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  • Marketing fashion
    Posner, Harriet
    'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It ... explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
    Vrsta gradiva - knjiga
    Založništvo in izdelava - London : Laurence King, 2011
    Jezik - angleški
    ISBN - 978-1-85669-723-1; 1-85669-723-1
    COBISS.SI-ID - 2597488

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
NTF, Oddelek za tekstilstvo, grafiko in oblikovanje, Ljubljana oblikovalski fond
391:339 POSNER HARRIET Marketing
IN: 0019626 		prosto - na dom, čas izposoje: 1 mes.
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