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  • Corporate social strategy : stakeholder engagement and competitive advantage
    Husted, Bryan, 1957- ; Allen, David Bruce, 1951-
    "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed ... mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher.
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Cambridge [etc.] : Cambridge University Press, 2011
    Jezik - angleški
    ISBN - 978-0-521-19764-9; 978-0-521-14963-1
    COBISS.SI-ID - 30074717

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
EF, Centralna ekonomska knjižnica, Ljubljana · Prosti p.
D3 HUSTED, B. Corporate social
IN: 000252563 		prosto - na dom, čas izposoje: 1 mes.
FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana K 005.3 HUSTED, B. W. Corporate Prosti pristop prosto - na dom, čas izposoje: 1 mes.
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