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  • Testing an extended model of organic food purchasing behaviour
    Žibret, Mateja ; Hafner-Fink, Mitja ; Kline, Miro
    Using the modified theory of planned behaviour, this paper focuses on consumers' organic food purchasing behaviour. Consumers' subjective knowledge, their social comparison with significant others, ... and attitudes to organic fruit and vegetables are studied by the structural equation modelling method. In addition, consumers' perceived self-efficacy, intention to perform the behaviour in question, and the frequency of their purchasing decisions are examined. Most organic food studies have so far only focussed on intention, assuming that it will naturally transform into behaviour. On the contrary, this paper also considers consumers' purchasing decisions whose social comparison with significant others best predicts the intention to purchase those products. The research model's suggestion that both intention and perceived self-efficacy significantly predict purchasing frequency is confirmed.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 55, št. 1, jan.-mar. 2018, str. 180-198, 226)
    Vrsta gradiva - članek, sestavni del
    Leto - 2018
    Jezik - angleški
    COBISS.SI-ID - 35543133

    Povezava(-e):

    Digitalna knjižnica Slovenije - dLib.si

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 55, št. 1, jan.-mar. 2018, str. 180-198, 226)

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