Wedding has been seen as an example of the reflection of social culture. Changes in wedding culture reflect changes in society. Such a social transformation is reflected in the growing demand for ...impressive wedding party in the urban areas has made new problems concerning to management and creativity. From the wedding management perspective, this has been caught as opportunities, not only in term of economi gains but also their role in power-knowledge production. In recognition of this non-material aspect of social chenges reflet in wedding party, this research attempts to identify the production of culture wedding planner. This study takes the case of prominent wedding organizer company in Surabaya, Mahar Agung Organizer. The data for this research come form interview with managerial personnel of the the Maha Agung. The result shows that the production of culture in the wedding planner’s activity involves six facets: technology, law and regulation, industry structure, organization structure, occupational career, and market. In addition, the production of culture of wedding planner is not singular, which means it engages the role of client, media, vendor and business competitor. Consequently, the power relation of wedding planner in the production of culture is not dominant. Production of culture of a wedding planner has produced complexity, ambivalence, and contestation which appear through technology, especially the Internet. All of these lead wedding planner to take a creative and ambivalent position, since there is no rule (copyright) in wedding planners industry.
Recommender system is used to suggest product or topic based on user’s interest. Existing recommender system have focused on books, product, music etc. The problem in existing recommender system is ...that wedding/event based suggestions are not available. In the modern information era; storage, communication has been a challenge due to information veracity, volume, and velocity. Due to the constant and exponential growth of information, the utilization of information for context-oriented services is not productive. In this paper, a wedding planner recommender system framework has been proposed based on hybrid approach i.e., content based, collaborative filtering technique. The motive of proposed framework is to generate user-specific recommendations for different tasks related to the event specially wedding event, analyzed from the user comments on his social networking portal. Its main objective is to assist the user for organizing the events by suggesting specific vendors needed to arrange the event activities. Also, it would enhance the sales of location sensitive products in social commerce. The trial study conducted using a set of Facebook users is carried out to validate the proposed recommendation system framework. The success of the proposed framework is reported in terms of the level of user satisfaction achieved.
Using the developed wedding planner selection criteria scale, this study examined whether wedding planner selection criteria differ according to consumer characteristics such as demographic ...characteristics and wedding preparation behaviors. The main survey for this study was conducted via the Internet with 295 consumers aged 20-30 living in the Seoul metropolitan area. The data collected from the survey processed and analyzed using the statistical programs SPSS 21.0 t-test. Analyzing how wedding planner selection criteria differ according to consumers’ demographic characteristics and wedding preparation behaviors, results shown for the wedding planner selection criteria were all four points on average except for individual characteristics and important sub-factors regardless of the consumers’ characteristics, and various results were derived depending on the consumers’ characteristics. This study has various practical implications in that it verified the difference in wedding planner selection criteria according to consumer characteristics and determined how much money consumers were willing to play for wedding planners. It is recommended that future studies take various approaches to investigate how wedding planner users are satisfied with or place importance on wedding planner services and conduct empirical using the selection criteria developed in this study to compare influential variables that affect behavior intention and willingness to pay according to consumer type.
Smartphones are everywhere at weddings nowadays. Marriage vows are live-tweeted and photos of the happy couple are posted online. But it hasn't stopped there. A New York hotel chain now offers a ...social media service for weddings.
웨딩소비자의 연령에 따른 결혼인식 및 결혼준비행동 차이에 관한 연구 조성미; Seongmi Cho; 유지헌 ...
The Research Journal of the Costume Culture,
10/2019, Letnik:
27, Številka:
5
Journal Article
Odprti dostop
As the concept of “marriage age” gradually disappears, the consumption class of the wedding market includes not only X and Y generations but also Z generations, and each generation has its own ...characteristics as it is already known, and there are differences in the consumption. So this research analyzed age-related behavior differences in both awareness of and preparation for marriage. Three hundred sixteen unmarried Korean males and females comprised the study population and data was collected from March 5, 2019, to April 3, 2019. The SPSS Statistics 23.0 Package was used for analysis, specifically the functions of frequency, cross tabulation, factor analysis, chi-squared test, Cronbach’s alpha, Duncans’s new multiple range test (MRT), and analysis of variance (ANOVA). Marriage motivation was analyzed by three factors, and there were significant differences in two types. Marital involvement was analyzed by two factors, and both factors showed significant age-related differences. Concerns relating to marriage preparation were analyzed by four factors, and two varied according to respondent age. Regarding marriage preparation behaviors, the analysis revealed that the marriage preparation method appreciably differed between age groups. Our analysis also found significant age-related differences in “the main media usually used to acquire information” and “the paths preferred for acquiring information in preparing for marriage”. We expect that study results will be useful for identifying new research directions, understanding the dimensions of the wedding industry, and developing related marketing strategies.
웨딩플래너 선택속성에 관한 에스노그라피적 연구 김하정; Ha Jeong Kim; 유지헌 ...
The Research Journal of the Costume Culture,
04/2018, Letnik:
26, Številka:
2
Journal Article
Odprti dostop
As the types of wedding ceremonies become diversified, and consumers’ needs become more selective, greater importance is given to wedding planners’ roles in the wedding industry, and consumers ...require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers’ understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse’s satisfaction status, and companies). Out of these, price (within budget), wedding planners’ capability, wedding planners’ service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.
