Shape setup model (SSM) plays a critical role to achieve satisfactory precision of strip shape in hot strip mill process (HSMP). However, for the design of shape model, the lack of systematic shape theory restricts the high accuracy of strip shape. In this paper, the procedure of SSM will be generally introduced and practically demonstrated with a real HSMP producing system. The mechanism of shape modeling and design strategy of SSM is introduced. Special concentration is placed on modeling and calculating the thermal extension and wear of the roll, and mathematical model of roll gap profile is set up on this basis. Then the mechanism of strip profile and flatness is introduced by revealing the shape forming process. Furthermore, the setup strategy of SSM is proposed, whose target is to calculate reference values for shape control actuators. The other focus of this paper concerns on the applicable issue of SSM integrated with the presented design approach. An Ansteel 1,700-mm HSMP line will be employed for the experimental background.