj bralcev konstruirali pomen, ki zmanjšuje ugled Gursa in geodetske skupnosti. Rezultati vzbujajo dvom, ali so bili državljani dobro obveščeni o projektu. Postavlja se tudi vprašanje, ali je bila strategija komuniciranja geodetske skupnosti z mediji dovolj dobro načrtovana in izvajana ; By researching news reporting on the test calculation of real estate value in Slovenia, this study fills a gap in researching media images of the work and community of geodesy. A quantitative content analysis and a critical discourse analysis of news items on this project in five Slovenian daily newspapers reveal a predominantly negative view of its success, as almost 60% of news items described it negatively, while a positive view was found only in nearly 12% of reports. An analysis of topics also shows that newspapers emphasized the negative aspects of the project above all. An analysis of sources confirms the key role of official sources, particularly the Surveying and Mapping Authority of the Republic Slovenia (GURS). ‘Ordinary citizens’ were unexpectedly used as a source relatively frequently. The qualitative analysis enabled a precise insight into the prevalent macro-proposition about owners’ discontent with the work of GURS and into the much less frequently included macro-propositions about GURS performing its work well, and about its carrying out an extensive, important project. An analysis of the words used reveals how journalists, by using words with extremely negative connotations and emotional descriptions of readers’ experiences, constructed a meaning that diminishes the reputation of GURS and the geodesic community. The results raise doubts about whether the citizens were well informed about the project. A question also appears about whether the strategy of the geodesic community’s communication with the media has been planned and performed well enough.
Ovaj rad bavi se istraživanjem praksi kupovine igračaka za decu kroz prizmu promišljanja o ulozi igračaka u učenju i razvoju dece i uticaju komercijalizacije detinjstva na ponudu i odabir igračaka ...kojima će se deca igrati sa fokusom na preispitivanje uloge odraslih u oblikovanju dečjeg okruženja za igru posredstvom igračaka. U radu je predstavljeno istraživanje eksplorativnog karaktera sprovedeno putem online ankete na uzorku od 112 učesnika sa ciljem sagledavanja i opisivanja prakse kupovine dečjih igračaka od strane odraslih. Istraživanje je tragalo za odgovorom na pitanje šta određuje praksu kupovine igračaka za decu, kao i koji su to elementi prakse kupovine igračaka za decu koji utiču na izbor prilikom kupovine. Rezultati pokazuju da odrasli često kupuju igračke za decu (60% učesnika istraživanja ih kupuje jednom u tri meseca ili češće). Kao najčešći povod za kupovinu igračaka izdvajaju se dečji rođendani. Iako odrasli kupuju igračke sa namerom da one dugo traju i da se nasleđuju (34%), u praksi se deca njima najčešće igraju par meseci (31%) ili tek neposredno nakon što igračku dobiju (25%). U potrazi za dobrom igračkom za decu odrasli tragaju za onom koja će na prvom mestu detetu biti zanimljiva, ali i onom koja će podržavati kreativni pristup igri i podsticati dečji razvoj i učenje.
V članku je opisana raziskava o obravnavi lastnine velikih lastnikov v projektu obveščanja. Oblikovan je bil vzorec sedmih lastnikov, ki jih lahko opredelimo kot reprezentativne predstavnike glede na ...lastnosti nepremičnin v njihovi lasti in »vrsto« lastništva. Na vzorcu teh sedmih lastnikov so bila obravnavana razmerja med njihovimi internimi evidencami in podatki registra nepremičnin ter opredeljene težave, s katerimi so se srečevali med obveščanjem o poskusnem izračunu vrednosti nepremičnin. V vzorec je bilo uvrščenih 26.792 sestavin nepremičnin, kar pomeni 0,4 % vseh sestavin nepremičnin v registru nepremičnin. Neskladja so bila uvrščena v štiri sklope, podane so značilnosti teh sklopov. V članku je predstavljena tudi vključitev zasebnega sektorja v projekt obveščanja. Rezultati analiz kažejo, da je vzrok za večino zaznanih neskladij odnos do lastnine, in sicer odnos do lastnine vsakega posameznika in naše družbe kot celote ; This article describes an examination of the property of large real estate owners in the Information of Test Property Value Calculation project. A pattern of seven owners has been made, which can be considered representatives of property, considering the characteristics of their property and the type of ownership. Based on this pattern, the relationships between their internal records and the real estate registry database have been analysed, and problems that occurred during the informing of the test property value calculation have also been noted. The pattern consisted of 26,792 constituent parts of real estate, which represents 0.4% of all the real estate parts noted in the real estate registry. Discrepancies have been divided into four sets, and characteristics of these sets have also been given. The article also presents the inclusion of the private sector in to the information process. Analysis results show that the cause of most of the detected discrepancies is the lack of responsibility of owners towards their property.
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