Hrvatsko društvo, kao i europska društva, neumitno demografski stari. Naslovljavanje potreba starijih osoba i poboljšavanje njihova položaja u društvu strateški je izazov za socijalnu politiku, ali i održavanje socijalne kohezije u društvu. Starije osobe u Hrvatskoj su u višestruko nepovoljnom položaju, u pogledu financijskog statusa, društvenog položaja i obilježja skrbi. Cilj ovog rada je prikazati kakva je perspektiva starijih osoba i mišljenja stručnjaka o njihovu specifičnom položaju u društvu i zajednici, njihovoj ranjivosti na nasilje te mogućnosti prevencije nasilja. Rad se temelji na kvalitativnoj metodi prikupljanja i analize podataka, unutar koje su se provele fokusne grupe u pet sjevernih hrvatskih županija. Analizom okvira su se unutar četiriju tema – znanje stručnjaka o učestalosti, tipovima i izvoru nasilja nad starijim osobama, karakteristike starijih osoba i čimbenici rizika nasilja nad njima, obilježja skrbi za starije osobe koje ih mogu činiti ranjivim na nasilje, prevencija i mehanizmi za sprečavanje nasilja nad starijim osobama – ustanovile kategorije i pojmovi koji su prikazani u radu. Diskusija stavlja rezultate u kontekst onoga što socijalne politike, ali i drugi aspekti društva, trenutno rade, ali i što mogu učiniti u budućnosti kako bi se preveniralo nasilje nad starijim osoba i izgradilo mostove prema njihovoj većoj socijalnoj uključenosti u društvo. Zaključak donosi određene preporuke za politike i stručni rad kao i mapiranje područja djelovanja. The Croatian society is, just like European societies in general, undoubtedly becoming demographically older. Addressing the needs of elderly persons and improving their status in society is a strategic challenge for social policy, but also for maintaining social cohesion within society. Elderly persons in Croatia are in many ways in an unfavourable position in terms of their financial status, social status, and in terms of care. The purpose of this article is to present what kind of a perspective elderly persons have, as well as opinions of experts on their specific position in society and community, their vulnerability to violence, and possibilities of preventing violence. The article is based on qualitative method of gathering and analysing data, within which focus groups were carried out in five northern Croatian regions. Through an analysis of four top- ics – knowledge of experts on prevalence, types, and sources of violence among elderly persons, characteristics of elderly persons and factors of risk of violence towards them, characteristics of care for elderly persons that can make them vulnerable to violence, prevention and mechanisms for preventing violence towards elderly persons – categories and concepts emerge that were then presented in this article. The discussion situates results within the context of what social policies and other aspects of the society are doing currently and what they could do in the future in order to prevent violence towards elderly persons and build bridges towards their greater social involvement in society. The conclusion offers some proposals for policies and further research, as well as for mapping areas of work.