"The Wedding Planner" stars Jennifer Lopez as a particularly lovelorn wedding planner who falls for one of her clients, a handsome pediatrician and husband-to-be played by Matthew McConaughey. The ...title character is one of those sad-sack female-disempowerment figures pioneered by Sandra Bullock a few years back. Mary Fiore has no love life of her own. She knows that marriage is risky business, but she still believes in the institution with all her heart and irony-free soul. Superbly competent in her work, she still feels incomplete without a man, and turns to Silly Putty after being plucked from the path of a rampaging dumpster (I'm just reporting the facts; the setting is San Francisco, which has steep hills) by the pediatrician, Steve Martin, whose sub-specialty seems to be self-satisfaction. In my movie, set in the 1930s, the mercurial, headstrong Mary (Katharine Hepburn) chooses to plan weddings because she's naturally gregarious, but she'd rather drive her stylish Cord roadster off a Big Sur cliff than don a bridal gown of her own. Mary sees her pediatrician client, Steve (Ralph Bellamy), as the narcissistic boob he really is, and takes sisterly pity on his bride-to-be. But she finds herself drawn to Massimo (Cary Grant), a vaguely European playboy of dubious lineage who turns out to be a free-spirited American in disguise, a reporter with a social conscience doing undercover research on the shameless excesses of the blueblood wedding industry. "The Discreet Charm of the Bourgeoisie" (1972): Criterion has done a spiffy two-disk number on Luis Bunuel's Oscar-winning burlesque of bourgeois manners, the cast of which includes Fernando Rey, Delphine Seyrig, Bulle Ogier, Stephane Audran, Jean-Pierre Cassel and Michel Piccoli. (All sorts of antic interruptions prevent six friends from having dinner together.) One disk is reserved for the film, which hardly shows its age. The other contains a new full-length documentary, fascinating in its own right, about Bunuel and the several yeasty cultures that formed him.
En España, destinos como la Costa del Sol o Tenerife lideran el segmento de mercado del turismo de bodas. La Comunitat Valenciana está de moda y es un hecho que cada vez son más los turistas que la ...eligen como destino vacacional, pero, por lo que respecta al turismo de bodas o bodas-destino, la Comunitat Valenciana, apenas ha despegado. Su agradable clima y su oferta variada la convierten en un destino ideal para disfrutar de un evento perfecto casi en cualquier época del año. El concepto de turismo de bodas es sencillo: una pareja elige un destino y decide viajar allí con sus amigos y familiares para casarse. Son parejas con un poder adquisitivo alto, que alojan a sus invitados en hoteles de cuatro o cinco estrellas, con una estancia media de tres o cuatro noches. Este trabajo pretende, por una parte dar a conocer el turismo de bodas, y por otra, realizar una propuesta para promocionar la Comunitat Valenciana como potencial destino de bodas-destino, y como alternativa al turismo de sol y playa.
In Spain, destinations as Costa del Sol or Tenerife lead this market segment. The Valencian Community is fashionable and it is a fact that many tourists choose it as a tourist destination, however, talking about wedding tourism, the Valencian community, it has barely taken off. Its nice climate and its variety offer has turned it into an ideal destination to enjoy a perfect event in almost every season of the year, The idea of wedding tourism is very simple: a couple choose a destination and decide to travel there with friends and relatives to get married. They are couples with a high purchasing power, and they lodge their guests in a 4 or 5-star hotels, three or four nights as an average. On the one hand, this study intends to introduce the wedding tourism, and on the other hand, to make a proposal to promote the Valencian Community as a potential wedding destination, and as an alternative to the sun & beach tourism.
In Spain, destinations as Costa del Sol or Tenerife lead this market segment. The Valencian Community is fashionable and it is a fact that many tourists choose it as a tourist destination, however, talking about wedding tourism, the Valencian community, it has barely taken off. Its nice climate and its variety offer has turned it into an ideal destination to enjoy a perfect event in almost every season of the year, The idea of wedding tourism is very simple: a couple choose a destination and decide to travel there with friends and relatives to get married. They are couples with a high purchasing power, and they lodge their guests in a 4 or 5-star hotels, three or four nights as an average. On the one hand, this study intends to introduce the wedding tourism, and on the other hand, to make a proposal to promote the Valencian Community as a potential wedding destination, and as an alternative to the sun & beach tourism.
En España, destinos como la Costa del Sol o Tenerife lideran el segmento de mercado del turismo de bodas. La Comunitat Valenciana está de moda y es un hecho que cada vez son más los turistas que la eligen como destino vacacional, pero, por lo que respecta al turismo de bodas o bodas-destino, la Comunitat Valenciana, apenas ha despegado. Su agradable clima y su oferta variada la convierten en un destino ideal para disfrutar de un evento perfecto casi en cualquier época del año. El concepto de turismo de bodas es sencillo: una pareja elige un destino y decide viajar allí con sus amigos y familiares para casarse. Son parejas con un poder adquisitivo alto, que alojan a sus invitados en hoteles de cuatro o cinco estrellas, con una estancia media de tres o cuatro noches. Este trabajo pretende, por una parte dar a conocer el turismo de bodas, y por otra, realizar una propuesta para promocionar la Comunitat Valenciana como potencial destino de bodas-destino, y como alternativa al turismo de sol y playa.
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