Brain-derived neurotrophic factor (BDNF) synthesis in astrocytes induced by noradrenaline (NA) is a receptor-mediated process utilizing two parallel adrenergic pathways: β1/β2-adrenergic/cAMP and the novel α1-adrenergic/PKC pathway. BDNF is produced by astrocytes, in addition to neurons, and the noradrenergic system plays a role in controlling BDNF synthesis. Since astrocytes express various subtypes of α- and β-adrenergic receptors that have the potential to be activated by synaptically released NA, we focused our present study on the mediatory role of adrenergic receptors in the noradrenergic up-regulation of BDNF synthesis in cultured neonatal rat cortical astrocytes. NA (1μM) elevates BDNF levels by four-fold after 6h of incubation. Its stimulation was partly inhibited by either the β1-adrenergic antagonist atenolol, the β2-adrenergic antagonist ICI 118,551, or by the α1-adrenergic antagonist prazosin, while the α2-adrenergic antagonist yohimbine showed no effect. BDNF levels in astrocytes were increased by the specific β1-adrenergic agonist dobutamine and the β2-adrenergic agonist salbutamol, as well as by adenylate cyclase activation (by forskolin) and PKA activation (by dBcAMP). However, none of the tested agonists or mediators of the intracellular β-adrenergic pathways were able to reach the level of NA's stimulatory effect. BDNF cellular levels were also elevated by the α1-adrenergic agonist methoxamine, but not by the α2-adrenergic agonist clonidine. The increase in intracellular Ca2+ by ionophore A23187 showed no effect, whereas PKC activation by phorbol 12-myristate 13-acetate (TPA) potently stimulated BDNF levels in the cells. The methoxamine-stimulated BDNF synthesis was inhibited by desensitizing pretreatment with TPA, indicating that the α1-stimulation was mediated via PKC activation. In conclusion, the synthesis of astrocytic BDNF stimulated by noradrenergic neuronal activity is an adaptable process using multiple types (α1 and β1/β2) of adrenergic receptor activation.