This paper first investigates why the main strands in conventional subcultural and post-subcultural research have neglected the collective and material aspects of subcultural practice. It then investigates more recent attempts to include collectivity and materiality in the analysis and seeks to further develop such perspectives. In this way the paper seeks to demonstrate the need for a new embedded perspective on the material and collective dimensions of subcultural practice. In the first part of the paper, I embark on a critical reading of the traditional 'schools' of subcultural and post-subcultural theory. I seek to show that they all suffer from a blind spot in regard to collective and material embeddedness. In the second part, I analyse a number of 'thick' empirical accounts of subcultural collectivity, creativity and interchange with material and musical objects. I attempt to develop these descriptions further and seek to show how they may benefit from having more attention paid to collective and material embeddedness, as well as to the interchange between these two dimensions in subcultural practice. I hope to thus demonstrate how the embedded perspective may contribute to analyses of subcultural creativity and lived subcultural experience.