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  • The dark side of co-creatio...
    Abbes, Intissar; Bouslama, Heifa; Zemni, Rihab

    Journal of travel & tourism marketing, 10/2019, Letnik: 36, Številka: 8
    Journal Article

    The present article aims at exploring the concept of ill-being by setting a typology of tourism experiences and the associated forms of ill-being. A qualitative study was conducted on 31 French-speaking tourists. It reveals different types of tourism experiences (commercial/non-commercial) and forms of participation (interaction/active participation). Several types of ill-being have been identified. Managerial recommendations are provided to tourism professionals on how to improve the experiences of their customers according to each type of ill-being.