Despite the definite links between soil and human health, it is likely that most people do not think about soil when considering human health. There is a disconnect between most people in our modern society and soil, and when people notice soil it is often in a negative context. People care for things that matter to them, and creating a more positive public image of soil could improve human health by leading to better treatment and understanding of the soil resource. There are a number of concepts that may be able to connect people to the soil, including terroir, soil health and soil security. While terroir originally established a connection between those who appreciate wine and the soils that produce those wines, the concept has been expanded to many additional products. It might be possible to provide a terroir link to human health benefits if they can be shown to be characteristic of a given soil environment. The concept of soil health has caught on with many farmers, policymakers, scientists and the general public, thus providing another possible approach to improve peoples’ connection with soil. Soil security is a recent concept that has been advanced as a way to take advantage of the connection that concepts such as energy, food and water security have made with policymakers. Therefore, we advocate a concerted effort to investigate terroir, soil health and soil security as concepts to improve overall human health. Soil health and soil security might have the most promise, and some social marketing campaigns that include soil health are ongoing. Highlights Soil is important to human health. A disconnect exists between the urban population and soil. Education about soil can rebuild these connections. Concepts such as terroir, soil health or soil security might help make connections.