Many patients with non‐small cell lung cancer do not receive guideline‐recommended, biomarker‐directed therapy, despite the potential for improved clinical outcomes. Access to timely, accurate, and comprehensive molecular profiling, including targetable protein overexpression, is essential to allow fully informed treatment decisions to be taken. In turn, this requires optimal tissue management to protect and maximize the use of this precious finite resource. Here, a group of leading thoracic pathologists recommend factors to consider for optimal tissue management. Starting from when lung cancer is first suspected, keeping predictive biomarker testing in the front of the mind should drive the development of practices and procedures that conserve tissue appropriately to support molecular characterization and treatment selection. When lung cancer is first suspected, all stakeholders must consider that predictive biomarker testing will likely be required, which, in turn, should drive practices to conserve tissue appropriately. Optimal tissue management allows complete biomarker testing and fully informed treatment decisions to be made for the ultimate benefit of the patient.