Energy tourism, which is quite recent despite the fact that the practice of tourists visiting power plants, very often for educational purposes, has a long tradition in Slovenia due to power plants on the Drava River. Particularly, the oldest Fala power plant is an area where the technical field of electric power production and transmission overlaps with tourism. The article that employs the methods of participant observation, interviews with some stakeholders and content analysis focuses on some possibilities of including electric power production and transmission infrastructure into various tourist and educational programmes, including through storytelling, which is a useful tool also when it comes to presenting sustainable and socially responsible project design, considering the needs of all stakeholders involved in the process and, consequently, raising awareness and responsibility towards the environment. Based on a case study of the Kobarid substation, which is a modern sustainably designed power facility built in a Natura 2000 protected area, this article focuses on the possibilities of creating new energy tourism products by employing storytelling, new media and new technologies.