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  • Public relations : contemporary issues and techniques
    Baines, Paul, 1973- ; Egan, John, 1952- ; Jefkins, Frank William
    Foreword Preface About the authors Acknowledgements Defining public relations - Introduction The psychology of public relations communication Marketing public relations The public relations industry ... Interview sketch 1: defining public relations Public relations planning and management - Managing planned public relations programmes Situation analysis defining objectives Defining publics Media selection Budgeting Implementation and control Interview sketch 2: planning a public relations campaign Managing media relations - The role ofthe press officer Writing reports and proposals Writing press releases Writing feature articles Event management Broadcasting public relations and funded television programmes Photographs, captions and printing Interview sketch 3: managing media relations Communication media - The press and broadcast sources Public relations in developing countries Video, DVD, CD-ROM and the Internet Seminars, conferences and exhibitions House journals and public relations literature Interview sketch 4: the changing nature of media Specialist public relations areas - Financial public relations Internal publicrelations Crisis management Sponsorship Corporate image, identity and advertising Public relations in political context Interview sketch 5: the roleof lobbying Appendix 1: IPR Code of Conduct Appendix 2: The Code of Athens References Index.
    Vrsta gradiva - strokovna monografija
    Založništvo in izdelava - Oxford [etc.] : Elsevier/Butterworth-Heineman, cop. 2004
    Jezik - angleški
    ISBN - 0-7506-5724-3
    COBISS.SI-ID - 14171878

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Univerzitetna knjižnica
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Univerzitetna knjižnica
0000000659 BAINES, P. Public
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659 BAINES, P. Public
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