There is a robust evidence that social approach goals (i.e. approach of positive social outcomes) have positive consequences and social avoidance goals (i.e. avoidance of negative social outcomes) have negative consequences for subjective well‐being in young adulthood. Little is known about individual differences in social goals in later life. The current diary study with young (n = 212), middle‐aged (n = 232), and older adults (n = 229) tested––and supported––the hypotheses that age (i) differentially predicts the strength of habitual approach and avoidance goals in close and peripheral relationships and (ii) moderates the relation of approach and avoidance goals in peripheral (but not close) relationships and daily outcomes (subjective well‐being, subjective health, and satisfaction with social encounters). Older adults compared to younger adults reported higher levels of avoidance goals in peripheral (but not close) relationships. Younger adults who reported high levels of approach goals and older adults who reported high levels of avoidance goals in peripheral relationships experienced the most positive daily outcomes. In addition, social goals moderated some of the associations between (positive and negative) daily interactions and daily outcomes. Results underscore the importance of the closeness of social partners for individual differences in social goals across adulthood. © 2019 European Association of Personality Psychology