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Innovation management and new product development [Elektronski vir]Trott, PaulIt is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is ... caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities.Vrsta gradiva - e-knjiga ; neleposlovje za odrasleIzdaja - 7th ed.Založništvo in izdelava - Harlow : Pearson, 2021Jezik - angleškiISBN - 978-1-292-25154-7; 978-1-292-25156-1COBISS.SI-ID - 183505411
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Avtor
Trott, Paul
Teme
Tehnološke inovacije |
Upravljanje |
Technological innovations |
Management |
Poslovodenje |
Industrial management |
Upravljanje proizvodnje |
Product management |
inovacijski management |
inovacije |
upravljanje inovacij |
poslovni procesi |
poslovni modeli |
razvoj novega izdelka |
inovativne ideje |
transfer tehnologij |
innovation management |
management processes |
new product development |
business models |
open innovation
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