The entrepreneurial coffee grower habitus, emerging in a context of cultural interrelation, supposes the advent of a local development process focused on the management, production and transfer of knowledge. The objective of this work refers to the establishment of an instrument and a model for the study of the phenomenon. Non-experimental, cross-sectional and exploratory work was carried out with 90 coffee growers. From a structural model ⌠X2= 124.24 (22gl) p = 0.010;GFI = 0.995;CFI = 0.970;RMSEA = 0.008⌡ it was observed that the vertical habitus reflected the entrepreneurial factor of coffee growing (0.41) with respect to the horizontal habitus, inherited and learned. In reference to the type of study, sample selection and statistical analysis, the limits and scope of the work are discussed, suggesting its extension to other contexts and different study samples.