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  • Corporate Marketing: Contemporary Perspectives on Corporate Branding, Marketing and Communications
    Balmer, John M.T; Illia, Laura; González del Valle Brena, Almudena
    Vrsta gradiva - e-knjiga
    Založništvo in izdelava - Hoboken : Routledge, 2013
    Jezik - angleški
    ISBN - 0-415-66209-5; 1-299-75152-0; 1-138-20606-7; 0-203-07270-7; 1-135-10060-8; 1-135-10061-6