E-viri
Recenzirano
-
Hariyanti, Tita; Lestari, Wenny Retno Sarie; Estiningsih, Agnes Widayu
Enfermeria clinica, 10/2020, Letnik: 30 Suppl 6Journal Article
This study observes the influence of the integrated communications mix towards BPJS Health Care patients' selection decision of Outpatient Services in Hermina Tangkubanprahu Hospital. This study used explanatory quantitative design with a cross-sectional study with a form of questionnaires as an instrument. A non-probability sampling with the purposive sampling technique was used to collect data from 96 respondents, and multiple regression analysis is applied for data analysis. There is a positive influence of integrated communications mix on the selection decision of BPJS Health Care Patients simultaneously. The contribution of the integrated communications mix in the decision reached as high as 53.4%. There is also a partial and significant positive influence on various variables, which include online and social media marketing, mobile marketing and personal selling. The personal selling variable has the most dominant influence on BPJS Health Care Patients' selection decisions of the Outpatient Services.
Vnos na polico
Trajna povezava
- URL:
Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
---|
Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
---|
Vir: Osebne bibliografije
in: SICRIS
To gradivo vam je dostopno v celotnem besedilu. Če kljub temu želite naročiti gradivo, kliknite gumb Nadaljuj.