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Grover, Varun; Kohli, Rajiv
MIS quarterly, 06/2013, Letnik: 37, Številka: 2Journal Article
Digital business strategies (DBS) offer significant opportunities for firms to enhance competitiveness. Unlike the large proprietary systems of the 1980s, today's "micro-applications" allow firms to create and reconfigure digital capabilities to appropriate short-term competitive advantage. In the quest to provide value to customers through digitization, such applications can be efficiently deployed. However, we propose that in the long-term not all digitization is desirable. Indiscriminate digital initiatives through the use of micro-applications by a firm could "reveal its hand" to competitors and erode competitiveness. We propose that a firm's DBS must balance its system—software, process, and information—visibility with the ability to appropriate value from such systems. Through a visibility-value framework, and examples drawn from practice, this article illustrates the tradeoffs involved in making these choices as the firm traverses a dynamic business environment. In doing so, it raises sensitivity to an important caveat in digital environments epitomized by hyper-competition and transparency.
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Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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