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Brenner, Barbara; Ambos, Björn
Marketing Review St. Gallen, 06/2009, Letnik: 26, Številka: 3Journal Article
Effective coordination is crucial to managing a global network of subsidiaries. Although much has been said on the instruments multinational companies use to control their foreign operations, only very little is known on how they develop over time. An empirical longitudinal analysis of 40 multinationals shows that as subsidiaries mature, control strategies need to be adapted. Consequently, headquarters’ executives need to take into account a dynamic perspective on interactive effects of single control instruments when selecting control strategies during the internationalization process.
