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Business marketing management : B2BHutt, Michael D. ; Speh, Thomas W.Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips you with a solid ... understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet. In addition, a well-balanced mix of cases gives you a variety of hands-on applications, while learning tools in every chapter help you maximize your study time--and course success.Vrsta gradiva - učbenikIzdaja - 11th ed., international ed.Založništvo in izdelava - Australia [etc.] : South-Western, Cengage Learning, cop. 2013Jezik - angleškiISBN - 978-1-133-18957-2; 1-133-18957-1COBISS.SI-ID - 21128678
Avtor
Hutt, Michael D. |
Speh, Thomas W.
Teme
Industrial marketing |
Management |
Industrial marketing |
Management |
Case studies |
podjetje |
poslovanje podjetja |
trženje |
medorganizacijsko trženje |
odnosi s strankami |
management |
preskrbovalne verige |
strategija trženja |
novi proizvodi |
storitve |
elektronsko trženje |
elektronsko poslovanje |
planiranje |
globalizacija |
tržne poti |
oblikovanje cene |
ekonomska propaganda |
pospeševanje prodaje |
Internet |
case study |
enterprises |
company performance |
marketing |
intercompany marketing |
customer relationship |
management |
supply chain |
marketing strategy |
new products |
services |
electronic marketing |
electronic commerce |
planning |
globalization |
marketing channels |
pricing |
advertising |
sales promotion |
Internet |
case study |
case study
Knjižnica | Signatura – lokacija, inventarna št. ... | Status izvoda |
---|---|---|
Ekonomsko-poslovna fakulteta, Maribor | 339.13 HUTT M. Business 13 a | prosto - na dom, čas izposoje: 30 dni |
Ekonomsko-poslovna fakulteta, Maribor | Č U 339.13 HUTT M. Business 13 | prosto - za čitalnico |
Vnos na polico
Trajna povezava
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Faktor vpliva
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Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Hutt, Michael D. | |
Speh, Thomas W. |
Izberite prevzemno mesto:
Prevzem gradiva po pošti
Obvestilo
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