Žižula (Ziziphus jujuba Mill.) je mediteranska voćna vrsta koja svojim ukrasnim i oblikovnim karakteristikama upotpunjuje pejsažnu sliku urbanog prostora grada Skradina. Na području Skradina ova kultura je posađena u sklopu kućnih vrtova i samostalnih voćnjaka. Danas na području grada Skradina kuća s vrtom sve više poprima gradska obilježja i udaljava se od tradicionalnog seoskog vrta. Tradicija uzgoja žižule je prvenstveno u gospodarske svrhe (radi ploda), premda je poznato da se zbog izuzetne ljekovitosti od žižule mogu još koristiti listovi i kora. Cilj rada bila je valorizacija utilitarnih i ukrasnih vrtova te voćnjaka (sveukupno 36) na području grada Skradina u kojima je posađena žižula. Kroz anketno istraživanje u uzorku od 50 ispitanika s područja grada Skradina istražili su se stavovi i percepcije o ukrasnim karakteristikama, primjeni, održavanju i ulozi žižule u gospodarstvu Skradina. Terenskim istraživanjima je utvrđeno da su za krajobrazno uređenje i oblikovanje vrtova s žižulom najveće ocijene postigli ukrasni vrtovi u sklopu stambenog objekta. U pogledu zastupljenosti (pojavnosti) u vrtovima na ovom području prevladavaju utilitarne vrste. Najveći broj stabala žižule zabilježen je u voćnjacima bez stambenog objekta. Izvrsne ocijene su dodijeljene stablima žižule u okviru voćnjaka u sklopu stambenog objekta i utilitarnim vrtovima u sklopu stambenog objekta. Rezultati anketnog istraživanja pokazuju da je vegetativnim organima ove voćke u pogledu uresnosti dodijeljena ocjena izvrstan kao i njenoj ulozi u krajobraznoj slikovitosti. Ocjenjivači atraktivnijim smatraju primjenu žižule u vrtovima nego na javnim krajobraznim površinama i parkovima. Smatraju da ova kultura treba postati i skradinski brend. Jujube (Ziziphus jujuba Mill.) is a Mediterranean fruit species that with its ornamental and design characteristics completes the landscape image of the urban space of the town of Skradin. In the area of Skradin this species has been planted in family house gardens and independent orchards. Nowadays family houses in the territory of the town of Skradin have been increasingly assuming urban features and departing from the traditional rural garden. The tradition of jujube cultivation is primarily for sale (for its fruit), although it is known that its leaves and bark can also be used because of their extremely beneficial medicinal properties. The specific objective of the paper was valorisation of utilitarian and decorative gardens and orchards (a total of 36) in the territory of the town of Skradin in which jujube had been planted. A survey research using the sample of 50 respondents from the territory of the town of Skradin explored attitudes and perceptions about ornamental characteristics, application, maintenance and the role of jujube in the economy of Skradin. According to field research findings, it was determined that ornamental gardens adjacent to a residential facility were given the highest grades for landscape architecture and garden design using jujube. According to prevalence in the gardens, utilitarian species prevail in this area. The highest number of jujube trees was recorded in orchards without an adjacent residential facility. Excellent grades were given to jujube trees in orchards adjacent to a residential facility and utilitarian gardens with an adjacent residential facility. According to survey research findings, vegetative organs of this fruit were given excellent grades in terms of ornamental features and its role in landscape picturesqueness. The evaluators deemed jujube tree more attractive in gardens rather than in public landscape spaces and parks. They believe that this species needs to become a Skradinian brand.