E-viri
Recenzirano
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Kriemadis, Thanos; Terzoudis, Christos; Kartakoullis, Nikos; Kapnisi, Dimitra
Services marketing quarterly, 07/2022, Letnik: 43, Številka: 3Journal Article
The purpose of this study is to determine the extent to which the strategic marketing planning process is being used in the Greek professional sports sector and its contribution to clubs' business performance. The research was concentrated on the professional sports sector in Greece and the research hypotheses were investigated through a questionnaire that was delivered to clubs' managing directors and administrative staff. This research showed that strategic marketing planning plays an important role in clubs' business performance. However, this work indicated that strategic marketing planning process is applied to a little extent in the Greek professional sports sector.
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Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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